Bitcoin can be used for micro-transactions. Not exactly a mind-blowing revelation. Looks like someone needed a bunch of filler to write up an article, because the only "news" is this part:
I reached out to James Poole on twatter after seeing his demo video, and he talked about building a platform, MicroTrx, for various applications to use as a micropayment gateway.
So, just some guy who wants to create a centralized server platform for microtransactions. How cutely anachronistic. And this is "news" to these people.
I think you are being hasty ... it is worth a look and it could even be something big.
It is the first working implementation of "micropayment channels" (awfully non-descriptive) that use some of the scripting functions of bitcoin for contracts. It demonstrates how off-chain transactions can be "hooked" into the blockchain to leverage blockchain level security.
Note trustless server ... James has done some great work here imho.
(NB: I don't know anything about cryptocoinnews quality)