It’s a marketing gimmick, used especially by crypto projects, who hire an “intern” to run their social media accounts and other communication channels and they always post really edgy content to get people’s attention. See this example from the Litecoin social media account
https://x.com/litecoin/status/1958139454964543564The whole tone of the email indicates that it’s meant to be humor, but I can see how the joke may have fallen flat if you weren’t familiar with the trend. Humor doesn’t transcend cultural differences very well sometimes.