[XC][XCurrency] Decentralised Trustless Privacy Platform / Encrypted XChat / Pos

[therightmintality]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.

The brand is communicated to the public by means of a brand strategy.  The content that the company chooses to communicate, both verbally and visually, is a part of the brand strategy, as well as when, where, and how it is communicated.  The brand strategy also takes into account the channels through which the communication will be made, along with who the target audience will be for each given channel.
Also important in branding, is brand equity.  This is a direct result of how consistently the company can portray their brand.  Consistent branding on all fronts leads to consistent perceptions from customers about what the brand represents.  This consistency helps build brand equity, which in turn adds value to the brand.

With all these factors to take into consideration, building a brand for a new project can be a challenging task.  There will be individuals already familiar with the product or service, and they’ll each have varying perceptions pertaining to what the product or service means to them individually, but the branding team still has to develop a focused approach to convey a concise message to the general target audience, in order to reach the broadest base they can.  Therefore, the most advantageous place to gain market share, along with brand equity, typically lies outside the core group who is already familiar with the given product or service.  This broader base is where the branding team must focus their efforts if they’re to help grow the product or service into all it can be.

How does all of this pertain to XC, you might ask?  One of the critical components to branding, especially with a new project, is the name that’s being branded.  The process of choosing the name XC, and deciding what XC should stand for, has been a topic of great debate for the core group that already knows about XC.  A more detailed look into how the name came to be, and how a broad target audience was involved in selecting the name, shows how the branding team strived to make the first steps toward bringing XC to a larger audience.

Initially, thoughts for the name were to focus on the anonymous functions of XC.  This is currently one of XC’s core competencies and it seemed a good place to start.  However, some quick studies with people from various areas of XC’s target market soon showed that ordinary people outside of XC’s currently small world weren’t very intrigued by the anonymous approach.  In fact, for some, the anonymous approach seemed off-putting.  For others, it just didn’t arouse their curiosity enough to get them to want to know more about XC and what XC offers.

This revelation led to a second approach, partly inspired by XC’s current core group.  Instead of focusing upon the anonymous functions of XC, it was decided that the focus would be upon the platform that XC offers, and the privacy being afforded by this platform.  It was back to the target audience to get further input, and it didn’t take long for another piece of the puzzle to quickly unfold.  When taking the privacy approach, the majority of people were once again not intrigued, but this time, almost to the point of boredom.  

Frustrated with these results, it was back to the drawing board.  Several renditions and variations of the name were tried, and each met with varying levels of success or failure, but none received the response that XC demands.  It wasn’t until we went through many renditions, that one name came up that met with an overwhelming amount of positive reception when presented to members from the target audience.  Upon presenting it to them, responses ranged from thinking it sounded “cool”, to wanting to know more about what it meant, to wondering how and where they could read up further on it.  That name was XCurrency.  People instantly knew it was related to a way of storing or moving value, and the stand-alone “X” left just enough unknown to keep them intrigued and to keep them asking questions.

Upon further study, it became obvious that XCurrency was a natural choice from the beginning.  After all, XC is a form of currency, and that will be its core function for at least as far as we can see into the future.  XC is capable of other functions as well, such as encrypted messaging, anonymous tranfers of funds, etc., but its core function still remains as a currency.  As such, XCurrency meets the branding requirements in the fact that it successfully sets expectations in people’s minds when they see it.  It also arouses enough curiosity to cause people to take action, as they want to learn more.  That is the goal of a name, and with that action, we can then provide them with the necessary education to let them know the true benefits of XC and all that it offers, which we as a community already know and are anxious to share.

_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

+1, I have witnesse many small businesses use taglines and marketing that seems to be a perfect fit to them as they know all the functionality of their product, when in the end they need something to arouse more interest.  This is why many firms hire outside firms so the message is tested and obtains the desired results.  I was hesitant ot invest in XC until the marketing strategy was assigned as a priority and I understand the rationale above and believe it will lead to bigger opportunitities in the future, with privacy being part of the story.

[hoertest]

great job trash. its probably right that we all here have to much of an insider perspective on all of this, having a much bigger audience as target from the start is perfect strategy, seeing how much effort and thought you guys put in the branding alone is fantastic, i'm so happy i found out about XC before all of this 

[SushiChef]

me too.. I'm confident they know best!

[policymaker]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.


_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

[qawzsx]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.


_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

So...what...are you here only looking for a fast pump to help you dump you coins and make some quick buck?
Why on earth is a long-term plan not a good thing?

[the_game1224]

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

So...what...are you here only looking for a fast pump to help you dump you coins and make some quick buck?
Why on earth is a long-term plan not a good thing?

He said "not always a plus if you think about it".  Basically if you are only looking at the long term you can easily get passed by and forgotten.  Especially in the crypto world which moves at a ridiculous pace.  I'm not saying that applies here by any means but that is how long-term could not always be a good thing.

[phosphorush]

So which is exactly the date for REV 2 release?

[dadon]

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

So...what...are you here only looking for a fast pump to help you dump you coins and make some quick buck?
Why on earth is a long-term plan not a good thing?

He said "not always a plus if you think about it".  Basically if you are only looking at the long term you can easily get passed by and forgotten.  Especially in the crypto world which moves at a ridiculous pace.  I'm not saying that applies here by any means but that is how long-term could not always be a good thing.

long term worked out fairly well for all the people who bought BTC and LTC  for cents, this is the same sort of thing, some sold at $1 or $10 $50 other smarter people looked at it as a long term investment and i dare say there pretty happy with themselves, XC is long term, you can sell at $10 or $50 like some did with BTC..but u will regret it..like they do.

[the_game1224]

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

So...what...are you here only looking for a fast pump to help you dump you coins and make some quick buck?
Why on earth is a long-term plan not a good thing?

He said "not always a plus if you think about it".  Basically if you are only looking at the long term you can easily get passed by and forgotten.  Especially in the crypto world which moves at a ridiculous pace.  I'm not saying that applies here by any means but that is how long-term could not always be a good thing.

long term worked out fairly well for all the people who bought BTC and LTC  for cents, this is the same sort of thing, some sold at $1 or $10 $50 other smarter people looked at it as a long term investment and i dare say there pretty happy with themselves, XC is long term, you can sell at $10 or $50 like some did with BTC..but u will regret it..like they do.

I definitely hope you are right and I'm not saying long term won't work out well.  To be honest though I've heard this EXACT same thing (re: BTC/LTC) from other currencies.  Truth is how much competition did BTC and LTC have in the beginning? 

Cryptos these days don't have that luxury and need to balance between long term and short term.   You can do all the behind the scenes work and planning to survive long term but if you don't garner attention and gain adoption in the short term you may get passed by.  Alternatively you can promise the world and build massive amount of hype but in the long term that promise/hype can be turn out to be nothing more than just hype if you dont do the behind the scenes development and planning. 

Just my opinion so take it as you will 

[policymaker]

Really nice read, the thought and process behind the whole name-branding looks solid and sound, my only objection is that this approach is maybe a bit too long-termish(and yeah, that is not always a plus if you think about it!). BUT, if dev and team delivers on every other front(REV2, publicity/promotion) it will come to fruition in a really BIG and positively-bullish way I might add.

So...what...are you here only looking for a fast pump to help you dump you coins and make some quick buck?
Why on earth is a long-term plan not a good thing?

He said "not always a plus if you think about it".  Basically if you are only looking at the long term you can easily get passed by and forgotten.  Especially in the crypto world which moves at a ridiculous pace.  I'm not saying that applies here by any means but that is how long-term could not always be a good thing.

@daddon and qawzsx

the_game interpreted my reply correctly and responded wonderfully, read the quotation

daddon just made an accurate remark, but qawzsx, really dude, before attacking some1 at least spend like a couple of minutes searching their history, and fyi, my plan is to capitalize on XC pumps, make some more capital, reinvest in other coins, make more capital, reinvest in XC, all that with a small % of my HODLing XC while the rest stake. When this platform materializes, and hopefully dev accomplishes his goals, if I am able to hold like 1% of the "shares" or "stock" or "options" w/e they be called then, Ill consider myself lucky.

I could only WISH I had enough XC to even consider dumping. Hell, Id even abandon my studies!!!

[mr_random]

The alt currency market is without a doubt much more competitive.

But that's why coins with talented developers and innovative tech rise to the top. XC is one a minority of coins that fits that bill. The only thing it lacks is marketing and awareness.

[sorryforthat]

The alt currency market is without a doubt much more competitive.

But that's why coins with talented developers and innovative tech rise to the top. XC is one a minority of coins that fits that bill. The only thing it lacks is marketing and awareness.

This should not be the responcibility of the dev, his time and efforts should stay focused on creating and adapting protocol. The community needs to dive into this.

[dadon]

i just look at it this way BTC and LTC have had a huge start, but really they are just getting started as well in reality, BTC's market cap is a fraction of what it will be, same with LTC (maybe) but crypto's such as XC and a few others, like a handful out of the 300+ have the same potential to be up there and stay up there with BTC, in a few years there is a good chance BTC will have a 100+ billion dollar market cap and coins like XC and a few others that actually bring something new and useful to the table will be in the billions as well, but it's going to happen a lot faster for those select few survivors, because BTC has already laid the foundation for it to happen, the sky is the limit for XC, who knows how much it could be worth in 2 or 3 years time, i intend to stick around and find out.

[donnyd413]

The alt currency market is without a doubt much more competitive.

But that's why coins with talented developers and innovative tech rise to the top. XC is one a minority of coins that fits that bill. The only thing it lacks is marketing and awareness.

Yeah, and that's a pretty enormous thing to be lacking! My guess is that their working their asses off on that behind the scenes!

[ForReal]

Can we have a poll on the marketing name please:

http://www.poll-maker.com/poll108768x3dA84318-4

please vote

listen to people ..... please

[ForReal]

Updated Logo's

http://xc-official.com/XCPlatform/branding/logo/


In some cases these base images may be the ones that fit the application best. But we can also add various effects and treatments to the logo to meet the needs of specific uses. The important part is to maintain proportions and be consistent in message and presentation.

Thanks for the update.  I thought we decided to get rid of "Flexible" and use "Privacy Platform" instead, or something.  Is this incorrect?

Please Please Please Please Please bring privacy platform back

[synechist]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.

The brand is communicated to the public by means of a brand strategy.  The content that the company chooses to communicate, both verbally and visually, is a part of the brand strategy, as well as when, where, and how it is communicated.  The brand strategy also takes into account the channels through which the communication will be made, along with who the target audience will be for each given channel.
Also important in branding, is brand equity.  This is a direct result of how consistently the company can portray their brand.  Consistent branding on all fronts leads to consistent perceptions from customers about what the brand represents.  This consistency helps build brand equity, which in turn adds value to the brand.

With all these factors to take into consideration, building a brand for a new project can be a challenging task.  There will be individuals already familiar with the product or service, and they’ll each have varying perceptions pertaining to what the product or service means to them individually, but the branding team still has to develop a focused approach to convey a concise message to the general target audience, in order to reach the broadest base they can.  Therefore, the most advantageous place to gain market share, along with brand equity, typically lies outside the core group who is already familiar with the given product or service.  This broader base is where the branding team must focus their efforts if they’re to help grow the product or service into all it can be.

How does all of this pertain to XC, you might ask?  One of the critical components to branding, especially with a new project, is the name that’s being branded.  The process of choosing the name XC, and deciding what XC should stand for, has been a topic of great debate for the core group that already knows about XC.  A more detailed look into how the name came to be, and how a broad target audience was involved in selecting the name, shows how the branding team strived to make the first steps toward bringing XC to a larger audience.

Initially, thoughts for the name were to focus on the anonymous functions of XC.  This is currently one of XC’s core competencies and it seemed a good place to start.  However, some quick studies with people from various areas of XC’s target market soon showed that ordinary people outside of XC’s currently small world weren’t very intrigued by the anonymous approach.  In fact, for some, the anonymous approach seemed off-putting.  For others, it just didn’t arouse their curiosity enough to get them to want to know more about XC and what XC offers.

This revelation led to a second approach, partly inspired by XC’s current core group.  Instead of focusing upon the anonymous functions of XC, it was decided that the focus would be upon the platform that XC offers, and the privacy being afforded by this platform.  It was back to the target audience to get further input, and it didn’t take long for another piece of the puzzle to quickly unfold.  When taking the privacy approach, the majority of people were once again not intrigued, but this time, almost to the point of boredom.  

Frustrated with these results, it was back to the drawing board.  Several renditions and variations of the name were tried, and each met with varying levels of success or failure, but none received the response that XC demands.  It wasn’t until we went through many renditions, that one name came up that met with an overwhelming amount of positive reception when presented to members from the target audience.  Upon presenting it to them, responses ranged from thinking it sounded “cool”, to wanting to know more about what it meant, to wondering how and where they could read up further on it.  That name was XCurrency.  People instantly knew it was related to a way of storing or moving value, and the stand-alone “X” left just enough unknown to keep them intrigued and to keep them asking questions.

Upon further study, it became obvious that XCurrency was a natural choice from the beginning.  After all, XC is a form of currency, and that will be its core function for at least as far as we can see into the future.  XC is capable of other functions as well, such as encrypted messaging, anonymous tranfers of funds, etc., but its core function still remains as a currency.  As such, XCurrency meets the branding requirements in the fact that it successfully sets expectations in people’s minds when they see it.  It also arouses enough curiosity to cause people to take action, as they want to learn more.  That is the goal of a name, and with that action, we can then provide them with the necessary education to let them know the true benefits of XC and all that it offers, which we as a community already know and are anxious to share.

_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

This is a solid rationale for the B2C market. It sometimes hard to imagine life outside cryptoland, but out there people just aren't aware - never mind excited - by the anon thing. And "platform", while an obvious development strategy, is not what your average consumer uses. They use apps. They spend money. They understand what a currency is. From Bitcoin, they understand "digital" currency. Therefore "XCurrency" and "flexible digital currency" make sense.

This doesn't imply that the same marketing strategy is applicable to B2B markets (or even to cryptoland, as several comments here attest), and XC may well adopt a different approach for the B2B market. But that's a different question, for later.

[lawgicc]

Updated Logo's

http://xc-official.com/XCPlatform/branding/logo/


In some cases these base images may be the ones that fit the application best. But we can also add various effects and treatments to the logo to meet the needs of specific uses. The important part is to maintain proportions and be consistent in message and presentation.

Thanks for the update.  I thought we decided to get rid of "Flexible" and use "Privacy Platform" instead, or something.  Is this incorrect?

Please Please Please Please Please bring privacy platform back

+!

[evtrmm]

Updated Logo's

http://xc-official.com/XCPlatform/branding/logo/


In some cases these base images may be the ones that fit the application best. But we can also add various effects and treatments to the logo to meet the needs of specific uses. The important part is to maintain proportions and be consistent in message and presentation.

Thanks for the update.  I thought we decided to get rid of "Flexible" and use "Privacy Platform" instead, or something.  Is this incorrect?

Please Please Please Please Please bring privacy platform back

+!

Flexible Currency is part of the XC privacy platform.  There has to be some kind of divider. 

[pookielax31]

i think this is the best one out of all the ones presented