Another New Rule On Gambling Adverts Ban Celebrities and Sports Stars

[jcojci]

Quoted from bbc.com news

https://www.bbc.com/news/business-60994728

Starting in October, gambling companies will not be allowed to use stars to target children under 18, the Advertising Practices Committee said.

Anyone with a "strong appeal" to young people, such as footballer Cristiano Ronaldo and Love Island star Chris Hughes, should not appear in advertisements.

The body representing betting companies said it welcomed the new rules.

Michael Dugher, chief executive of the Betting and Gaming Council (BGC) said the changes build on industry-led measures designed to "raise standards and ensure further protection in advertising."

The Advertising Practices Committee (CAP) said the "hard" new rules were part of its commitment to protecting young people and vulnerable audiences.

The new rules state that gambling and lottery advertisements must not "be a strong attraction to children or youth, especially by reflecting or being associated with youth culture".

References to video game content and gameplay popular with under-18s are also against the new rules.

There is opposition to gambling advertisements among some politicians, parents, and awareness campaigning groups around gambling addiction.

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

In terms of promotion, the gambling company may change its strategy in using these celebrities or use an age limit for those allowed to see these advertisements.

But from another perspective, it doesn't seem easy to do because children under 18 years old may already know how to see the ad. But indeed, the problem of gambling addiction is a very serious problem that needs everyone's attention. They can play gambling but with strict terms and conditions.

[kaya11]

They will face consequences if they do not abide the law, that is why they follow it. Under 18 children knows things that sometimes even adults doesn't like bypassing such limits on them. A 17 year old is still under 18 and I am sure there are those teens who are knowledgeable enough to overcome this if they were into gambling badly. The Initiative of BGC is good but with flaws in it, I guess they should be more stricter than that and push it even further.

[acroman08]

they probably won't like it since it would lessen their way of getting exposure. anyway, they really can't do anything other than accept the new rule that has been implemented even if they don't like it.

References to video game content and gameplay popular with under-18s are also against the new rules.

damn, that is probably the majority of popular video games out there. I wonder if this affects streamers that play popular video games and advertise gambling sites.

[PX-Z]

For ads purposes, yes, that's a helpful update. If casinos prohibits the registration of users age of 18 and  below then casino ads should follow the same pattern too. Coz ads plays a role to encourage someone to do this and that as shown on an ad, people's ages in ads plays a role too, as it targets its type of users' ages etc.

[CaVO32]

For ads purposes, yes, that's a helpful update. If casinos prohibits the registration of users age of 18 and  below then casino ads should follow the same pattern too. Coz ads plays a role to encourage someone to do this and that as shown on an ad, people's ages in ads plays a role too, as it targets its type of users' ages etc.

But some casinos don't have KYC or they are just asking if you are 18 years and above, that anyone can falsely bypass the requirement because they can use the ID of his siblings or parents. But in any case, it is true, there are some sports athletes who have huge following from the younger generation like Christiano Ronaldo. And that means, if he will promote gambling site, it means some of his young followers may really try it out. But I believe, this will be in the UK only, because let's give a popular example, Drake, who is endorser of stake. But he is under the US jurisdiction so I don't think he's part of the ban.

[Odusko]

Since the new prohibition is because of underage it going to have a strong impact and many celebrities will strictly adhere to, the new law to protect underage from gambling addiction this is a strong point that casino both physical of online casinos will have to play along the right part if their want to continue operations.

[goaldigger]

This law only restrict a certain country which is UK, right?
So technically other celebrities are still free to advertise especially the current news about Drake who advertised Stake. The headline should be change and limited only to UK, this can prevent confusion. Though the idea is great, those celebrities has a lot of young supporter and preventing them from advertising gambling can be a big help, if its not allowed they have to obey the law to avoid any problem.

[Vaskiy]

It is a much needed one, and I was expecting similar thing in my country. I want the celebrities to take responsibility if a teenager gets into addiction. Myself too an addicted gambler, but my mind fears that for money celebrities just promoting and never mind the common people. The anger increased on watching IPL. You can see more than ten sites being promoted during a match. In specific everything is promoted by the players. Most probably the platforms were associated with rummy. Next thing the ad runs for 15 sec and within that some roaring happens at the end. This has got risk and it could lead to money loss and addiction. Just this roaring isn't enough. Same as promoting the platform they also have the responsibility to give perfect visual content about the risks and the after effects of being unsuccessful.

[Scripture]

They already prohibit this one as far as I know but many a new rule to make more restriction is a good thing.
Many underaged are exposed already in gambling because of those advertisements, its about time to restrict them and to fully regulate the casinos to strictly implement the restriction. This is a big help and I hope that parents will also supervise their children so they wont fall into any gambling trap, they can't handle the pressure in gambling so its really good if they are not exposed in gambling, they are too young for this.

[tabas]

There is no problem for the casinos on this matter, they can just look for another way of advertising. But, this has a big impact on the celebrities and athletes that have huge talent fees when they advertise a casino or have it as their sponsor.
Anyway, if this is just specific to a country, there are other areas where they can still deal with celebrities and athletes to have them pay to advertise a casino.

[coin-investor]

This law only restrict a certain country which is UK, right?
So technically other celebrities are still free to advertise especially the current news about Drake who advertised Stake. The headline should be change and limited only to UK, this can prevent confusion. Though the idea is great, those celebrities has a lot of young supporter and preventing them from advertising gambling can be a big help, if its not allowed they have to obey the law to avoid any problem.

Yes, it is only for UK residents but since this is another law that will help curb gambling among the youth, it can be adopted by other countries if the law is proven to be successful in lowering juvenile gambling.
And yes it is a loss to athletes and celebrities with proven appeal to the youth but all athletes and celebrities have young followers how can they decide if the athletes or celebrities are not appealing to the youth, even a 60 years old chess champion has young followers, they have to set up criteria and lists for references.

[Desmong]

It all depends the region this law is enforced, maybe in europe which I know they have a strict rules. The problem here is that gambling companies will always shift their adverts more on region this law is not effective. They can decides to use other means to reach out to the youths just like we have signature campaigns on this forum mostly occupied by gambling platforms.  

This law is too strict for gambling platforms cause their main concentration is the use of celebrity to promote and influence the public.

[Maus0728]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

The news really is a huge step towards regulating and maintaining that the gamblers are above 18. Knowing the fact that advertisements are often played in any media including television and social media, minors would really get into gambling especially once their favorite personalities promoted it. Hence, if it would be prohibited, it will lessen the exposure of minors in gambling, but not to those who really have the capability to gamble regardless if the personality endorses it or not. It's just a matter of adding up some precautions but not really a prevention.

[judeafante]

What impact will be received by gambling companies, both fiat and crypto, because we know that gambling companies use celebrities to boost the popularity of these gambling sites?

The news really is a huge step towards regulating and maintaining that the gamblers are above 18. Knowing the fact that advertisements are often played in any media including television and social media, minors would really get into gambling especially once their favorite personalities promoted it. Hence, if it would be prohibited, it will lessen the exposure of minors in gambling, but not to those who really have the capability to gamble regardless if the personality endorses it or not. It's just a matter of adding up some precautions but not really a prevention.

Have they done a study on this and how effective is this, they will have to see the results first before they fully implement this, it can be contested by celebrities because this is a loss of income for them, celebrities or not gambling will have an impact to youth if they do not have programs that will educate youth the harmful effects of gambling early in life, they should sustain it with this kind of educational programs.

[Doell]

The new regulation regarding advertising partnering with celebrities or sports stars is actually not a big impact for a casino, a casino can put a board anywhere in the game even in a club shirt because a club is not an individual like a celebrity right? the most impactful in this regard are the stars, we may not be able to imagine the loss they endured. To reduce the reach of gambling for children under 18, we parents should probably not forget that gambling can be do it anywhere and in any method, one day children will grow up and try it more widely.

[uneng]

Anyone with a "strong appeal" to young people, such as footballer Cristiano Ronaldo and Love Island star Chris Hughes, should not appear in advertisements.

I've never seen such rules and I believe this could be labeled as discrimination against individuals in particular, because it's too vague and abstract to say who is and who isn't influent among children and youth. Regulators can create any excuses to justify a celebrity to join or not join gambling advertisements, what will inevitably lead to corruption in order to make regulators allow someone to participate a propaganda.
As Cristiano Ronaldo was mentioned, I can say he is an individual like any other and he has the right to be hired by any brands and companies, since the businesses are legit.

This regulation is a too dangerous one, because it will affect most popular celebrities negatively, since they have influence among every age groups, so it will be used against them on cases of this kind, highlighting children specifically.

[magneto]

Is it just in the UK?

There are plenty of other jurisdictions where this is completely legal, for better or for worse.

But at the end of the day I think banning these sort of influencers from dabbling in gambling ads would be counterproductive - you need to regulate it positively. Just think about the other (often shady) ways that advertisements will soon pop up, for instance youtube influencers getting sponsorship deals & house money to play with.

[famososMuertos]

This is not new, even though in this case it is specifically the UK there are laws with at least similar intentions in several countries, there are laws that seek to protect the consumer of misleading offers, that matter is the really relevant one, no the face they put on a particular advertisement.

If you are under 18 years of age, the responsibility should fall on your parents, not on the face of a famous person, whoever it is, it is a bureaucratic law, that say "simply we are here doing something for you... "

[robelneo]

Did the council do a study on this to back up their claims that celebrities will make young people gamble, how about teaching the parents and setting up centers for the propagation of responsible gambling, the reality is we cannot stop the young people from gambling, they started as gamers and the lure to gamble is always there, this is a prevention that's not worth implementing.
Young people can still gamble even if the faces on the ads are not celebrities, instead, they should be taught about the nature of gambling and how it can harm the mind of young minds.

[Kakmakr]

Is it just in the UK?

There are plenty of other jurisdictions where this is completely legal, for better or for worse.

But at the end of the day I think banning these sort of influencers from dabbling in gambling ads would be counterproductive - you need to regulate it positively. Just think about the other (often shady) ways that advertisements will soon pop up, for instance youtube influencers getting sponsorship deals & house money to play with.

Yes, it is in the UK ....

I wonder what will now happen with Watford in the Premier league, because they are sponsored by Stake.com? Does this only apply to individuals and teams... or only individuals?

I can see why they are doing this, but it will not help if they are only doing it in the UK. There are millions of underage kids in the UK that are watching other Sports that are sponsored by casinos and gambling. (UFC / Baseball / Basketball ....etc)