How Big is the online gambling industry today?

[Fivestar4everMVP]

There is no need to chase or follow existing trends but try to innovate from existing trends to create something different from what already exists. That can make people curious and they will try to join the casino while trying to play there. If the casino can provide attractive promotions to its members, the casino will get more members to play there. Members are looking for satisfaction, and as long as the casino can provide it, they are sure to return for more.

This is where service quality is needed so that it can provide something that makes its members return for more. And it's only time for the casinos to thrive and benefit from the players.

Attractive promotions can indeed have a higher curiosity effect so that gamblers want to try playing at the casino, but not all gamblers will be interested just because of promotions and most gamblers are looking for casinos that can provide good service and also low costs.
Promotions will only attract new users, while loyal customers will survive because the service is according to their wishes.
Yes, service can be a distinct advantage and can compete with other casinos in the gambling industry, considering that service is the main factor, gamblers can always deposit a generous amount of money to continue betting.

I think promotion luring gamblers to want to try the casino responsible for the promotion is based on glued the gambler is to gambling, a gambling addict can easily move all out from their OG casino because of a certain kind of promotion, and sometimes, the gambler  doesn't even have to be addicted..

Using myself as an example, there are several times I would have gone all out from my favorite casino(stake) to try out some other casino(I still do some times), but one of the factors that always discourages me is that, I don't always have any extra money for gambling mostly at the times when I see such appealing promotions.

[piebeyb]

COVID can indeed be the reason why everyone is into online gambling. What I found is that rather than going into fiat online casinos more and more gamblers and newbies are exploring crypto online casinos. We can see it right here on the Gambling board. On average I think we would see a new ANN from a crypto casino in a month. Some of them would invest in marketing within the forum by organizing a signature campaign and others would offer a lot of bonuses and special signing bonuses. The way it looks now I feel online gambling and especially crypto gambling would become a big business in a few year's time now.

Yes, that's the reason I gambled again, since the first covid, many people felt bored staying at home because they had to work from home, almost all crypto casinos also increased at that time because land casinos were too dangerous at that time and even closed for lock down reasons, so all play gambling at home using cellphones to seek pleasure as well as luck in gambling. Incidentally, I was also playing gambling at that time to fill the void.

At least our immunity remains in good condition when looking for fun even though only in the house of course not being able to interact with outsiders is very boring and boring, fortunately many crypto casinos are available and easy to play via a cellphone browser so I'm interested in trying to play at that time until now This. because of covid I returned to gambling, lol 

[darewaller]

Gambling is widely prevalent, and the number of people who gamble is expanding on a regular routine. It is important that we understand when to gamble and when not to gamble. There is competent traffic generated by online gambling, and looking at the staggering figure will only keep one's mind acquainted with gambling activities. A lot of people anticipate actively in gambling, it was one of the most visited sites during the pandemic, people became bored at home and needed something to do in order to keep busy, some even go as far as becoming gambling addicts, while others maintained their daily gambling activities. 

While there was already a trend for business to move online, the pandemic accelerated this trend to incredibly levels, now this was booth good and bad, for those which already had put their business online this helped them to multiply their profits, but for those that had not done so this was terrible as their profits dwindled significantly and they had no budget to move online, so many businesses went bankrupt at the time due to the pandemic.

There are still online business who didn't excel that much because their business are not that famous enough or they don't have a good service. Then there are new comers who boomed. I don't think moving online is costly especially when the online business became a hit because there are lots of cheap website offers are then coming out. The good and bad effect of the pandemic, are not only applicable to the business owners but also to the customers as well. Many lost their jobs while some got lucky to have a new career online. Online gambling provides some comfort but at the same time it can make the person to get addicted easily.

[slapper]

COVID can indeed be the reason why everyone is into online gambling. What I found is that rather than going into fiat online casinos more and more gamblers and newbies are exploring crypto online casinos. We can see it right here on the Gambling board. On average I think we would see a new ANN from a crypto casino in a month. Some of them would invest in marketing within the forum by organizing a signature campaign and others would offer a lot of bonuses and special signing bonuses. The way it looks now I feel online gambling and especially crypto gambling would become a big business in a few year's time now.

Yes, that's the reason I gambled again, since the first covid, many people felt bored staying at home because they had to work from home, almost all crypto casinos also increased at that time because land casinos were too dangerous at that time and even closed for lock down reasons, so all play gambling at home using cellphones to seek pleasure as well as luck in gambling. Incidentally, I was also playing gambling at that time to fill the void.

At least our immunity remains in good condition when looking for fun even though only in the house of course not being able to interact with outsiders is very boring and boring, fortunately many crypto casinos are available and easy to play via a cellphone browser so I'm interested in trying to play at that time until now This. because of covid I returned to gambling, lol 

Truly, it's an interesting twist of fate how the pandemic propelled us into a virtual existence, with even the realm of betting finding its new home online. I absolutely understand how the monotony of routine and the yearning for a spark of exhilaration nudged you back into the enticing world of gambling. The drone of working from home can get tiresome, and the quest for an adrenaline kick is a universal human trait.

While transitioning to the digital world of gambling might have offered an escape, the essence lies in maintaining equilibrium. The line demarcating pastime from dependency can often be hazy, especially in the backdrop of our current indoor existence. Setting time and monetary restrictions for gambling, engaging in other leisure activities, or committing to regular physical workouts could be beneficial shifts.

[ethereumhunter]

There is no need to chase or follow existing trends but try to innovate from existing trends to create something different from what already exists. That can make people curious and they will try to join the casino while trying to play there. If the casino can provide attractive promotions to its members, the casino will get more members to play there. Members are looking for satisfaction, and as long as the casino can provide it, they are sure to return for more.

This is where service quality is needed so that it can provide something that makes its members return for more. And it's only time for the casinos to thrive and benefit from the players.

Attractive promotions can indeed have a higher curiosity effect so that gamblers want to try playing at the casino, but not all gamblers will be interested just because of promotions and most gamblers are looking for casinos that can provide good service and also low costs.
Promotions will only attract new users, while loyal customers will survive because the service is according to their wishes.
Yes, service can be a distinct advantage and can compete with other casinos in the gambling industry, considering that service is the main factor, gamblers can always deposit a generous amount of money to continue betting.

Promotions can attract many people, new or old gamblers, so that's what makes casinos crowded with visitors. And casinos that know that promotions can attract many people to visit and play gambling. Casinos use them well by making attractive promotions and even holding certain events to attract gamblers' interest. And that's what makes loyal customers stay at the casino, especially if loyal customers find the casino can provide comfort when playing gambling. They haven't encountered any problems so far. Satisfactory service can make customers come back many times and play gambling for a long time so that it can provide benefits for the casino.

[benalexis12]

COVID has indeed made the gambling industry experience a significant increase, because not only do people need entertainment in their homes, but they need income and most of these new gamblers think that gambling is one of the fastest and easiest sources of income. Because by only going through their device, they can access various games on the online casino platform and if they are lucky they can get the jackpot which can help them financially during this difficult COVID period. But the fact is that most of them lose and eventually leave online gambling.

This is indeed one of the reasons why we have huge lists of online gambling today and others that don't have permits to operate, especially in our country, are luring kids into playing. also, some students spend their allowance on this new era of online gambling. They don't care about their users and they just want to earn money from these poor guys that don't seem to care about their situations. Back then, students only play a small amount of money just, merely killing time, but now they are making thousands, that's why they can easily recruit others to play as well. This is not good at all because of no restrictions.

COVID can indeed be the reason why everyone is into online gambling. What I found is that rather than going into fiat online casinos more and more gamblers and newbies are exploring crypto online casinos. We can see it right here on the Gambling board. On average I think we would see a new ANN from a crypto casino in a month. Some of them would invest in marketing within the forum by organizing a signature campaign and others would offer a lot of bonuses and special signing bonuses. The way it looks now I feel online gambling and especially crypto gambling would become a big business in a few year's time now.

Since the covid pandemic happened, the world of gambling industry has had more opportunities to earn money through online. And its promotion was even accelerated when casino owners used the influence of well-known influencers and streamers on various social media platforms and it became an effective way for casino owners and today they still do it in reality and influencers also take advantage to deceive and deceive their followers.

[noormcs5]

COVID has indeed made the gambling industry experience a significant increase, because not only do people need entertainment in their homes, but they need income and most of these new gamblers think that gambling is one of the fastest and easiest sources of income. Because by only going through their device, they can access various games on the online casino platform and if they are lucky they can get the jackpot which can help them financially during this difficult COVID period. But the fact is that most of them lose and eventually leave online gambling.

This is indeed one of the reasons why we have huge lists of online gambling today and others that don't have permits to operate, especially in our country, are luring kids into playing. also, some students spend their allowance on this new era of online gambling. They don't care about their users and they just want to earn money from these poor guys that don't seem to care about their situations. Back then, students only play a small amount of money just, merely killing time, but now they are making thousands, that's why they can easily recruit others to play as well. This is not good at all because of no restrictions.

COVID can indeed be the reason why everyone is into online gambling. What I found is that rather than going into fiat online casinos more and more gamblers and newbies are exploring crypto online casinos. We can see it right here on the Gambling board. On average I think we would see a new ANN from a crypto casino in a month. Some of them would invest in marketing within the forum by organizing a signature campaign and others would offer a lot of bonuses and special signing bonuses. The way it looks now I feel online gambling and especially crypto gambling would become a big business in a few year's time now.

Since the covid pandemic happened, the world of gambling industry has had more opportunities to earn money through online. And its promotion was even accelerated when casino owners used the influence of well-known influencers and streamers on various social media platforms and it became an effective way for casino owners and today they still do it in reality and influencers also take advantage to deceive and deceive their followers.

The gambling industry was already very big even before the online gambling and COVID pandemic.  Since the introduction of the cryptocurrencies and specially after the COVID, the trend of online gambling was exponentially raised.

What I am interested to know is that the number of people playing online gambling have exceeded as compared to the people who play on at physical casinos. If this trend continuous the physical casino's activity will be very limited in the coming future.
Another thing to note is that this online gaming industry is on a continuous growth and still there is a lot of room to grow around the globe.

[wiss19]

There are still online business who didn't excel that much because their business are not that famous enough or they don't have a good service. Then there are new comers who boomed. I don't think moving online is costly especially when the online business became a hit because there are lots of cheap website offers are then coming out. The good and bad effect of the pandemic, are not only applicable to the business owners but also to the customers as well. Many lost their jobs while some got lucky to have a new career online. Online gambling provides some comfort but at the same time it can make the person to get addicted easily.

The reason why some casino businesses didn't gain significant success is probably because of lack of promotion, a casino business is about 70% dependent on promotions, and the remaining 30% goes into service, games, offers, and all other things. This means that a casino can never get successful if they don't have proper promotions running all around the internet and they need a team of experts for that to happen.

And it actually isn't that cheap to move from a land-based to an online platform because the development costs are skyrocketing these days and to have a good platform with proper marketing and everything, one will need to spend quite a lot of money, it will cost more if they go for developing own games.

[LUCKMCFLY]

Just think of this, Inoue fought Donaire twice but could not even give Casimero a chance to fight him.

Easy money for Bob Arum, lesser risk with high rewards that at stake, Donaire is more popular than Casimero. We all know that,
the international fans covered a widespread for making huge amounts of money.

But, looking also at that point, if Inoue is really hunger in challenging rising stars like him, it's better to take Casimero, both on their primes
and the fame and achievements of whoever will win value a lot more since fans do love fighters without a fear.

Though we never know what fate will be, maybe chances of seeing them just like Mayweather and Pacquiao will happen along the way.

Well, what I know is that Inoue wants to fight with the best , perhaps he already has Confidence in the new category and manages his weight, therefore he can challenge Casimero, regarding Fulton, that fight must go, and what What happened with Donaire is something else,it may be that things when dealing with Nonito do not give them much importance , but Nonito Still manages many fans, they love him, no matter how old he is, he is still loved, it may be that now things could happen differently, if we let things flow in boxing we would have already seen these fights and Quickly , but the business Model Moves in another Direction.

There are still online business who didn't excel that much because their business are not that famous enough or they don't have a good service. Then there are new comers who boomed. I don't think moving online is costly especially when the online business became a hit because there are lots of cheap website offers are then coming out. The good and bad effect of the pandemic, are not only applicable to the business owners but also to the customers as well. Many lost their jobs while some got lucky to have a new career online. Online gambling provides some comfort but at the same time it can make the person to get addicted easily.

The reason why some casino businesses didn't gain significant success is probably because of lack of promotion, a casino business is about 70% dependent on promotions, and the remaining 30% goes into service, games, offers, and all other things. This means that a casino can never get successful if they don't have proper promotions running all around the internet and they need a team of experts for that to happen.

And it actually isn't that cheap to move from a land-based to an online platform because the development costs are skyrocketing these days and to have a good platform with proper marketing and everything, one will need to spend quite a lot of money, it will cost more if they go for developing own games.

Yes, marketing can be a good reason, but I don't think it is the reason that equals 100% of what actually happens, for me things can turn out to be beyond, for example the lack of capital and the Lack of security, also some things like poor money management, all this leads to the failure of a casino.

When a casino is new, there are many things that are revealed, some test deposits, withdrawals at once, and if the withdrawals make many complications or excuses for not doing it, that already smells bad, in every casino withdrawals must be made Automatically, there should be no obstacles to it, it is difficult, because a new casino competes against the big casinos, in this area the fight is quite strong.

[Rabata]

COVID has indeed made the gambling industry experience a significant increase, because not only do people need entertainment in their homes, but they need income and most of these new gamblers think that gambling is one of the fastest and easiest sources of income. Because by only going through their device, they can access various games on the online casino platform and if they are lucky they can get the jackpot which can help them financially during this difficult COVID period. But the fact is that most of them lose and eventually leave online gambling.

This is indeed one of the reasons why we have huge lists of online gambling today and others that don't have permits to operate, especially in our country, are luring kids into playing. also, some students spend their allowance on this new era of online gambling. They don't care about their users and they just want to earn money from these poor guys that don't seem to care about their situations. Back then, students only play a small amount of money just, merely killing time, but now they are making thousands, that's why they can easily recruit others to play as well. This is not good at all because of no restrictions.

COVID can indeed be the reason why everyone is into online gambling. What I found is that rather than going into fiat online casinos more and more gamblers and newbies are exploring crypto online casinos. We can see it right here on the Gambling board. On average I think we would see a new ANN from a crypto casino in a month. Some of them would invest in marketing within the forum by organizing a signature campaign and others would offer a lot of bonuses and special signing bonuses. The way it looks now I feel online gambling and especially crypto gambling would become a big business in a few year's time now.

After the discovery of Bitcoin, the use of this currency on gambling platforms increased tremendously and since then the opportunities for crypto gambling have continued to grow. During COVID 19 there has been a major revolution in cryptocurrency gambling platform. Since then people are significantly attracted to gambling on crypto. There are now more cryptocurrency supported gambling platforms than fiat currency. Crypto casinos are now attracting the attention of gamblers due to quick and easy deposits as well as easy withdrawals. Every gambler considers crypto platform to be more secure. ‍So certainly say that this industry will gain more prevalence in the future.

[LUCKMCFLY]

New casinos can come with various innovations, especially to attract more members. But that doesn't mean we don't need to be careful. However, we must be more careful because we need to know how innovation can benefit us or the casino. New casinos are looking to grow and our job is to ensure they can get a good position in the gambling industry. And looking for reviews from this forum can help us decide whether to play at the casino or are still waiting for more reviews. I don't trust reviews from outside sites and trust the reviews I found on this forum more because this forum already has many trusted members. Many of them are veterans in the gambling industry and also experienced so they can provide valid reviews about new casinos.

there are new casino sites that appear every day but they fail to get a lot of customers because the innovations given do not give us confidence and look like a scam so many gamblers don't want to register there.
new gambling sites that want to join the gambling industry and be successful at least they provide attractive offers and any promotions that can make customers feel comfortable with these promotions. so that new casinos can compete in the gambling industry with old casinos and slowly become popular.

but all that is not easy for new casinos because they at least have to have a slightly large amount of money to be able to compete in the world of gambling.

New casinos that want to get the attention of gamblers must be able to provide attractive promos. New casinos should look at what has become a trend and follow it or modify it according to conditions in the casino if necessary. By making offers or trying to be communicative with potential members or with members, the casino can slowly gain its position. And if the service from the casino can be continuously improved, the casino can increase its reputation. This makes the gambling industry grow because each casino can provide something different from other casinos. But new casinos must understand that competition in the gambling business is fierce and each casino wants a lot of profit.

Personally, I have always liked the idea of new casinos coming out and having all the desire to be the best, a company should always support itself 100%, but in reality when we begin to see all the things that have happened to the Over the years, we see that many times some casinos do not manage to do it properly, some just want to capitalize with the money of the players and do not have enough capital to support a heavy loss that a whale makes, and that many times It leads to failure and that is something that disappoints. For me, a good casino must show that it has a large capital and that it does not have to make the necessary investments in its security , and in its Marketing.

Of course , it is my way of thinking , when we see that there is a new casino, what we see is what opportunities to win there are, if it is worth it or not to deposit, then it is also good to see the reviews that other users Give, the most Experienced players Sometimes put them in context and in the open , so when they see strange things they don't mince words and say it, that's why a casino is  if they are going to dedicate themselves to it they must do Things very well and Honestly.

[South Park]

There are still online business who didn't excel that much because their business are not that famous enough or they don't have a good service. Then there are new comers who boomed. I don't think moving online is costly especially when the online business became a hit because there are lots of cheap website offers are then coming out. The good and bad effect of the pandemic, are not only applicable to the business owners but also to the customers as well. Many lost their jobs while some got lucky to have a new career online. Online gambling provides some comfort but at the same time it can make the person to get addicted easily.

The reason why some casino businesses didn't gain significant success is probably because of lack of promotion, a casino business is about 70% dependent on promotions, and the remaining 30% goes into service, games, offers, and all other things. This means that a casino can never get successful if they don't have proper promotions running all around the internet and they need a team of experts for that to happen.

And it actually isn't that cheap to move from a land-based to an online platform because the development costs are skyrocketing these days and to have a good platform with proper marketing and everything, one will need to spend quite a lot of money, it will cost more if they go for developing own games.

While at the same time the competition on this industry is incredibly high, since online casinos have been around for almost two decades now and it is not easy for a land-based casino to outcompete the best online casinos, especially since many land-based casinos did not consider the possibility of moving online until the pandemic stroke, and by that time the leading online casinos only got even more powerful, making their transition more costly and less profitable.

[madnessteat]

One among the industry that experienced a big rise in the market out of COVID is the gambling industry. During the time of COVID people were shut within their homes. Those moments helped the online gambling platforms to attract them and find whether they're lucky enough to win something. Those participants now continue to be regular gamblers. Apart, the technology have been very supportive with the development of different advancement in gambling. How good this gonna be is unknown, but heavy investment from the leading ventures were taking place to grab the gambling market.

COVID has indeed made the gambling industry experience a significant increase, because not only do people need entertainment in their homes, but they need income and most of these new gamblers think that gambling is one of the fastest and easiest sources of income. Because by only going through their device, they can access various games on the online casino platform and if they are lucky they can get the jackpot which can help them financially during this difficult COVID period. But the fact is that most of them lose and eventually leave online gambling.

The way I see it, the growth of the industry has not really been as great as they say it is. Yes, the online casino sector grew significantly during the pandemic, but at the same time the land-based casino sector experienced a very strong decline. It is more likely that the gamblers who played in land-based casinos were forced to retrain as online gamblers due to their closure. Personally, I do not think that during the pandemic in the field of gambling came a lot of new players who are active to this day. It seems to me that if there was any growth, it was very short term and not that significant for the industry.

[OgNasty]

I don’t even know how you would go about measuring the true amount of online gambling that is actually occurring. It would surely take an analysis deeper than whatever they’re doing to get the number. There are so many underground casinos and shady operators out there, the only thing I’m sure of is that the online gambling industry is much larger than anyone realizes.

[Lida93]

The covid-19 pandemic period was a real booster to the increment in numbers  of people using the online gambling casinos with the restrictions of movement barring people from attending physical gambling shops the online gambling became an alternative to which after the end of the pandemic the convenience and privacy of online casinos made many of the gamblers to see no need of continually using the physical casino shops.

The ugly side of online casinos Is how unnoticeable the convenience and comfort of it can lead to addictive tendencies and too much time spending gambling online, at times to the detriment and neglect of other important matters.

[klidex]

There are still online business who didn't excel that much because their business are not that famous enough or they don't have a good service. Then there are new comers who boomed. I don't think moving online is costly especially when the online business became a hit because there are lots of cheap website offers are then coming out. The good and bad effect of the pandemic, are not only applicable to the business owners but also to the customers as well. Many lost their jobs while some got lucky to have a new career online. Online gambling provides some comfort but at the same time it can make the person to get addicted easily.

The reason why some casino businesses didn't gain significant success is probably because of lack of promotion, a casino business is about 70% dependent on promotions, and the remaining 30% goes into service, games, offers, and all other things. This means that a casino can never get successful if they don't have proper promotions running all around the internet and they need a team of experts for that to happen.

And it actually isn't that cheap to move from a land-based to an online platform because the development costs are skyrocketing these days and to have a good platform with proper marketing and everything, one will need to spend quite a lot of money, it will cost more if they go for developing own games.

Actually what you say is very true because this promotion is what casinos use to compete in the gambling industry with other casinos to attract customer attention to stay comfortable and increase the number of customers to be successful with greater revenue.
Without promotions, especially for new casinos, it will be difficult to become successful because casinos that are bigger and pre-existing have many promotional facilities that make customers feel at home, so to compete in the business industry, they must have promotions that are really attractive.

[o48o]

-cut-
According to the articles shared, sports betting will have the highest market gain in the next few years.
What do you think?

Unless there are going to be some new intrusive regulations that disrupt the industry, i can see it only growing although i don't have a clue when it will reach a peak. Big casinos are more trustworthy then ever and people are confortable storing fairly big amounts of money in there. A decade ago people were already using pokersites as banks, there was even a simpsons episode about it. And i totally get it why people use crypto exchanges and casinos as banks. It's cheaper and you have more direct access to your money

[danherbias07]

The covid-19 pandemic period was a real booster to the increment in numbers  of people using the online gambling casinos with the restrictions of movement barring people from attending physical gambling shops the online gambling became an alternative to which after the end of the pandemic the convenience and privacy of online casinos made many of the gamblers to see no need of continually using the physical casino shops.

The ugly side of online casinos Is how unnoticeable the convenience and comfort of it can lead to addictive tendencies and too much time spending gambling online, at times to the detriment and neglect of other important matters.

Yes, I will have to agree with that.
With people being locked down in their homes their only stress reliever is looking for something entertaining on the internet and a part of it is the gambling industry.
Just imagine how many hours have we wasted just sitting at home doing nothing because of that pandemic and we cannot even do anything about it. I bet many people now became gamblers because of that phenomenon, in fact, I have one friend that is already addicted to online slots because of it. I cannot even talk to him when he and my other friends visited my home to have a Saturday night drinking session. He just kept on playing his game on his phone and worst he bought $10 worth of online money to me just to continue his gambling activity. That's the effect on one person due to the pandemic, and I think there are worst stories that happened during that time and are still having a lot of trouble now on how they can quit it.

[makishart]

The covid-19 pandemic period was a real booster to the increment in numbers  of people using the online gambling casinos with the restrictions of movement barring people from attending physical gambling shops the online gambling became an alternative to which after the end of the pandemic the convenience and privacy of online casinos made many of the gamblers to see no need of continually using the physical casino shops.

In addition, there's no limitation in accessing online gambling platform these days. People just need to have handheld and internet. They can access the gambling site whenever they want. The covid's impact is already gone. It's now the time for people to be actively gambling their money. Covid has made many changes in the gambling environtment. Online gambling has become the most popular thing right now. People are showing less interest to do that offline.

The ugly side of online casinos Is how unnoticeable the convenience and comfort of it can lead to addictive tendencies and too much time spending gambling online, at times to the detriment and neglect of other important matters.

The gambling providers have an opposite opinion about that. The addicted gamblers will always give em money. Any party has different perspective.

[Strongkored]

The covid-19 pandemic period was a real booster to the increment in numbers  of people using the online gambling casinos with the restrictions of movement barring people from attending physical gambling shops the online gambling became an alternative to which after the end of the pandemic the convenience and privacy of online casinos made many of the gamblers to see no need of continually using the physical casino shops.

The ugly side of online casinos Is how unnoticeable the convenience and comfort of it can lead to addictive tendencies and too much time spending gambling online, at times to the detriment and neglect of other important matters.

COVID-9 is indeed the biggest trigger so that online gambling is developing so fast, and what is also one of the triggers is because the world is currently turning digital, everything is done via the internet, as long as you have an internet connection, people will be able to carry out activities. And what's most fun is that it can be done anywhere and anytime, unlike land-based casinos where players have to go to the casino, and what's also no less fun is that we play it in secret without the closest people knowing.