Rememeber this? Ban on betting companies from appearing on front of jerseys.

[Bright0515]

Banning all football clubs from putting the names of betting companies on the front of their jerseys is really a nice method to stop underage kids from online gambling, but let's tell ourselves the truth, this alone will not help because underage kids also make use of the Internet, and on the Internet, there are a lot of ads promoting online casinos. There are many smart kids out there; if they didn't see a casino name on a club jersey, they will likely see it elsewhere.
One question I would love to ask is whether a casino can continue to sponsor a football club, or are they also banned from sponsoring a club?

[Dogedegen]

The agreement that clubs had in 2023 to stop the display of names of betting companies' logos at the front of their matchday shirts will take effect from the new season. Names and logos of betting companies can fit into any other place in the shirt, not just the front.

https://www.premierleague.com/en/news/3147426?

The major reason for this development is to help control and reduce exposure of the underage to gambling advertisements through football games.

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

This change is positive but it can only be considered a symbolic step, like how they banned plastic straws in some countries a few years ago. That change did not have any impact at the plastic at all, it was more a symbolic change but sadly it is not communicated this way. They try to make the little things they do seem like grand moves to promote it to the public. In this case they are just saying that the most valuable advertising space can't be used anymore. Yeah this does reduce some of the exposure, but when gambling companies are able to display their names and logos on everything else then it brings up the question of how useful this is. A young person that watches these games will not really care where the logos are, they are still going to see them and be exposed to the gambling companies many times. This kind of advertising works because of repeated exposure, it is not just about the best placement. So we can conclude that this will have minimal impact on the children, in the end they still appeased the gambling companies more than they wanted to protect the children. Money rules sports sadly.

[Charles-Tim]

I agree that underaged children should be prevented from gambling or anything that could encourage for them to be exposed to gambling platforms through advertisement, but one thing we should also consider is that, even when they are streaming to watch this matches we see some player promote brands on, there are more other advertisements that are going on aside this, have you taken your time to consider the half-time break and what they advertise during this period, what about from the spectators, I don't think most of the children even have time enough to watch this matches as they took it in this direction of restricting them from gambling advertisements.

I think the gambling sites are even requiring KYC to register before you can be able to gamble on the gambling sites. I mean the ones that are advertising with the premier league football clubs, With how gambling has been in the world we are today, children are exposed to gambling in one way or the other. The best should be from the parent to guild them as they are growing up. I do not know how social media and platforms like YouTube are in England, but here in my country, no one watching them will not be exposed to gambling sites. There are teenagers that are visiting the gambling sites.

[uneng]

This ban isn't going to happen, because gambling platforms' logos will be still promoted through TV ads and around the field by banners. Therefore, teams will claim it's unfair to ban only them from the party. There is huge money going into the pockets of gambling promoters and everyone wants to make sure they guarantee their slice of the cake. If teams are forbade from getting it, they won't accept the terms imposed, and will most likely act to prevent them from becoming reality.

[Miles2006]

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

This is not a big deal, I believe companies will still like to sponsor not minding the rule of a branded logo around any area of the jersey. Honestly 50% of football watchers don’t pay attention to these logo, personally these logo can be seen once from any angle and then our main focus goes back to the match so clearly it doesn’t matter where the logo is place front, back or side. Although many get carried away and it’s all wrong when targeted audience don’t view instead an advertisement for underage.
If this rule is implemented for the sake of underage then it’s absolutely understandable maybe as time goes they might cancel branded logos if there’s no progress.

[BALIK]

It exposure will be same with front display, so instead partial ban of logo display, it shou6be total ban at least to make the desired impact.

You say that if you are in the back, the exposure will be same. I can't fully agree here. Front always get primary focus in the camera angle. So, back logo is often seen when the player turns or in celebration, but the continuous visibility is not like front.

NGL, calling this partial ban the same as total ban is too much. yes, total ban would be of more help to children,but clubs need revenue too. I would like to see sleeve and pitchside become less visible but removing front is a step in right direction.

[Ashawowo(OS)]

I think the gambling sites are even requiring KYC to register before you can be able to gamble on the gambling sites. I mean the ones that are advertising with the premier league football clubs,

KYC requiring documents can easily be bypassed since those underage ones can easily steal their parents and elderly one's documents to satisfy the KYC process and continue gambling. KYC is not a valid check nowadays, even apps that require face verification have been bypassed with the use of AI and face swap apps.

The best approach to curtailing this havoc remains parental controls which can be implemented in the mails in their devices or even block them from getting to those apps through their browser or home network.

[Charles-Tim]

KYC requiring documents can easily be bypassed since those underage ones can easily steal their parents and elderly one's documents to satisfy the KYC process and continue gambling. KYC is not a valid check nowadays, even apps that require face verification have been bypassed with the use of AI and face swap apps.

Are you sure about this? Or you means identity documents? We have seen and even posted on some threads on this forum that fake identity document was used to pass KYC verification on a centralized exchange, but later there is facial verification just to make sure the person do not do something malicious. I doubt if AI can be able to do that. AI is an app or software that works while using it, but the camera of your device open directly when you are on the gambling site for facial verification and not through any app or software.

[Dogedegen]

I think the gambling sites are even requiring KYC to register before you can be able to gamble on the gambling sites. I mean the ones that are advertising with the premier league football clubs, With how gambling has been in the world we are today, children are exposed to gambling in one way or the other. The best should be from the parent to guild them as they are growing up. I do not know how social media and platforms like YouTube are in England, but here in my country, no one watching them will not be exposed to gambling sites. There are teenagers that are visiting the gambling sites.

This is not related to the topic at all because it does nothing to prevent the kids from being turned into future addicted, we know from psychology research that this does nothing to save the kids. You are confusing cause and effect and introducing things that don't matter to the bigger issue. In the case of gambling and kids, it does not matter at all if they are able to gamble when they are young or not. When they are watching games that have gambling companies as sponsors, they are being repeatedly exposed to the brands and their brain is building the connection that sports and gambling go together. And since they usually feel good and entertained from sports this builds a connection that gambling does this too, when it is not going to be true for most people. So even if they do not have access to gambling in some cases when they are young, many of them will gamble when they become adult only because of this repeat exposure when growing up.

KYC requiring documents can easily be bypassed since those underage ones can easily steal their parents and elderly one's documents to satisfy the KYC process and continue gambling. KYC is not a valid check nowadays, even apps that require face verification have been bypassed with the use of AI and face swap apps.

Are you sure about this? Or you means identity documents? We have seen and even posted on some threads on this forum that fake identity document was used to pass KYC verification on a centralized exchange, but later there is facial verification just to make sure the person do not do something malicious. I doubt if AI can be able to do that. AI is an app or software that works while using it, but the camera of your device open directly when you are on the gambling site for facial verification and not through any app or software.

He is wrong about this. KYC that is implemented well includes both live verification and anti AI features. Many advanced identity companies that are used by major platforms like exchanges have many feature detection by which they can check if something is AI. Only when KYC is implemented in very basic mode can it be bypassed as easily as he claims. I don't know how each of the companies that may advertise here has it implemented since I avoid KYC gambling platforms, but maybe someone who has completed KYC recently on Stake or some other platform could tell us.

[Ndabagi01]

The major reason for this development is to help control and reduce exposure of the underage to gambling advertisements through football games.

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

Will they also stop the display on the side TVs in the stadium? During halftime, will they also stop advertising gambling sites during matches? If they can do all this, and without putting those logos on any part of their shirts, then I will say they’ll achieve something significant and would cushion the effect of gambling on underage through that means. There are other ways they can stop this, but it can be stopped, they can only reduce its effect on children and their exposure to it.

[Fiatless]

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

Casinos spend a fortune to put thier names on the front of club jerseys. This means that they are gaining global publicity from this form of promotion. One of my young cousins who is fascinated by football has asked me several times about how the casinos which he sees during football games are used. The front jersey advert is very exposed. Many children are lovers of football; that front jersey advert could influence them. With these restrictions, I guess that underage exposure to gambling will be reduced.

[Ayers]

I don’t know what level of effect what they are doing is going to have in controlling underage gambling; I just believe that before they made that decision, it will be as a result of their differences in findings, which could have led to it.
But I still don’t completely agree to it. What I always say is that if someone doesn't already know about gambling, just seeing the name alone won’t trigger the spirit of gambling in the person; it might in a few people, but not in a large number of people watching the game.

So tell me what is the most effective step for underage protection?

I agree that just seeing the name does not awaken gambling spirit.
You and I understand this issue well because we are adults. But will children understand all this?

I will say that in the case of underage, repeated brand definitely create exposure normalization. I think when children see betting logo on chest of their favorite player then they can think of that brand as trusted.

And we cannot say it only increases popularity for existing user. Of course, these also reach the new generation.

Those set of gamblers take gambling information from peer group and ads on the social media and not necessarily from the jerseys.

I agree that social media and peer influence are big factor. But jersey branding is also free advertising.

[Joeboy]

The front of the jersey is definitely the most noticeable spot by majority of the viewers and spectators, so removing gambling logos and all could reduce the level of visibility...But that alone wouldn't stop the underage from their exposure to this gambling brands.. Majority of us that watch football are familiar with the fact that at times a match cannot be played for the full 90 minutes without you seeing gambling brands get advertised either through TV commercials, ads and other sponsorship deal (this is mostly noticeable by those folks out there who mostly stream live matches from the comfort of their homes
And so this ban will only but reduce exposure to gambling rather than eliminating it completely, and that's coz children are exposed to much more than just what appears on a football shirt.. Reducing children exposure to gambling is more of a collective efforts from both the society, the parent, casino owners also and whatnot..

[Alphakilo]

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

Casinos spend a fortune to put thier names on the front of club jerseys. This means that they are gaining global publicity from this form of promotion. One of my young cousins who is fascinated by football has asked me several times about how the casinos which he sees during football games are used. The front jersey advert is very exposed. Many children are lovers of football; that front jersey advert could influence them. With these restrictions, I guess that underage exposure to gambling will be reduced.

I don't think this has any effect in reducing gambling exposure to underaged, because it is still visible and when fans go to buy these new jerseys from their storefront or where they normally buy the new season jerseys from, the gambling ads are still very much visible.
Why don't they just make the gambling logo smaller, less conspicuous and probably on the shorts instead of the shirts because I believe the T-shirts get more attention and no matter where they place the gambling ads, it's still very much visible.

[eaLiTy]

~
The major reason for this development is to help control and reduce exposure of the underage to gambling advertisements through football games.

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

I do not think this decision to remove logos from the front of the shirt will change anything. You can still see the advertisements around the ground, which are always visible. Everton and West Ham still display their betting partners on their shirt sleeves. I really think this is just a big PR stunt and nothing else, considering they have not banned stadium displays or removed the advertisement from their training kits.

~
I think the gambling sites are even requiring KYC to register before you can be able to gamble on the gambling sites. I mean the ones that are advertising with the premier league football clubs, With how gambling has been in the world we are today, children are exposed to gambling in one way or the other. The best should be from the parent to guild them as they are growing up. I do not know how social media and platforms like YouTube are in England, but here in my country, no one watching them will not be exposed to gambling sites. There are teenagers that are visiting the gambling sites.

Gambling sites like Bet365, Fun88, and 1Win enforce mandatory KYC before gambling because they are fiat-based sites. I am not sure if crypto-based sites enforce KYC right away after registering on their site. Everton FC, Southampton FC, and Leicester City FC are sponsored by crypto-based gambling sites. I gambled on all of these sites in the past without doing mandatory KYC, though I eventually went through the verification process years later, so I am not sure about the current situation.

[Odogwu-Blockchain]

If that's the reason for the removal, what about the animated casino promotion that happens on the billboard when matches are ON, are those one not capable of influencing the underage? The ones that happens during the half time show before second half, those can't affect the underage too?

The reason behind this implementation is slim and not strong enough.

[Floxynice]

The agreement that clubs had in 2023 to stop the display of names of betting companies' logos at the front of their matchday shirts will take effect from the new season. Names and logos of betting companies can fit into any other place in the shirt, not just the front.

https://www.premierleague.com/en/news/3147426?

The major reason for this development is to help control and reduce exposure of the underage to gambling advertisements through football games.

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

As they try to reduce the visibility of gambling sites or companies to underage children, it shouldn't end with players' jerseys. They should also make sure that gambling companies are not displayed boldly on the pitch-side advertising boards when tournaments are ongoing. Those casinos and gambling companies advertised on the digital advertising boards are very visible, even more than the jerseys. I am wondering why they are paying attention to the jerseys alone. If they are truly serious about protecting underage children, then they should make sure that they stop all forms of promotion during matches. If they cannot stop all of them, then all the highly visible ones should be stopped. I understand that money is at stake here, so they will not stop gambling promotions.

[Cantsay]

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

Since the article stated that this move was to reduce gambling advertisement, then it would be able to achieve that goal, but if the reason they are cutting off the gambling platform logo from the shirts to reduce gambling addiction, then that goal is not going to be achieved, there are just too many platforms that are available for these people to advertise their stuff and still get thousands of people to use it.

[promise444c5]

That’s premier league clubs  though.. not sure if other  leagues are also taking actions regarding it.There’s  high chance they also adapt it anytime soon.

In my Opinion , it’s not that effective but it works to some extent  depending on on where clubs chooses next to print it on: The media are actually the one incharge of this aspect .. there’s really no way they won’t capture it because Caneras are not only focus on front view alone.

[DPHOR]

The agreement that clubs had in 2023 to stop the display of names of betting companies' logos at the front of their matchday shirts will take effect from the new season. Names and logos of betting companies can fit into any other place in the shirt, not just the front.

https://www.premierleague.com/en/news/3147426?

The major reason for this development is to help control and reduce exposure of the underage to gambling advertisements through football games.

In your opinion, how effective do you think this move will be to achieve the aim it is for since names and logos of gambling companies will still be branded visibly at other areas of the matchday shirts?

This is just like medicine after death.. the exposure of gambling and the adverts they does is above even displaying their names or jersey they are wearing. Also even without them reduce the exposure of those gambling sites they also flooded on social handles such as Facebook, twitter which is now x can still put open for underage gambling to see them since they also have access to social media and to their computers there are higher chances that their exposure is directly increasing.