Another New Rule On Gambling Adverts Ban Celebrities and Sports Stars

[Saisher]

Quoted from bbc.com news

https://www.bbc.com/news/business-60994728

Starting in October, gambling companies will not be allowed to use stars to target children under 18, the Advertising Practices Committee said.

Anyone with a "strong appeal" to young people, such as footballer Cristiano Ronaldo and Love Island star Chris Hughes, should not appear in advertisements.

The body representing betting companies said it welcomed the new rules.

Michael Dugher, chief executive of the Betting and Gaming Council (BGC) said the changes build on industry-led measures designed to "raise standards and ensure further protection in advertising."

The Advertising Practices Committee (CAP) said the "hard" new rules were part of its commitment to protecting young people and vulnerable audiences.

The new rules state that gambling and lottery advertisements must not "be a strong attraction to children or youth, especially by reflecting or being associated with youth culture".

References to video game content and gameplay popular with under-18s are also against the new rules.

There is opposition to gambling advertisements among some politicians, parents, and awareness campaigning groups around gambling addiction.

With or without these new rules as long as they are not educating their parents to teach how their children behave towards gambling we will still have a lot of young people gambling, this is not a way to protect children it should be about responsible parenting, the UK is a free commerce country and they deprive some celebrities to make money on a subject that they have no control of.

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[Taskford]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

There's huge part on their marketing side will be affected knowing how huge the hype what celebrities can bring if they promote their casinos to many people, we know how huge the influence of those celebrities so I guess many gambling sites will struggle for this implementation knowing their exposure will not totally widespread fast.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

The problem towards this will slowly subside since from implementing this those minors can see less ads and that can turn down their interest especially little by little they can see no ads popping up everywhere.

[Cling18]

Quoted from bbc.com news

https://www.bbc.com/news/business-60994728

Starting in October, gambling companies will not be allowed to use stars to target children under 18, the Advertising Practices Committee said.

Anyone with a "strong appeal" to young people, such as footballer Cristiano Ronaldo and Love Island star Chris Hughes, should not appear in advertisements.

The body representing betting companies said it welcomed the new rules.

Michael Dugher, chief executive of the Betting and Gaming Council (BGC) said the changes build on industry-led measures designed to "raise standards and ensure further protection in advertising."

The Advertising Practices Committee (CAP) said the "hard" new rules were part of its commitment to protecting young people and vulnerable audiences.

The new rules state that gambling and lottery advertisements must not "be a strong attraction to children or youth, especially by reflecting or being associated with youth culture".

References to video game content and gameplay popular with under-18s are also against the new rules.

There is opposition to gambling advertisements among some politicians, parents, and awareness campaigning groups around gambling addiction.

With or without these new rules as long as they are not educating their parents to teach how their children behave towards gambling we will still have a lot of young people gambling, this is not a way to protect children it should be about responsible parenting, the UK is a free commerce country and they deprive some celebrities to make money on a subject that they have no control of.

Prohibiting the involvement of underage celebrities in gambling ads will also stop promoting gambling for youth these days. Yes, parents has a huge responsibility but it's a good thing that BGC is initiating this kind of act to at least lessen the number of youth that are attracted to gambling.

[Findingnemo]

Even without celebrities the advertisement itself can be attractive so that children can get addicted to it but the fact is the target of casinos are not someone who is not having money in their kids so baiscally they don't wants kids but probably late teens already have money and have knowledge about how to bypass that no barrier restriction of I am over 18 warning on any site while they are accessing.

[wxa7115]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

In terms of promotion, the gambling company may change its strategy in using these celebrities or use an age limit for those allowed to see these advertisements.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

But what does it mean to have a strong appeal to people below 18 years old? Do they mean that if make a survey or a pool that range group is the one in which that sport star or celebrity is the most popular? And if not then how are they going to define what it means to have  a strong appeal to the young?

Basically unless that is very well-defined and the government creates a list of people which should not be hired by casinos or give some definitive guidelines then I do not see how casinos can follow this new law and not make a mistake along the way.

[RapTarX]

Should I appreciate this? I guess yes. I have seen one of my local celebrities to get involved with gambling site. They must know that they have an influence; many used the platform. Later, they turned out scammer but selectively.
Just sharing because both issue are same. Gambling platform used to take this advantage. Now that they can't have celebs in the promo, I believe they will find the alternative. Though this ban doesn’t make much sense (18s will surely find their way LOL), it's great that it's something to prevent the 18s. I appreciate it.

[romero121]

Should I appreciate this? I guess yes. I have seen one of my local celebrities to get involved with gambling site. They must know that they have an influence; many used the platform. Later, they turned out scammer but selectively.
Just sharing because both issue are same. Gambling platform used to take this advantage. Now that they can't have celebs in the promo, I believe they will find the alternative. Though this ban doesn’t make much sense (18s will surely find their way LOL), it's great that it's something to prevent the 18s. I appreciate it.

Once a teenager is used to gambling and experience winning some money, somehow he'll find a way to continue it. Celebrities doesn't think any after effects of the young generation. Some turn to be very addictive at the very young age and ruins his/her entire life. The decision from the government is a much needed one. Also the celebrities get good pay from these sites, which comes out of people who spend with hope on seeing the popular ones advertising the site.

[AmoreJaz]

Should I appreciate this? I guess yes. I have seen one of my local celebrities to get involved with gambling site. They must know that they have an influence; many used the platform. Later, they turned out scammer but selectively.
Just sharing because both issue are same. Gambling platform used to take this advantage. Now that they can't have celebs in the promo, I believe they will find the alternative. Though this ban doesn’t make much sense (18s will surely find their way LOL), it's great that it's something to prevent the 18s. I appreciate it.

Once a teenager is used to gambling and experience winning some money, somehow he'll find a way to continue it. Celebrities doesn't think any after effects of the young generation. Some turn to be very addictive at the very young age and ruins his/her entire life. The decision from the government is a much needed one. Also the celebrities get good pay from these sites, which comes out of people who spend with hope on seeing the popular ones advertising the site.

if nothing else, this move may not encourage young individuals to gamble. because the government may have a point, if you are looking up to this top athlete and suddenly he's promoting a casino or gambling site, you may really think twice of checking the site also. even if you are not a previous gambler. curiosity is one of the factors why some people are going into gambling. and now, if they see their idol promoting the site, they may want to try that out as well. so yeah, this govt move may somehow hinder potential gamblers in the making.

[batang_bitcoin]

Once a teenager is used to gambling and experience winning some money, somehow he'll find a way to continue it. Celebrities doesn't think any after effects of the young generation. Some turn to be very addictive at the very young age and ruins his/her entire life. The decision from the government is a much needed one. Also the celebrities get good pay from these sites, which comes out of people who spend with hope on seeing the popular ones advertising the site.

That's for sure. When I was on my teenager days, it's really one of the most hype part of my life. Whenever I'm winning as I gamble, no one was able to stop me.
There's the good side of it in general and it's just another way to reduce the possible influence to the young ones. I don't have anything against with it if they find it effective and there's an important reason on why they should do that.
We saw the effects of gambling when one is addicted on it and at least they're doing something to prevent it to happen to the others mostly to the younger people.

[Poker Player]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

Well, they will have to adapt, period. I am not a big fan of regulations and prohibitions, but as far as the gambling industry is concerned, I do not trust that without strict regulations they would have a positive impact on society.

If the obligation to implement responsible gambling measures and measures like this one to limit the exposure of advertising to minors has to come from the public authorities, they are welcome.

[dimonstration]

Crypto Gambling industry is just on the early stage for using stars in there promotion. Actually only Drake is the only known star that officially partner with crypto casino. I believe this topic should be focus more on Crypto Casino rather than the fiat Casino to simplify the discussion and avoid overextension on the discussion. The new regulation is quite a bit absurd because how can you determine the extent of the famous level of star to the children if there is no official way to measure it.

[Haunebu]

This is a tough rule to adhere to since it's very easy for children under 18 to view these advertisements in various ways(TV, Mobile, Computer etc). I understand the reasoning behind this rule, but I think that most sites will just ignore it.

These kind of regulations are very difficult to enforce in modern society unless a country is being ruled by a dictator which are few and far in between.

[gagux123]

(...)

I admi,t this is a very interesting and important topic for us to discuss.

I don't know if it's a good idea for the government or for The Betting and Gaming Council to intervene in certain gambling topics.
This could have a big impact on gambling companies, both crypto and fiat.

I believe, using people under the age of 18 may even be valid (maybe), but depending on the context and age of the teenager.
I don't see any reason to ban the use in relation to celebrities or sports stars, I can't see any connection with it, I believe that this could only affect the gambling and advertising market

[Strongkored]

Using celebrities and sports stars is only one of the many promotional strategies employed by the gambling industry, so it won't have much an impact on the gambling industry, but could it be that this step will reduce the number of young people under 18 from gambling? maybe this step is not effective, because many times those who gambled when they were so young actually knew about gambling from the closest people, not online media.

[Mauser]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

That is really bad news for the gambling industry in UK. So far it seems that UK is the first major country to start limiting the advertising of bookmakers and casinos. Do we know if there are others? I really hope that other countries will not follow suit. Just looking at crypto.com and other major companies who engaged multiple celebrities over the last 12 month, this would make their advertising options very limited. I understand that we need to protect minors from the harm of unsupervised gambling - it needs to be clear that the celebrities didn't get so rich through gambling and betting but rather through their main jobs in the film/music/sport industry. For me bans and limitations are most of the times a bad thing and will have a negative impact on the crypto world. Using high profile individuals and celebrities for advertising has been done for a long period of time, and the casinos and bookmakers should have checks in place like KYC to make sure that no minors can play on there site. A ban seems to harsh in my opinion.

[kotajikikox]

This has been done before , because we knew how attractive and believable those Idols for the children specially teens so if the sports Idol promote something like gambling then they should be ready to enter and play.
I hate this idea from the beginning because I as a Man now? use to follow my elder brother and Uncles passion to gamble and this is how i enter gambling at the young age so why risk our youngster ?
Good Job from the Ruling committee and hope this will take effect for long period of time.

[aioc]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

For new casinos, it will have a big impact they must find a way to promote their casinos

In terms of promotion, the gambling company may change its strategy in using these celebrities or use an age limit for those allowed to see these advertisements.

Thye have no choice but to follow the new regulation if they have a good advertising manager they can find and explore ways to advertise following the new rules and at the same time advertise effectively.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

That is why they implemented these new rules, children nowadays love to explore new things and new ways to play, and bet with the help of the internet, everything is one click away.

[michellee]

The prohibition will certainly affect the gambling industry, where gambling business owners will look for other ways to continue promoting their gambling business. But I'm not sure if it can control children under 18 years old to see other gambling ads that don't use celebrities because, with the current ease of access, there is a possibility that gambling ads will leak and can be watched by children under 18 years old.

It requires the efforts of all parties to really control advertising, whether they are still using celebrities or those who have stopped using celebrities. The most important thing is how we can all control children under 18 by watching what they like. Maybe it's not just gambling but it's also about pornography because

[Marvelman]

What kind of nonsense is that. So, the celebrities and sports "stars" can run around advertising gambling on their shirts, yet they "must not appear in the adverts"? But celebrities who play for teams sponsored by the bookmakers can appear in adverts for a video game, for example.
Well, that makes absolutely no sense to me at all.

[noorman0]

-snip-
But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad.

It is not even possible that the ban only applies in certain regions. Also, ad bans should be more specific. Currently we are not only talking tv commercials, advertisements with celebrity models in various forms spread on the internet that are not limited. The problem is that sites with worldwide ads can't detect and limit visitors based on age. Ad providers like google display random banner ads every session which in turn it will be seen by all visitors.

To be honest, it's more annoying that gambling and adult advertisements appear on game applications where users are actually minors.