Since they first announced to accept Bitcoin at their stores, this is the first time that Steak 'n Shake has made a Bitcoin purchase for their Bitcoin strategic reserve. It's not a massive amount, like what other companies are doing, but considering that this is their first act of making a purchase, it means that they have begun to commit to building their strategic Bitcoin reserves-- not just by going through all the Bitcoin sales on their store.
This is a very smart move for Steak 'n Shake because not only are they gradually building up their strategic Bitcoin reserves, but at the same time they are benefiting from the adoption of Bitcoin in their stores with the company growing so well since they accepted Bitcoin.
This is really a huge step forward for them because in May 2025, this American restaurant accepted Bitcoin payments and then I made a topic that
Steak n Shake accepted Bitcoin strategic reserve, that was on October 31st and it is noteworthy that all their sales are automatically added to the reserve and it is seen that the sales of this company have increased dramatically.
So looking at their progress, it is evident that in a very short period of time, just eight months, they have taken the most significant step in accepting Bitcoin and the company announced yesterday that this American burger company has added 10 million dollars to increase their strategic Bitcoin reserve and we can see that this company has created a self-sufficient system.
