why aren't we flooded with new competitors until now?
With prediction markets, you need volume!
Perhaps this is indeed a major factor. But is it not understandable, even expected, for a new brand to start with a low volume? Is it therefore a hindrance so that they won't start at all?
When crypto exchanges became a thing several years ago, with a few brands standing out comparable to Polymarket and Kalshi in the prediction market, countless of new exchanges were coming out from everywhere. Volume was also an issue.
Also, volume may vary from one event to another. Even in Polymarket and Kalshi, there are contracts with low volume and zero activity.
Although I noticed that prediction market is now integrated into existing platforms, exchanges mainly, there seems to be too few that came out as entirely new prediction market platforms.
Also, prediction markets are manipulated.
That's quite a generalization. There may be specific markets or event contracts that are susceptible to manipulation, especially with conflict of interest or insider information, but surely they don't define the entire prediction market. Otherwise, this industry wouldn't have grown this big.
Honestly, it would be very surprising to see either Polymarket or Kalshi opening an official ANN here on the gambling section of the forum and also starting some advertising campaign here.
Because of the billions of dollars in volume they are currently moving, they are already in a different league, they advertise themselves in events like Superbowl in the United States. For them, advertising here would be the equivalent like a downgrade or going backwards.
I'm not expecting this either. That would be unnecessary, but it's not necessarily downgrading or going backwards. The brand you're promoting right now advertised here despite already having advertised in English Premier League, UFC, Formula 1, and others.