[XC][XCurrency] Decentralised Trustless Privacy Platform / Encrypted XChat / Pos

[bitcad4u]

Have some patience and let the branding team work their magic. Did we not as a community vote for the logo? Didn't ATC reach out to us on what features/suggestions we had on encrypted messaging? Are you nervous because of the trains buzzin by? Crypt, now cloak. If you have suggestions, let ATC and the team know in the suggestion section at XC talk. http://forum.xctalk.com/index.php?/forum/26-suggestions/. Personally, I'm not a fan of flexible currency, but we don't have the whole picture. I'll hold judgement until we have some material to look at.

XC's fundamentals are still the same. We have a dev who has experience as a CEO. He's already connected with a PR/branding team to handle marketing. He's on his way to a bit coin meeting to showcase XC. In the mean time, have some fun with other alt coins. Lots of action going on. What an exciting time for us.

Not nervous at all, it is clear XC is on the path forward and not back... XC should be marketed as the"Privacy Platform" ,why you ask?  Cause you can SELL privacy these days... like I mention earlier.. it will be like selling bottled water... "who would ever buy bottled water?right?"-now look...bottled water isa multi million dollar industry.

Well who would ever buy privacy? right? The future is obvious...soon linksys and dlink and those others will start marketing and advertising "Residential PRIVACY Hardware Boxes!!"  What will they be? probably really well marketed hardware firewall boxes with some form of encryption built in ....maybe I am crazy...but I can see this type of shit happeneing, and I can see it being all the hype, and it will happen before anyone even realizes like a theif in the night.  We might as well be there with the Privacy Platform!

[bitcad4u]

what do you think guys, will we reach something more than this price  which is stable almost two weeks (120-130) ? I mean not pump but stable price...

XC is staying low for a reason, just hope it won't go lower. I personally don't think the creator know how to market his product.

Are you kid from DRK lovers?

nope.
x11coin, xecutive, flexible... do you see any resemblance?
not to say the delayed of logo and accepting very late logo contest when it's already closed. the promised of 3-4weeks for rev.2 which is almost 4 weeks ago so I think it will not come out on time. countless problems of xnode and staking. it sound like the creator don't know what he's doing at this point and the price say it.

Nice fuds, well done.

except trivial things.  DEV delivered almost everything on time. unless you have some mental problem.  Xnode is working very well, and staking is also no problem.

only impatient bastard with reading problem keep asking staking issue. Maybe dev even do not bother answering your stupid questions.

but i will do.  shut fuck up!

Agree fudder needs to go away

[mr_random]

The drawback of privacy platform, whilst all-encompassing and rolling well off the tongue, is it's not obvious from the slogan that it's primarily a currency.

[mr_random]

what do you think guys, will we reach something more than this price  which is stable almost two weeks (120-130) ? I mean not pump but stable price...

XC is staying low for a reason, just hope it won't go lower. I personally don't think the creator know how to market his product.

Are you kid from DRK lovers?

nope.
x11coin, xecutive, flexible... do you see any resemblance?
not to say the delayed of logo and accepting very late logo contest when it's already closed. the promised of 3-4weeks for rev.2 which is almost 4 weeks ago so I think it will not come out on time. countless problems of xnode and staking. it sound like the creator don't know what he's doing at this point and the price say it.

Nice fuds, well done.

except trivial things.  DEV delivered almost everything on time. unless you have some mental problem.  Xnode is working very well, and staking is also no problem.

only impatient bastard with reading problem keep asking staking issue. Maybe dev even do not bother answering your stupid questions.

but i will do.  shut fuck up!

+1.

Fuck off Bentach you dumb troll. Anyone who reads the topic each day can see what you're saying is utter bullshit.

[jay_pilch]

what do you think guys, will we reach something more than this price  which is stable almost two weeks (120-130) ? I mean not pump but stable price...

XC is staying low for a reason, just hope it won't go lower. I personally don't think the creator know how to market his product.

Are you kid from DRK lovers?

nope.
x11coin, xecutive, flexible... do you see any resemblance?
not to say the delayed of logo and accepting very late logo contest when it's already closed. question of honesty? the promised of 3-4weeks for rev.2 which is almost 4 weeks ago so I think it will not come out on time. countless problems of xnode and staking. it sound like the creator don't know what he's doing at this point and the price say it.

don't be like that

generally an aggressive undertone denotes negative emotions or a masked ulterior motive.

i believe you are entirely entitled to your own opinion and that you are free to trade your XC coins if you do not have confidence in the project or team.

i don't want to sway your opinion but my belief is that emotional attachment to trading generally works in your disfavour.

rather than look at what has or hasn't happened in the past, research and consider what will happen in the future.

[benthach]

what do you think guys, will we reach something more than this price  which is stable almost two weeks (120-130) ? I mean not pump but stable price...

XC is staying low for a reason, just hope it won't go lower. I personally don't think the creator know how to market his product.

Are you kid from DRK lovers?

nope.
x11coin, xecutive, flexible... do you see any resemblance?
not to say the delayed of logo and accepting very late logo contest when it's already closed. question of honesty? the promised of 3-4weeks for rev.2 which is almost 4 weeks ago so I think it will not come out on time. countless problems of xnode and staking. it sound like the creator don't know what he's doing at this point and the price say it.

Nice fuds, well done.

except trivial things.  DEV delivered almost everything on time. unless you have some mental problem.  Xnode is working very well, and staking is also no problem.

only impatient bastard with reading problem keep asking staking issue. Maybe dev even do not bother answering your stupid questions.

but i will do.  shut fuck up!

+1.

Fuck off Bentach you dumb troll. Anyone who reads the topic each day can see what you're saying is utter bullshit.

no fud, just the true. the flexible of changing code everyday? this he can just keep it to himself and don't bring to the coin.

[bitcad4u]

The drawback of privacy platform, whilst all-encompassing and rolling well off the tongue, is it's not obvious from the slogan that it's primarily a currency.

XC - Privacy Platform and under its umbrella = (XCurrency,XCommunicate(encrypted chat), XConsign (encrypted document transfer), XContact(encrypted address book)..

whatever else.... I am being XCreative right now obviously

[cyberhacker]

openbazaar.org

very interesting!

[donnyd413]

Would it be possible to give an update on timelines for EM / REV2?

Good luck with that request. That's like SEAL team 6 letting Osama "ben" laden know "we are on our way to get you" Not gonna happen!

[cyberhacker]

no fud, just the true. the flexible of changing code everyday? this he can just keep it to himself and don't bring to the coin.

go back to your mom drk asshole

you are a totally waste of discussion and conversation.

go back to your father and ask him to recreate you.

[Thrash]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.

The brand is communicated to the public by means of a brand strategy.  The content that the company chooses to communicate, both verbally and visually, is a part of the brand strategy, as well as when, where, and how it is communicated.  The brand strategy also takes into account the channels through which the communication will be made, along with who the target audience will be for each given channel.
Also important in branding, is brand equity.  This is a direct result of how consistently the company can portray their brand.  Consistent branding on all fronts leads to consistent perceptions from customers about what the brand represents.  This consistency helps build brand equity, which in turn adds value to the brand.

With all these factors to take into consideration, building a brand for a new project can be a challenging task.  There will be individuals already familiar with the product or service, and they’ll each have varying perceptions pertaining to what the product or service means to them individually, but the branding team still has to develop a focused approach to convey a concise message to the general target audience, in order to reach the broadest base they can.  Therefore, the most advantageous place to gain market share, along with brand equity, typically lies outside the core group who is already familiar with the given product or service.  This broader base is where the branding team must focus their efforts if they’re to help grow the product or service into all it can be.

How does all of this pertain to XC, you might ask?  One of the critical components to branding, especially with a new project, is the name that’s being branded.  The process of choosing the name XC, and deciding what XC should stand for, has been a topic of great debate for the core group that already knows about XC.  A more detailed look into how the name came to be, and how a broad target audience was involved in selecting the name, shows how the branding team strived to make the first steps toward bringing XC to a larger audience.

Initially, thoughts for the name were to focus on the anonymous functions of XC.  This is currently one of XC’s core competencies and it seemed a good place to start.  However, some quick studies with people from various areas of XC’s target market soon showed that ordinary people outside of XC’s currently small world weren’t very intrigued by the anonymous approach.  In fact, for some, the anonymous approach seemed off-putting.  For others, it just didn’t arouse their curiosity enough to get them to want to know more about XC and what XC offers.

This revelation led to a second approach, partly inspired by XC’s current core group.  Instead of focusing upon the anonymous functions of XC, it was decided that the focus would be upon the platform that XC offers, and the privacy being afforded by this platform.  It was back to the target audience to get further input, and it didn’t take long for another piece of the puzzle to quickly unfold.  When taking the privacy approach, the majority of people were once again not intrigued, but this time, almost to the point of boredom.  

Frustrated with these results, it was back to the drawing board.  Several renditions and variations of the name were tried, and each met with varying levels of success or failure, but none received the response that XC demands.  It wasn’t until we went through many renditions, that one name came up that met with an overwhelming amount of positive reception when presented to members from the target audience.  Upon presenting it to them, responses ranged from thinking it sounded “cool”, to wanting to know more about what it meant, to wondering how and where they could read up further on it.  That name was XCurrency.  People instantly knew it was related to a way of storing or moving value, and the stand-alone “X” left just enough unknown to keep them intrigued and to keep them asking questions.

Upon further study, it became obvious that XCurrency was a natural choice from the beginning.  After all, XC is a form of currency, and that will be its core function for at least as far as we can see into the future.  XC is capable of other functions as well, such as encrypted messaging, anonymous tranfers of funds, etc., but its core function still remains as a currency.  As such, XCurrency meets the branding requirements in the fact that it successfully sets expectations in people’s minds when they see it.  It also arouses enough curiosity to cause people to take action, as they want to learn more.  That is the goal of a name, and with that action, we can then provide them with the necessary education to let them know the true benefits of XC and all that it offers, which we as a community already know and are anxious to share.

_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

[the_game1224]

The drawback of privacy platform, whilst all-encompassing and rolling well off the tongue, is it's not obvious from the slogan that it's primarily a currency.

XC - Privacy Platform and under its umbrella = (XCurrency,XCommunicate(encrypted chat), XConsign (encrypted document transfer), XContact(encrypted address book)..

whatever else.... I am being XCreative right now obviously

I like it!  

and I agree with you regarding privacy going to be a HUGE marketing tool/selling feature soon.
Think about something as stupid as people getting all worked up over the Xbox One Kinect being rumored to be always on and not able to turn off combined with the NSA/Snowden leaks.
Privacy definitely could be the next huge buzz word in the tech sector much like "cloud" is now.

[bitcad4u]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.

The brand is communicated to the public by means of a brand strategy.  The content that the company chooses to communicate, both verbally and visually, is a part of the brand strategy, as well as when, where, and how it is communicated.  The brand strategy also takes into account the channels through which the communication will be made, along with who the target audience will be for each given channel.
Also important in branding, is brand equity.  This is a direct result of how consistently the company can portray their brand.  Consistent branding on all fronts leads to consistent perceptions from customers about what the brand represents.  This consistency helps build brand equity, which in turn adds value to the brand.

With all these factors to take into consideration, building a brand for a new project can be a challenging task.  There will be individuals already familiar with the product or service, and they’ll each have varying perceptions pertaining to what the product or service means to them individually, but the branding team still has to develop a focused approach to convey a concise message to the general target audience, in order to reach the broadest base they can.  Therefore, the most advantageous place to gain market share, along with brand equity, typically lies outside the core group who is already familiar with the given product or service.  This broader base is where the branding team must focus their efforts if they’re to help grow the product or service into all it can be.

How does all of this pertain to XC, you might ask?  One of the critical components to branding, especially with a new project, is the name that’s being branded.  The process of choosing the name XC, and deciding what XC should stand for, has been a topic of great debate for the core group that already knows about XC.  A more detailed look into how the name came to be, and how a broad target audience was involved in selecting the name, shows how the branding team strived to make the first steps toward bringing XC to a larger audience.

Initially, thoughts for the name were to focus on the anonymous functions of XC.  This is currently one of XC’s core competencies and it seemed a good place to start.  However, some quick studies with people from various areas of XC’s target market soon showed that ordinary people outside of XC’s currently small world weren’t very intrigued by the anonymous approach.  In fact, for some, the anonymous approach seemed off-putting.  For others, it just didn’t arouse their curiosity enough to get them to want to know more about XC and what XC offers.

This revelation led to a second approach, partly inspired by XC’s current core group.  Instead of focusing upon the anonymous functions of XC, it was decided that the focus would be upon the platform that XC offers, and the privacy being afforded by this platform.  It was back to the target audience to get further input, and it didn’t take long for another piece of the puzzle to quickly unfold.  When taking the privacy approach, the majority of people were once again not intrigued, but this time, almost to the point of boredom.  

Frustrated with these results, it was back to the drawing board.  Several renditions and variations of the name were tried, and each met with varying levels of success or failure, but none received the response that XC demands.  It wasn’t until we went through many renditions, that one name came up that met with an overwhelming amount of positive reception when presented to members from the target audience.  Upon presenting it to them, responses ranged from thinking it sounded “cool”, to wanting to know more about what it meant, to wondering how and where they could read up further on it.  That name was XCurrency.  People instantly knew it was related to a way of storing or moving value, and the stand-alone “X” left just enough unknown to keep them intrigued and to keep them asking questions.

Upon further study, it became obvious that XCurrency was a natural choice from the beginning.  After all, XC is a form of currency, and that will be its core function for at least as far as we can see into the future.  XC is capable of other functions as well, such as encrypted messaging, anonymous tranfers of funds, etc., but its core function still remains as a currency.  As such, XCurrency meets the branding requirements in the fact that it successfully sets expectations in people’s minds when they see it.  It also arouses enough curiosity to cause people to take action, as they want to learn more.  That is the goal of a name, and with that action, we can then provide them with the necessary education to let them know the true benefits of XC and all that it offers, which we as a community already know and are anxious to share.

_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

ok ok I will stop trying to push this privacy platform... you can see on the poll though most people would agree with me,so I am not sure who your target audience is.  It is what it is.

next subject?

[swannsonite]

The drawback of privacy platform, whilst all-encompassing and rolling well off the tongue, is it's not obvious from the slogan that it's primarily a currency.

I think the twitter account has it right or at least close already.


XC Platform - Privacy For Your Digital Transactions

XC Platform - Private Digital Transactions


This lets you know it is a currency of some kind and doesn't pigeon hole it to just a coin/currency. The future of a cryptocoin depends on it being much more than cash for the internet. Blockchain 2.0 tech is the future and platform leaves XC open for anything.

[therightmintality]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.

The brand is communicated to the public by means of a brand strategy.  The content that the company chooses to communicate, both verbally and visually, is a part of the brand strategy, as well as when, where, and how it is communicated.  The brand strategy also takes into account the channels through which the communication will be made, along with who the target audience will be for each given channel.
Also important in branding, is brand equity.  This is a direct result of how consistently the company can portray their brand.  Consistent branding on all fronts leads to consistent perceptions from customers about what the brand represents.  This consistency helps build brand equity, which in turn adds value to the brand.

With all these factors to take into consideration, building a brand for a new project can be a challenging task.  There will be individuals already familiar with the product or service, and they’ll each have varying perceptions pertaining to what the product or service means to them individually, but the branding team still has to develop a focused approach to convey a concise message to the general target audience, in order to reach the broadest base they can.  Therefore, the most advantageous place to gain market share, along with brand equity, typically lies outside the core group who is already familiar with the given product or service.  This broader base is where the branding team must focus their efforts if they’re to help grow the product or service into all it can be.

How does all of this pertain to XC, you might ask?  One of the critical components to branding, especially with a new project, is the name that’s being branded.  The process of choosing the name XC, and deciding what XC should stand for, has been a topic of great debate for the core group that already knows about XC.  A more detailed look into how the name came to be, and how a broad target audience was involved in selecting the name, shows how the branding team strived to make the first steps toward bringing XC to a larger audience.

Initially, thoughts for the name were to focus on the anonymous functions of XC.  This is currently one of XC’s core competencies and it seemed a good place to start.  However, some quick studies with people from various areas of XC’s target market soon showed that ordinary people outside of XC’s currently small world weren’t very intrigued by the anonymous approach.  In fact, for some, the anonymous approach seemed off-putting.  For others, it just didn’t arouse their curiosity enough to get them to want to know more about XC and what XC offers.

This revelation led to a second approach, partly inspired by XC’s current core group.  Instead of focusing upon the anonymous functions of XC, it was decided that the focus would be upon the platform that XC offers, and the privacy being afforded by this platform.  It was back to the target audience to get further input, and it didn’t take long for another piece of the puzzle to quickly unfold.  When taking the privacy approach, the majority of people were once again not intrigued, but this time, almost to the point of boredom.  

Frustrated with these results, it was back to the drawing board.  Several renditions and variations of the name were tried, and each met with varying levels of success or failure, but none received the response that XC demands.  It wasn’t until we went through many renditions, that one name came up that met with an overwhelming amount of positive reception when presented to members from the target audience.  Upon presenting it to them, responses ranged from thinking it sounded “cool”, to wanting to know more about what it meant, to wondering how and where they could read up further on it.  That name was XCurrency.  People instantly knew it was related to a way of storing or moving value, and the stand-alone “X” left just enough unknown to keep them intrigued and to keep them asking questions.

Upon further study, it became obvious that XCurrency was a natural choice from the beginning.  After all, XC is a form of currency, and that will be its core function for at least as far as we can see into the future.  XC is capable of other functions as well, such as encrypted messaging, anonymous tranfers of funds, etc., but its core function still remains as a currency.  As such, XCurrency meets the branding requirements in the fact that it successfully sets expectations in people’s minds when they see it.  It also arouses enough curiosity to cause people to take action, as they want to learn more.  That is the goal of a name, and with that action, we can then provide them with the necessary education to let them know the true benefits of XC and all that it offers, which we as a community already know and are anxious to share.

_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

+1, I have witnesse many small businesses use taglines and marketing that seems to be a perfect fit to them as they know all the functionality of their product, when in the end they need something to arouse more interest.  This is why many firms hire outside firms so the message is tested and obtains the desired results.  I was hesitant ot invest in XC until the marketing strategy was assigned as a priority and I understand the rationale above and believe it will lead to bigger opportunitities in the future, with privacy being part of the story.

[hoertest]

great job trash. its probably right that we all here have to much of an insider perspective on all of this, having a much bigger audience as target from the start is perfect strategy, seeing how much effort and thought you guys put in the branding alone is fantastic, i'm so happy i found out about XC before all of this 

[SushiChef]

me too.. I'm confident they know best!

[policymaker]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.


_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

[qawzsx]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.


_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

So...what...are you here only looking for a fast pump to help you dump you coins and make some quick buck?
Why on earth is a long-term plan not a good thing?

[the_game1224]

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

So...what...are you here only looking for a fast pump to help you dump you coins and make some quick buck?
Why on earth is a long-term plan not a good thing?

He said "not always a plus if you think about it".  Basically if you are only looking at the long term you can easily get passed by and forgotten.  Especially in the crypto world which moves at a ridiculous pace.  I'm not saying that applies here by any means but that is how long-term could not always be a good thing.