I live in Korea and if I buy a cup of coffee it costs, 5,000 won. For me to switch to a cup of coffee being 15,000 bits is much much more natural that .015 bitcoins.
A nice dinner on the town might cost 100,000 bits. It is very natural. Yes, it is big numbers, but lots of countries are already using big numbers.
110.99 bits is better than 0.00011099 BTC.