Any brands that you expected to see in the Top 10 but didn’t? Surprising to see that TikTok/Douyin is now becoming the most valuable social media brand in the world. I guess people really love watching lip-syncing celebrities.
The top 5 could be easily expected. As for Tiktok, I'm not really surprised if it has a great success that it gets to the top 10 and it's actually more than just lip-synching celebrities. Not everyone enjoys that kind of short videos, but Tiktok do have an algorithm that let's you enjoy the videos you've viewed the most or caught your interest in, just like any other social media platform that offers shorts videos. It became big with more than a billion users just like the mainstream social media platform, and they have integrated a unique features like Tiktok shops, series, and other features that let's the users earn more in engaging more with the platform. So, I'm not really surprised at all.