To: signature campaign managers

[OgNasty]

I think large companies aren't viewing signature campaigns as profitable ventures.  I believe they aren't as concerned with how much money a particular advertiser brings in from bitcointalk as they are in just keeping their name out in the discussion.  Most people don't click affiliate links and would just type in stake.com for example, so trying to measure an individual's profitability by referrals might not be something they care about.  They want to keep growing, and having their ads all over the place brings recognition.  In the early stages of any industry, brand recognition is important.  Go study why Visa and Mastercard target college campuses.  A huge majority of people choose a service provider one time and then swear it is the best for the rest of their lives.

Mastercard was my first credit card.  I still prefer it today.  AT&T was my first cell phone provider, I still use them today.  Signature campaigns are meant to instill that brand recognition and opinion in new players.  They're playing the long game.  You can't evaluate a chess board if you are only familiar with checkers.

[LoyceV]

I don't know about you, but when I find an inordinate amount of shitposts coming from a particular campaign, I make a mental note to avoid patronizing their product.

Does that really work though? You know the saying: "there is no bad publicity"? I'm pretty sure even the most annoying commercials stick to people's minds, and they'll end up buying it anyway.

New idea: I'm considering to use Share your best posts/threads with Fillippone to be merit assessed as a starting point to Ignore users Anyone who posts links that aren't worth Merit isn't worth seeing anymore.

[goldkingcoiner]

Talking of marketing statistics, do we have a way to see the live statistics of most merited/replied topics/posts/users within a certain time span?
The forum statistics are outdated.

I feel like that would be a much better marketing resource than any third party tool which is meant to micro-analyse the signature wearers.

[nutildah]

Does that really work though? You know the saying: "there is no bad publicity"? I'm pretty sure even the most annoying commercials stick to people's minds, and they'll end up buying it anyway.

I try to do the same thing with real life products as well; I know it doesn't really accomplish anything but it gives me some kind of personal satisfaction. You're lucky you don't live in the US where people are bombarded by highly-polished drug commercials 24/7. As an American, there's a diligence involved with keeping your guard up against ads if you want to maintain any semblance of independent thought, lol.

New idea: I'm considering to use Share your best posts/threads with Fillippone to be merit assessed as a starting point to Ignore users Anyone who posts links that aren't worth Merit isn't worth seeing anymore.

"but these are my best posts and thats why i put them in this thread!"

Actually, I see your point.

[fillippone]

New idea: I'm considering to use Share your best posts/threads with Fillippone to be merit assessed as a starting point to Ignore users Anyone who posts links that aren't worth Merit isn't worth seeing anymore.

In one way or another, this thread will be beneficial to different classes of forum users!
Mission accomplished!

[AakZaki]

-snip-

It would also be useful for the managers, to check which Bitcointalk users are the most "clickable." Wouldn't you be interested in a tool that that can monitor the results of your campaigns and return useful information to the service providers?

I'm sure many advertisers are thinking the same thing.
Measuring signature campaigns on Bitcointalk is indeed like guessing. Without a tracking link or affiliate code, it's hard to know how many clicks you've generated or who signed up because you're looking at your signature.

From my observation, Bitcointalk was not a platform designed for ads with strict tracking from the beginning. Its community culture also values privacy and organic content more. That's why campaign managers usually pay more attention to things like:

• Quality of participant posts
• Consistency of activity
• Account reputation on forums
• Boards to which they often contribute

The idea of creating a monitoring tool is exciting. But in practice it will most likely only provide a rough picture, not completely accurate data.
Ultimately I think the Signature Campaign on Bitcointalk is more appropriately seen as an investment in building brand awareness and long-term trust. The results may not immediately look like paid ads on other platforms, but the impact on the project's reputation can be significant.

[KingsDen]

New idea: I'm considering to use Share your best posts/threads with Fillippone to be merit assessed as a starting point to Ignore users Anyone who posts links that aren't worth Merit isn't worth seeing anymore.

In one way or another, this thread will be beneficial to different classes of forum users!
Mission accomplished!

It therefore means that if anyone posts good and quality posts, they will also receive some merits from you. It is just fine like that, but I doubt you will have the time to go through all the applications.

[Amphenomenon]

Talking of marketing statistics, do we have a way to see the live statistics of most merited/replied topics/posts/users within a certain time span?
The forum statistics are outdated.

I feel like that would be a much better marketing resource than any third party tool which is meant to micro-analyse the signature wearers.

I think some of these features still exist but I'm sure they exist in:
https://public.tableau.com/app/profile/ddmrddmr/viz/BitcointalkMeritDashboard/PersonalSummary and https://bitlist.co/search

Does that really work though? You know the saying: "there is no bad publicity"? I'm pretty sure even the most annoying commercials stick to people's minds, and they'll end up buying it anyway.

I try to do the same thing with real life products as well; I know it doesn't really accomplish anything but it gives me some kind of personal satisfaction. You're lucky you don't live in the US where people are bombarded by highly-polished drug commercials 24/7. As an American, there's a diligence involved with keeping your guard up against ads if you want to maintain any semblance of independent thought, lol.

Seeing ads/promotions of a platform and products has a way of influencing individuals decision except in scenario where trust and reputation is broken or unknown and that's the importance of branding many of these platforms or services get through the campaigns run at BTT.

I think large companies aren't viewing signature campaigns as profitable ventures.  I believe they aren't as concerned with how much money a particular advertiser brings in from bitcointalk as they are in just keeping their name out in the discussion. Most people don't click affiliate links and would just type in stake.com for example, so trying to measure an individual's profitability by referrals might not be something they care about.  They want to keep growing, and having their ads all over the place brings recognition.  In the early stages of any industry, brand recognition is important.

To be honest, the rate of me going to my browser to search for a brand I saw here is higher than the number of times I actually clicked a signature campaign link.

Also, we don't need to forget that when recommending others to this brand(s) we often are not sharing them a sig campaign link but rather sharing the brand name. Many just want trust rather than just trying to test something just because we saw it online. This is why those in the forum with more inluence and reputation will get more users for a brand since it is easier to trust the brand they promote.

[Lucius]

I try to do the same thing with real life products as well; I know it doesn't really accomplish anything but it gives me some kind of personal satisfaction. You're lucky you don't live in the US where people are bombarded by highly-polished drug commercials 24/7. As an American, there's a diligence involved with keeping your guard up against ads if you want to maintain any semblance of independent thought, lol.
~snip~

I can't say if it's the same in all EU member states, but in the last couple of years the number of such advertisements has increased at least x10 on my national TV programs. However, it should be acknowledged that it is not just about drugs, but also, in large part, dietary supplements that are literally promoted as drugs.

Personally, I watch very little TV programs, I mostly watch content from streaming platforms. As for US programs and advertisements, I have almost all possible programs from the US and I know what you are talking about - it is, after all, another level of advertising.