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Author Topic: How Crypto casino market themselves?  (Read 2955 times)
JustineCollins09 (OP)
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January 16, 2024, 12:28:20 PM
 #1

I am curious to know who are their targeted audience and at what age group. In general gambling people target countries like thailand more but probably this is not the case with crypto. Do they target nerds or total dumbs? How efficient they are between their marketing tactics?
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January 16, 2024, 12:58:02 PM
 #2

Like for example in the forum, we've got a lot of casinos advertising through here because first, this is a Bitcoin forum that tends to be also the most known crypto community whereas varous types of people can be found here.

So, that's it. Where everyone meets with the same interest with Bitcoin and also gambling. Another one is being done by most the platforms themselves where they're availing to market.

They've got their own metrics based on the range or what the advertisers(casinos) need for them to reach their target audience.

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January 16, 2024, 01:30:31 PM
 #3

I have seen websites spamming google with strong links and all. Is spamming the only way? any example of successfully running crypto gambling site to do research on?
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January 16, 2024, 03:17:03 PM
 #4

I am curious to know who are their targeted audience and at what age group.
Researches should be conducted in order to let us know with accuracy the target audience and age range of gambling crypto casino's public target.

In general gambling people target countries like thailand more but probably this is not the case with crypto. Do they target nerds or total dumbs? How efficient they are between their marketing tactics?
Maybe that is just a personal impression you have, because you are from Thailand? Gambling is present in every corners of the world and there abundant propagandas regards this practice promoted in most countries. There are many other asian countries where it seems the gambling industry is really focused in and growing popular each new day, such as Indonesia, Philippines, India...

We can speculate about what public the industry is interested in. Since online crypto gambling is directly related to technology, we can suppose the target public are the youngster generations, especially the youngs who work on informatics field, as they are prone to understand and become crypto adopters, and those who are already employeed, what means they have a fixed source of income to maintain their gambling routines. Therefore it's a more profitable public for the casinos to focus their marketing on.

So far, the marketing tactics have been immensely rewarding, as we can see the industry in constant development and growth.

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January 16, 2024, 03:45:20 PM
 #5

They market themselves through adverts in a crypto community and also in football clubs. If you are watching football, you will see it that most of the stadiums have gambling ads on their walls, and because they know that majority of football fans loves to watch their club matches and from there, they will see the ads on the field.

Also half of the football fans are gamblers and it is easy for them to try the casino that they see their ads on the field. Like I have seen the ads of Rollbit and Stake in recent matches.

Their customer target is the young generation from 18yrs-35yrs of age as this are the ones that are more open to cryptocurrency more, and they are the ones that gambles more than from 36yrs and above. I am saying this from my own observation, I might be wrong based on the statics.

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January 16, 2024, 04:54:26 PM
 #6

Before a casino could sets for marketing it all depends on their major target what people mostly like in a casino let say since the world of gambling is incorporated cryptocurrency payment methods they would locate for site with a higher traffic just as bitcointalk forum is presently. Its a major place to run a marketing campaign for casino then they will also target the country that gambles most and set and office then do some forms of ambassadorial program to attract people over there to start using their gambling site.
Their major target is country that gambles most before the sub countries with less population with time the spread across, then secondly they mostly runs google ads with targeted countries ones you open google or any media platform you must surely have them over those sites.

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January 16, 2024, 05:19:48 PM
 #7

Casinos have their audience and those are reached on sites that are crypto friendly. Age is not just the target because we all know that majority of people who visit the internet are young people and they alongside potential fund raiser. So it is natural that casinos will throw their weight on crypto friendly sites especially bitcoin community and that is why this platform is the biggest of the bitcoin community. We have few social media that they also advertise their website like X but majorly they rely on crypto friendly sites.

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January 16, 2024, 05:23:48 PM
 #8

I am not a researcher on to this and I have never had such tax of thought before but I can only say that crytop casino just like Bitcoin is not biased neither does it portrays an ability focus its potentials towards a particular set of place nor sector.
The transparent of these institutional transparent endivoirs in their services is bought to be a wide range spreaded while to willingly and to whom it may concern embraces the system.
Hence I would have think they na neutrally on target but until there could be an attractive numbers of audiences who are into the system and then they could tend to target such zones with an intense of flexible offers to advance to  a more attractions while on their tracks to achieve their goals of profitablity

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January 16, 2024, 05:32:16 PM
 #9

If it's a crypto casino then they are targeting marketing from a large crypto community for example this forum has a lot of audience towards crypto casinos even when the casino first came here some were already big until now they are a recognized crypto casino.

Their audience is almost all countries because this is an online casino, but in the rules they have some countries that are prohibited from playing in their own casinos it has become a general rule of most casinos.

I have seen websites spamming google with strong links and all. Is spamming the only way? any example of successfully running crypto gambling site to do research on?
That's not enough, but usually casinos always want to reach more widely so they submit the casino site name to Google when the audience searches for crypto casinos on Google.
I don't know what you mean about research? But there is no research on that so far.

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January 16, 2024, 05:47:29 PM
 #10

I am curious to know who are their targeted audience and at what age group. In general gambling people target countries like thailand more but probably this is not the case with crypto. Do they target nerds or total dumbs? How efficient they are between their marketing tactics?

It's crucial to use tact when discussing marketing and target markets and to refrain from derogatory language such as "nerds" or "total dumbs." Individuals participate in different activities, such as online gambling, for a variety of reasons, depending on their interests and backgrounds. Aiming to appeal to a broad audience, online casinos, including those that take cryptocurrency, usually use marketing strategies. They might concentrate on people curious about technology, cryptocurrencies, and entertainment or looking for an easy-to-access leisure activity. Classifying prospective casino players as "nerds" or "total dumbs" based on their choices or interests is neither accurate nor courteous.

The effectiveness of marketing strategies is contingent upon multiple elements, such as the clarity of messaging, the allure of promotional incentives, the platform's user interface, and the overall gaming encounter. Casinos frequently spend money on affiliate marketing, promotions, and targeted advertising to draw in and keep players. Depending on how well the platform understands its audience and how competitive the online gambling market is, these strategies may or may not be effective. Marketing strategies used by online casinos aim to draw in customers with a wide range of interests. Nonetheless, given the diversity of the gaming community, it's critical to encourage civil and welcoming conversations about these subjects.
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January 16, 2024, 05:51:07 PM
 #11

I am curious to know who are their targeted audience and at what age group. In general gambling people target countries like thailand more but probably this is not the case with crypto. Do they target nerds or total dumbs? How efficient they are between their marketing tactics?


Who else but crypto users as they are also the ones who can gamble with their BTC. Since the crypto casinos are targeting particular communities, I think they are pretty much efficient. They wouldn't keep their marketing up and running for a long time if it doesn;t work.

Although there are some crypto casinos I found in hackforums and webmaster forums already, it may be displaced marketing but then it still makes sense because online users especially those working online are already using stablecoin in their payments.

I found a Bitcoin casino in the sports forum by the way. They are the adventurous ones.

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January 16, 2024, 06:34:36 PM
 #12

I am curious to know who are their targeted audience and at what age group.
Researches should be conducted in order to let us know with accuracy the target audience and age range of gambling crypto casino's public target.
It's quite simple to know how the online casino's and sports betting sites target their audience using this forum for an example, we have a community here in the forum that's here for a common purpose bitcoin/cryptocurrency which explicitly says it all that any casino or gambling sites that makes use of crypto for it's deposit would target a crypto community like the bitcoin talk for audience.

Another element is that of on land based casinos and sport betting companies their agents mostly target densely locations occupied by low income earners and poor people as it is believe that poor people take gambling as a possible means of escaping poverty as they may get lucky to have a big win that can change their life. And this mentality keep attracting them to gamble without season which indirectly puts the gambling companies in constant  profit. Etc.

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January 16, 2024, 06:41:56 PM
 #13

I am curious to know who are their targeted audience and at what age group. In general gambling people target countries like thailand more but probably this is not the case with crypto. Do they target nerds or total dumbs? How efficient they are between their marketing tactics?


The best is when they target worldwide marketing and get as many people to join them.They target based on 15-45 age in my opinion as this is the most active age of people gambling especially with crypto nowadays,some casinos target countries where gamblers are in mass there,kinda like IDR (Indonesian) as they make promotion there as no matter that is a majority of Muslims country there are quite a lot of gamblers there,this is just an example of how casinos target their audience.Of course they know where most of people who are quite tech savvy and also target those platforms.The best strategy is to hit a worldwide audience,kinda like Stake which will come with their own F1 team,called Team Stake F1 now in Formula1,ex Alfa Romeo is now team Stake F1.

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January 16, 2024, 07:18:25 PM
 #14

i have not seen a nerd gambling, to be honest. but i would probably a watching the nerds if they start gambling, i would be asking what mathematical formula they figured to win.

i'm sure the crypto casinos are marketing to target Bitcoin users that's why they are here in the forum. or if they are targeting a certain country, i think India would be the first since they are the ones with a huge population of crypto users, and Nigeria too.

if i wanna market a crypto casino. i would be targeting the boxing fans on facebook, they are the wildest when their favorite boxers go inside the ring.









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January 16, 2024, 07:40:50 PM
 #15

I have seen websites spamming google with strong links and all. Is spamming the only way? any example of successfully running crypto gambling site to do research on?
Most crypto casinos that advertise only on Google and social media and don't have any active advertisements with places where you can report any form of bad experience are always most likely to be scams. This is the reason why I don't trust anything that comes from Google and social media ads unless I have seen it in other places already.
 
If you are talking about crypto casinos that have been able to make it a success with their advertisements, I will recommend you check out a few of the casinos that are advertising in this forum, including how long they have been here, the success they have achieved within the time frame since they started their business, their marketing in this forum, and the ones they conduct outside of this place too.

R


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January 16, 2024, 08:09:55 PM
 #16

I am curious to know who are their targeted audience and at what age group. In general gambling people target countries like thailand more but probably this is not the case with crypto. Do they target nerds or total dumbs? How efficient they are between their marketing tactics?


How does any company market themselves? Gambling companies are usually allowed to market towards anyone that is known to be over the age of 18 in many countries, or 21 in places like the United States. Besides that, they don't have all that many restrictions, you can even see them as a main sponsor of many football clubs in the biggest league in the world. They have more freedom to advertise than say tobacco or alcohol companies. In practice, they'll be searching for any sort of advertising locations and try to track conversions, but will even advertise subtly with online streamers or influencers. Anywhere advertisers flock towards and find conversions will be popular locations - they can even advertise them on Google and will be paying quite steep prices for ad spots.

R


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January 16, 2024, 08:17:15 PM
Last edit: January 19, 2024, 09:51:54 PM by Sandra_hakeem
 #17

I am curious to know who are their targeted audience and at what age group. In general gambling people target countries like thailand more but probably this is not the case with crypto. Do they target nerds or total dumbs? How efficient they are between their marketing tactics?
it doesn't have to be a special marketing strategy - people love to try out new things and they'll definitely wanna try to wager on crypto games, no matter what it takes...

it gives a different platform for improvisation and prunes crypto enthusiasts into finding comfort in wagering on such platforms... I've seen cases that peeps get registered for just being allowed to fund Thier crypto wallets on casinos - that could also be a money laundering route.
People get registered on sites for different motives too... You also need to understand that the continuous registration and clicks goes a long way in promoting them too.

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January 16, 2024, 09:13:47 PM
 #18

It is no rocket science, I think.
Casinos which focu in offering crypto currency services are more inclined to target people who are obviously into Bitcoin and alternative currencies, so if I had to guess, I would say they focus on people between 21-35 year old, male and in countries where there are more likely to have enough spare time to wager money.
If in the country they are advertising in, that group of people, within that same range are mostly unmarried and still able to make money off a regular job, then it would be even better for the casinos.

In general, Bitcoin casinos do not seem to care much on focusing their advertisement outside of the internet, because they are aware the competence with brick and mortar casinos can be big, and also because anyone who is into Bitcoin and alternative coins are usually quite savvy with the management of internet and social media as a whole.

The world of advertisement is more complex than we all believe, though, but I believe those are part of a sample of the basic things the casinos keep in mind.

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January 16, 2024, 10:03:38 PM
 #19

I have seen websites spamming google with strong links and all. Is spamming the only way?
I am not expert on this but what I think you mean is about SEO and that's pretty normal for most of the businesses. Well, as for a casino that markets out and trying to fetch all the gamblers in the world, they have to do the necessary marketing to filter everyone that will see their ads or links.

any example of successfully running crypto gambling site to do research on?
You're already on the right section to see most of them and you can check each of the announcement thread here as many of the casinos here can be said successful or have a lot of gamblers.

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January 16, 2024, 10:16:53 PM
 #20

Casinos have their audience and those are reached on sites that are crypto friendly. Age is not just the target because we all know that majority of people who visit the internet are young people and they alongside potential fund raiser. So it is natural that casinos will throw their weight on crypto friendly sites especially bitcoin community and that is why this platform is the biggest of the bitcoin community. We have few social media that they also advertise their website like X but majorly they rely on crypto friendly sites.
Despite the fact that the gambling market is filled with young people and the age limit have not been really been fully implemented in some cases and the act of numerous under age gambling Which have lead to all t of crisis in the gambling space with high rate of negative outcomes which have been the most afflicted set of people in the gambling market, because most of the recent cases of addictions have been under age gamblers who have not attained the proper age to gamble or being able to manage what comes along with gambling at some point.

So if casinos will continue to target the young people, it will still results into alot of negative outcome in the future, unlike if they target on the older forks who have already retired age, because of the effects of gambling on younger people.
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