Elon Musk and the fall of Twitter

[Cryptomultiplier]

By the way, I am the only one who thinks that rebranding Twitter as X is a bad idea?
This social media has been known as Twitter since it's conception and its name had become well known among both users and outsiders of it. And now suddenly it changed to X.

To me does not make much sense to move from a brand and name which was already very popular and easily recognizable to everyone to a new one.

It would be something similar if Pepsi or Coca Cola decided to rebrand themselves as "W" or "Y". Is this something you would do as a CEO ? Be honest.
Of course I would not, to me keeping the image and logo of the company is more intelligent.

I see nothing bad in such rebranding. They have changed only the name of the wrapping, but the taste of candy stayed the same. It was amatter of time when we will see X. X stands for synenergy, compilation of products. Elon told that he is planning to turn twitter into something more than just instrument to share ideas. I trully believe that it is early to evaluate Elon, Twitter and what he did or will do with it. We will see the effect of this deal in years only.

I agree. Twitter was getting too old and boring for users anyway so rebranding was a good idea. It sure gathered a lot of attention when the rebranding was presented and launched. I'm sure Elon Musk still has a lot of changes to apply as Twitter turns to X and those changes will come as time passes, hence the full effects of the rebranding will only be felt after a few months or years. However, seeing as X is still being used by many and is gathering more attention due to the rebrand changes then I wouldn't say that Twitter or X will fall anytime soon.

For me, Elon Musk changing the bird logo of Twitter to just X, isn't a change that is obviously remarkable. The color is still blue, except for a few buttons color which changed. The previous bird logo clearly communicated the idea behind the creation of Twitter, which is to communicate by sharing opinions, views, gist, gossip.
 He should change the twitter name too, to fit the X logo he currently launched.
Also, am yet to really see how the implementation of other features to fulfil Elons' dream of promoting freedom of speech on Twitter is doing and what new features they introduced that stands out from its former glory.

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[dimitrilagunov]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

[coinerer]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Many users are lost from Twitter due to Twitter's name and logo change. Personally speaking, I find it very bad now.  And now I ignore Twitter. That's exactly how many users are leaving Twitter. This is a wrong decision of Elon Musk on the other hand now anyone can buy a verified badge in exchange of money on Twitter due to which now many fake accounts are also getting verified badge.  Due to this, it is becoming difficult to find a legal company's Twitter page.  This is another fault of Twitter.  I don't know why Elon Musk is doing this.  I personally condemn it

[bakasabo]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Many users are lost from Twitter due to Twitter's name and logo change. Personally speaking, I find it very bad now.  And now I ignore Twitter. That's exactly how many users are leaving Twitter. This is a wrong decision of Elon Musk on the other hand now anyone can buy a verified badge in exchange of money on Twitter due to which now many fake accounts are also getting verified badge.  Due to this, it is becoming difficult to find a legal company's Twitter page.  This is another fault of Twitter.  I don't know why Elon Musk is doing this.  I personally condemn it

Take McDonalds rebranding for example. Search in google how McDonalds looked 20-40-60 years ago. They have completely change the way their restaurants look, the way employees look (uniform), the way menu look (wrapping and etc). Do you think less people started to visit McDonalds or change their taste? Imho every company needs a rebranding. Standing on one place, while industry is walking forward is wrong. Rebranding was needed. In fact, Elon has changed only the logo. Everything else stayed the same. Users habits remained the same. Every single button is on a same place.

[xSkylarx]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Many users are lost from Twitter due to Twitter's name and logo change. Personally speaking, I find it very bad now.  And now I ignore Twitter. That's exactly how many users are leaving Twitter. This is a wrong decision of Elon Musk on the other hand now anyone can buy a verified badge in exchange of money on Twitter due to which now many fake accounts are also getting verified badge.  Due to this, it is becoming difficult to find a legal company's Twitter page.  This is another fault of Twitter.  I don't know why Elon Musk is doing this.  I personally condemn it

Take McDonalds rebranding for example. Search in google how McDonalds looked 20-40-60 years ago. They have completely change the way their restaurants look, the way employees look (uniform), the way menu look (wrapping and etc). Do you think less people started to visit McDonalds or change their taste? Imho every company needs a rebranding. Standing on one place, while industry is walking forward is wrong. Rebranding was needed. In fact, Elon has changed only the logo. Everything else stayed the same. Users habits remained the same. Every single button is on a same place.

You have a point because there is new management on it, so for sure having to change its name and branding is a possibility because the original owner is not there anymore, and those people who invest to earn big on it have a responsibility to change it on whatever they want too. Also, I don't see people laving Twitter ber like the purpose is the same ,but correc m e if i am wrnng as i am not reall into Ttwiteer as i a into Facacebook but you ar righ right functions are there and stil what Twitttwitter before is still the same riht nowow so i don't really understand why.

[n0ne]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Many users are lost from Twitter due to Twitter's name and logo change. Personally speaking, I find it very bad now.  And now I ignore Twitter. That's exactly how many users are leaving Twitter. This is a wrong decision of Elon Musk on the other hand now anyone can buy a verified badge in exchange of money on Twitter due to which now many fake accounts are also getting verified badge.  Due to this, it is becoming difficult to find a legal company's Twitter page.  This is another fault of Twitter.  I don't know why Elon Musk is doing this.  I personally condemn it

Take McDonalds rebranding for example. Search in google how McDonalds looked 20-40-60 years ago. They have completely change the way their restaurants look, the way employees look (uniform), the way menu look (wrapping and etc). Do you think less people started to visit McDonalds or change their taste? Imho every company needs a rebranding. Standing on one place, while industry is walking forward is wrong. Rebranding was needed. In fact, Elon has changed only the logo. Everything else stayed the same. Users habits remained the same. Every single button is on a same place.

You have a point because there is new management on it, so for sure having to change its name and branding is a possibility because the original owner is not there anymore, and those people who invest to earn big on it have a responsibility to change it on whatever they want too. Also, I don't see people laving Twitter ber like the purpose is the same ,but correc m e if i am wrnng as i am not reall into Ttwiteer as i a into Facacebook but you ar righ right functions are there and stil what Twitttwitter before is still the same riht nowow so i don't really understand why.

Behind the change of name there used to be some reason and the same won't be exposed in the short time. Over time people will come to know or the real reason behind the new name. For now it looks like it is his tag letter, because almost everything he owns have got a X. Earlier it is the SpaceX and now Twitter getting rebranded to "X" which could make changes.

[dothebeats]

You have a point because there is new management on it, so for sure having to change its name and branding is a possibility because the original owner is not there anymore, and those people who invest to earn big on it have a responsibility to change it on whatever they want too. Also, I don't see people laving Twitter ber like the purpose is the same ,but correc m e if i am wrnng as i am not reall into Ttwiteer as i a into Facacebook but you ar righ right functions are there and stil what Twitttwitter before is still the same riht nowow so i don't really understand why.

Behind the change of name there used to be some reason and the same won't be exposed in the short time. Over time people will come to know or the real reason behind the new name. For now it looks like it is his tag letter, because almost everything he owns have got a X. Earlier it is the SpaceX and now Twitter getting rebranded to "X" which could make changes.

I'm sure there is a reason for the rebranding of the name and specifically using X. Twitter or X, is still the same platform with some changes that the developers and its current owner believe to make user experience the best. Explanation as to why it is X does not have to be a big deal as it still remains to be the social media platform people use to connect. In fact, I agree with both of you about it not being a big deal. X or Twitter, it will still be used by many and it will not be the sole cause as to why the platform will (possibly) fall one day.

[FinneysTrueVision]

Take McDonalds rebranding for example. Search in google how McDonalds looked 20-40-60 years ago. They have completely change the way their restaurants look, the way employees look (uniform), the way menu look (wrapping and etc). Do you think less people started to visit McDonalds or change their taste? Imho every company needs a rebranding. Standing on one place, while industry is walking forward is wrong. Rebranding was needed. In fact, Elon has changed only the logo. Everything else stayed the same. Users habits remained the same. Every single button is on a same place.

Changing a site's interface is quite common but this is completely different. If McDonald's changed their name and logo overnight it would be a really big deal. So far not many people are calling Twitter by it's new name so the rebranding is not very effective. This one thing might not be what kills Twitter but if they keep making unpopular changes people will become frustrated and abandon the platform.

[Sithara007]

Changing a site's interface is quite common but this is completely different. If McDonald's changed their name and logo overnight it would be a really big deal. So far not many people are calling Twitter by it's new name so the rebranding is not very effective. This one thing might not be what kills Twitter but if they keep making unpopular changes people will become frustrated and abandon the platform.

They are not making these changes overnight. Elon has changed the logo of Twitter, but the URL and interface remains the same. I haven't noticed much differences apart from the logo. The URL may eventually change, but by then people may get used to it. On a serious note, I don't think that any of the users are going to be bothered. And it is same with other social media platforms as well. Do you really believe that if Facebook or Instagram changes the logo or brand name, then the users are going to abandon it?

[bakasabo]

Behind the change of name there used to be some reason and the same won't be exposed in the short time. Over time people will come to know or the real reason behind the new name. For now it looks like it is his tag letter, because almost everything he owns have got a X. Earlier it is the SpaceX and now Twitter getting rebranded to "X" which could make changes.

It seems that this is not just X, but more a cross. Twitter is just one of the ends, so we get 3 or just more services, possibilities, or what ever they will come up with to come. For example it might be a social media + wallet + marketplace + app. Combination, collaboration, synergy of multiple services in one place. That is what I see in X. So until all the ideas are realized, it is early to talk about fall of Twitter.

[mvdheuvel1983]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Twitter is failing and of all the policies and regulations that Musk has imposed, the one that hurts me the most is that it this will be disastrous for activists too. A lot of campaign information is shared via twitter, and a lot of activists use twitter because the censorship on twitter differed greatly to the censorship on other apps. I worry what will happen to activists living in countries where it is hard to get mainstream media coverage of what goes on in their country, and when it does, it's because twitter and other social platforms have highlighted the issue. I have also seen a lot of local activism and people sharing their own stories on twitter because mainstream media won't cover it. It could harm freedom of speech and allow mainstream media and news to control what we see.

[posi]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Twitter is failing and of all the policies and regulations that Musk has imposed, the one that hurts me the most is that it this will be disastrous for activists too. A lot of campaign information is shared via twitter, and a lot of activists use twitter because the censorship on twitter differed greatly to the censorship on other apps. I worry what will happen to activists living in countries where it is hard to get mainstream media coverage of what goes on in their country, and when it does, it's because twitter and other social platforms have highlighted the issue. I have also seen a lot of local activism and people sharing their own stories on twitter because mainstream media won't cover it. It could harm freedom of speech and allow mainstream media and news to control what we see.

On the contrary, I see that he is trying to turn it into something bigger than what the old twitter offered. The most recent policy is the revenue sharing policy for users, and that's what everyone is actively responding to and supporting. This is something no other social network can do and what he's doing is worth watching.

I don't care about the revenue share that X social network is providing but many people in my country are excited and they see it as a new source of income for them. How will these cause twitter to fail?

[trendcoin]

He's arguably one of the smartest men in the world. I don't think he has any interest in buying Twitter and satisfying his personal tastes. However, there is something wrong and Twitter is losing value all the time. I think if Twitter, like YouTube, shared its revenues with content creators, things could be good again. Elon Musk should change the selfish nature of Twitter and put less restrictions on users. If he doesn't have any other ideas, he can make things right again by taking these simple measures.

[JoyMarsha]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Many users are lost from Twitter due to Twitter's name and logo change. Personally speaking, I find it very bad now.  And now I ignore Twitter. That's exactly how many users are leaving Twitter. This is a wrong decision of Elon Musk on the other hand now anyone can buy a verified badge in exchange of money on Twitter due to which now many fake accounts are also getting verified badge.  Due to this, it is becoming difficult to find a legal company's Twitter page.  This is another fault of Twitter.  I don't know why Elon Musk is doing this.  I personally condemn it

I don't think, Twitter changing its logo is the main reason people are leaving Twitter. People might be leaving Twitter because of the way it has been monetized, like the verified badge you mentioned of. Even at that, no social media is yet to challenge Twitter in its wide exposure and outreach of information and businesses. The Thread app that we thought will do well to replace Twitter, where is it today? It's nowhere close to Twitter in performance

[Sithara007]

He's arguably one of the smartest men in the world. I don't think he has any interest in buying Twitter and satisfying his personal tastes. However, there is something wrong and Twitter is losing value all the time. I think if Twitter, like YouTube, shared its revenues with content creators, things could be good again. Elon Musk should change the selfish nature of Twitter and put less restrictions on users. If he doesn't have any other ideas, he can make things right again by taking these simple measures.

I am not sure about this. First of all, Twitter generates only a fraction of the revenue that YouTube generates. So it is not an apple to apple comparison. The argument that Twitter is losing its value doesn't sound accurate for me. The market-share is there and nothing is going to change that. Even Zuckerberg with his Threads failed in capturing the market share from Twitter, despite having overwhelming support from the ecosystem. And don't ever underestimate Elon Musk. He is the world's richest man for a reason.

[LittleBitFunny]

He's arguably one of the smartest men in the world. I don't think he has any interest in buying Twitter and satisfying his personal tastes. However, there is something wrong and Twitter is losing value all the time. I think if Twitter, like YouTube, shared its revenues with content creators, things could be good again. Elon Musk should change the selfish nature of Twitter and put less restrictions on users. If he doesn't have any other ideas, he can make things right again by taking these simple measures.

I am not sure about this. First of all, Twitter generates only a fraction of the revenue that YouTube generates. So it is not an apple to apple comparison. The argument that Twitter is losing its value doesn't sound accurate for me. The market-share is there and nothing is going to change that. Even Zuckerberg with his Threads failed in capturing the market share from Twitter, despite having overwhelming support from the ecosystem. And don't ever underestimate Elon Musk. He is the world's richest man for a reason.

Today is the first day people receive money from Twitter's revenue sharing policy, I am seeing people showing off the money they received from Elon. Although the amount is not too large, it shows that Elon is gradually reshaping this social network and I believe it is gradually becoming more complete. Unlike a lot of people who are criticizing him for killing Twitter, on the contrary, what I find is that it is becoming more attractive.

You are right, if he is not intelligent and talented, how can he be the wealthiest man in the world? But funny is that there are a lot of idiots out there who are jealous of him and always speak badly of him.

[Sithara007]

✂✂✂✂
You are right, if he is not intelligent and talented, how can he be the wealthiest man in the world? But funny is that there are a lot of idiots out there who are jealous of him and always speak badly of him.

Left-wing ecosystem was rattled after Elon took over Twitter and restored freedom of speech. Before the acquisition, Twitter was a left-winger's ultimate dreamland. When people like Vijaya Gadde and Yoel Roth were in charge, they used to ban accounts that would put up anything even remotely related to right-wing. On the other hand, left-wing lunatics and Islamist fanatics who openly advertise genocide against "non-believers" were given a free run. But all of that changed once Elon took over. Initially everyone was predicting that Twitter would not survive if a majority of the staff is laid off. But the platform is doing fine, even after the staff-strength was reduced by 90%.

[mich]

Well there is a big part of twitter that is going to go away. Elon Musk has said that there will be no more blocking of accounts. We will only be allowed to block DM's.

I do not know how I feel about this. If there is a person that is bothering someone I think he can have a right to block him.

https://www.reuters.com/technology/elon-musk-says-x-will-strip-ability-block-accounts-2023-08-19/

[Litzki1990]

You have a point because there is new management on it, so for sure having to change its name and branding is a possibility because the original owner is not there anymore, and those people who invest to earn big on it have a responsibility to change it on whatever they want too. Also, I don't see people laving Twitter ber like the purpose is the same ,but correc m e if i am wrnng as i am not reall into Ttwiteer as i a into Facacebook but you ar righ right functions are there and stil what Twitttwitter before is still the same riht nowow so i don't really understand why.

Behind the change of name there used to be some reason and the same won't be exposed in the short time. Over time people will come to know or the real reason behind the new name. For now it looks like it is his tag letter, because almost everything he owns have got a X. Earlier it is the SpaceX and now Twitter getting rebranded to "X" which could make changes.

I'm sure there is a reason for the rebranding of the name and specifically using X. Twitter or X, is still the same platform with some changes that the developers and its current owner believe to make user experience the best. Explanation as to why it is X does not have to be a big deal as it still remains to be the social media platform people use to connect. In fact, I agree with both of you about it not being a big deal. X or Twitter, it will still be used by many and it will not be the sole cause as to why the platform will (possibly) fall one day.

There must be a big reason behind Twitter changing its name and logo to X. Just as Facebook is now under the control of Meta, I think Elon Musk is planning to open a big company called X, that's why he changed Twitter's name and logo to X. Just as Meta controls all social media including facebook messenger instagram, I think Elon Musk will bring some more social media into the market and his social media may be controlled by X company. Since we don't have any confirmed news, we can only assume that for now and Elon Musk's Twitter name and logo change. Since Elon Musk has not explained any reason for having his Twitter account logo and name X, we may have to wait to know the exact reason.

[Japinat]

I can honestly say that many people around me have complained about the radical change efforts on twitter. maybe Musk's mistake is that he can't tell us exactly the platform he wants to create. but people don't seem to want any other innovation on twitter except for minor improvements. i think he wants to make it a platform where more crypto aware people can use it and get some work done, but i think it's too early for that. as you said, millions of ordinary people use this platform and he should make it a more democratic and user request based platform instead of using it like a rich kid playing with his toy. otherwise this decline will continue.

Many users are lost from Twitter due to Twitter's name and logo change. Personally speaking, I find it very bad now.  And now I ignore Twitter. That's exactly how many users are leaving Twitter. This is a wrong decision of Elon Musk on the other hand now anyone can buy a verified badge in exchange of money on Twitter due to which now many fake accounts are also getting verified badge.  Due to this, it is becoming difficult to find a legal company's Twitter page.  This is another fault of Twitter.  I don't know why Elon Musk is doing this.  I personally condemn it

Take McDonalds rebranding for example. Search in google how McDonalds looked 20-40-60 years ago. They have completely change the way their restaurants look, the way employees look (uniform), the way menu look (wrapping and etc). Do you think less people started to visit McDonalds or change their taste? Imho every company needs a rebranding. Standing on one place, while industry is walking forward is wrong. Rebranding was needed. In fact, Elon has changed only the logo. Everything else stayed the same. Users habits remained the same. Every single button is on a same place.

I get what you mean but having Twitter and McDonalds or other fast-food chains isn't really a good comparison to begin with. They are both going for a re-branding, yes that is good, but it should have limits, and Twitter got itself twisted because the logo has fully changed without any trace, at all, that it was once the Twitter we knew and that is one of the reasons why they are losing users and as the analyst says, the drop will continue towards 2024 if they cannot find any way to resolve their problems.