Stake pays Drake $100m a year for endorsements, Everton £10m for shirt sponsorships, and was keen in securing a £40m per shirt deal with Chelsea a few months ago until the deal fell through. Why would a casino with a profit of less than $100m, according to your calculations, be able to carry out such a massive commitment? Not to mention the Adesenya and Aguero deals. Something isn't right
One doesn't exclude the other.
Even large companies usually spend more on advertising than they have profit, and this goes to the extreme when your whole business is dependent on bringing and keeping players. Just for fun, if we compare with Procter & Gamble which doesn't have to fight that seriously to keep people from using their shampoo, right? , lol, we're looking at 8 billion in advertising at an annual revenue of 80 billion, probably taking somewhere at 20% as most digital brands do that would make a 400 million budget realistic.
Maybe Stake would be doing better but you do realize that if Stake would be making more money than the rest it would mean people would be earning less and lose more which wouldn't really make it as attractive as it is now, right?
Isn't the profit part the part they want to keep as low as possible for tax reasons, even when the revenue is very high? Only 2% of the revenue as profit is a lot less than I would have expected.
Profit before tax, this is where the accounting tricks begin, as you can't really fake the previous numbers when your whole business is online and in Betfair's case you only take digital centralized payments, with crypto you can shuffle a bit but with a card and wire transfers is just a no go. The margin is nearly the same for everyone bet365 is at 60million in profits at 3.5 billion in revenue.