Darkcoin Branding

[Ignition75]

It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!

Agreed, "Dark" is marketing nirvana, it provides a blank canvass for people to see what they want to see when they think of the brand...

[TaoOfSaatoshi]

No I'm not trying, I've compared them.
Go ahead change the name and see what happens.

Might as well compare apples to oranges then. No one is saying a name change will happen, but it's worth discussing as adults vs just blindly following the herd.

Why wouldn't one compare apples with oranges? Unless oranges are a vegetable for you. 
Wasting time discussing a possible, yet useless name change isn't helping. Either learn how to code or contribute via some other way. That would benefit the coin more than changing its name.

Perhaps you've heard of TAO's MASTERNODE SETUP GUIDE FOR DUMMIES? DARKCOIN WORLDWIDE? The DARKCOIN CHAMELEON with over 1,100 followers? I'm doing plenty for Darkcoin, yet I STILL favour a name change...
Don't belittle other's opinions this way...

[TaoOfSaatoshi]

It's not so much about "sticking to our roots" Tao, it's about the name's ability to instantly (InstantXly?) define that Darkcoin addresses the entire realm of ever increasing  government and big business incursion into the financial transactions of everyone. Its name is an immediate differentiator to Bitcoin and sets it apart from virtually everything else. While many people are very worried about the name's almost total (in perception) connection to the world of nefarious human activity, that's one way of defining the word "dark" and doesn't mean it will always be seen this way. The name carries connotations that are both positive and negative.

I've voted to keep it as Darkcoin; I don't think it could have a better name that ruffles feathers so much and gives it such an edge. There just isn't another name that comes close to cutting  through rhetoric and making it clear as to exactly what it achieves. So many businesses won't touch it, but many others will and as attitudes to the "I'm from the government. I'm here to help" assurance start to wane towards the realisation this is often a facade, there'll be greater widespread understanding as to what anonymity is really all about and the lights will start to come on in people's thinking.

Darkcoin; forever Dark!

Agreed, "Dark" is marketing nirvana, it provides a blank canvass for people to see what they want to see when they think of the brand.

You don't think there's more potential in a name that doesn't alienate large swaths of people?

[qwizzie]

voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       

It doesn't matter where we have this discussion, it is the internet, anyone can find it no matter where it is held. I welcome the opinions of outsiders, who have a totally different perspective from us.

I hope that any future branding talk will be kept here, and off the main thread.

This has gone on for too long. My stance is pro-name change, but I respect the valued opinions of my fellow Darkcoiners, and will support whatever decision is made.

Discussion, and the ideas that come from them, don't need to be hidden.

This does not need to be fought out in the altcoin section either, it was never necessary before so why start it now ? This is degrading Darkcoin and the community
it stands for. And by the way this is not a discussion, this is a select group of people rejecting everything thats being said about keeping the name Darkcoin, there is a difference.

I'm done with this topic and i'm deeply displeased with how you handled this Tao ! Good luck with those opinions of the outsiders ..

     



 

[youngmike]

We should stick to our bag holding roots 

[TaoOfSaatoshi]

voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       

It doesn't matter where we have this discussion, it is the internet, anyone can find it no matter where it is held. I welcome the opinions of outsiders, who have a totally different perspective from us.

I hope that any future branding talk will be kept here, and off the main thread.

This has gone on for too long. My stance is pro-name change, but I respect the valued opinions of my fellow Darkcoiners, and will support whatever decision is made.

Discussion, and the ideas that come from them, don't need to be hidden.

This does not need to be fought out in the altcoin section either, it was never necessary before so why start it now ? This is degrading Darkcoin and the community
it stands for. And by the way this is not a discussion, this is a select group of people rejecting everything thats being said about keeping the name Darkcoin, there is a difference.

I'm done with this topic and i'm deeply displeased with how you handled this Tao ! Good luck with those opinions of the outsiders ..

     



 

I reiterate, this is just a discussion, and a place to have opinions displayed that don't have to clutter the main thread.
Like I said before, I respect everyone's opinion, even ones that differ from mine.

If we decide to keep the name Darkcoin, I will still work as tirelessly as before, because I strongly believe in the tech!
Thanks again to everyone for their opinions here.

[TaoOfSaatoshi]

I have nothing of value to contribute to this conversation 

True, and now you're ignored.

[Bizmark13]

Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.

[BitcoinBoost]

No I'm not trying, I've compared them.
Go ahead change the name and see what happens.

Might as well compare apples to oranges then. No one is saying a name change will happen, but it's worth discussing as adults vs just blindly following the herd.

Why wouldn't one compare apples with oranges? Unless oranges are a vegetable for you. 
Wasting time discussing a possible, yet useless name change isn't helping. Either learn how to code or contribute via some other way. That would benefit the coin more than changing its name.

Solid.

[darkota]

Change the name of Darkcoin and it will be the official end of Darkcoin...Let's get real here. Darkcoin has a large instamine; we know this, it's goal is anonymity; we know this.

Now, do you really think the average person will use Darkcoin with it's high ass instamine, in cases other than attempting to launder money and buying/selling drugs and other illegal items?

It definitely won't be a store of value, now or ever(instamine). So you might as well stick with what it's for.

[DiCE1904]

Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.

This is why I voted no

[Cryptosis]

Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.

Nailed it, and I would add that this is why most of us are here & why we support it so much. Those who argue it's needs a name change for major adoption I ask you this, you view dark as having the potential for mass adoption bit you don't think people will look past a name? You did, and you still support and use it, how could you possibly think others wouldn't as well. This is all speculation on what other people woul like and this type of thinking always goes down in flames. You cannot predict what someone else will like or use but u can make a basis off what you like and use which would seem to say dark is the perfect name/branding for what it was created for. Please let's put this behind us once and for all.

[strix]

voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       

It doesn't matter where we have this discussion, it is the internet, anyone can find it no matter where it is held. I welcome the opinions of outsiders, who have a totally different perspective from us.

I hope that any future branding talk will be kept here, and off the main thread.

This has gone on for too long. My stance is pro-name change, but I respect the valued opinions of my fellow Darkcoiners, and will support whatever decision is made.

Discussion, and the ideas that come from them, don't need to be hidden.

This does not need to be fought out in the altcoin section either, it was never necessary before so why start it now ? This is degrading Darkcoin and the community
it stands for. And by the way this is not a discussion, this is a select group of people rejecting everything thats being said about keeping the name Darkcoin, there is a difference.

I'm done with this topic and i'm deeply displeased with how you handled this Tao ! Good luck with those opinions of the outsiders ..
 

Qwizzie, while I do not feel as you, that Tao is out of line, I agree that DCT is the more appropriate place for these discussions. At this point we are well into the fourth page of a generally reasoned discussion. You might be surprised to find that the pro-name-change side seems to have the upper-hand (both numerically and, I think logically (but I am admittedly prejudiced)) I for one would appreciate it if you would present your views there, and rebut some of the ideas that I and others have presented.

For all those serious about the future of Darkcoin, please go ahead and make your opinion known by voting here, but leave the name-calling and rancor, and have a reasoned discussion with us at DCT. It is especially  important that those opposed to changing the name, and who can reasonably present their position and rebut the logic presented by the other side, let their voice be heard.

Peace to you all...

[strix]

Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.

Nailed it, and I would add that this is why most of us are here & why we support it so much. Those who argue it's needs a name change for major adoption I ask you this, you view dark as having the potential for mass adoption bit you don't think people will look past a name? You did, and you still support and use it, how could you possibly think others wouldn't as well. This is all speculation on what other people woul like and this type of thinking always goes down in flames. You cannot predict what someone else will like or use but u can make a basis off what you like and use which would seem to say dark is the perfect name/branding for what it was created for. Please let's put this behind us once and for all.

Cryptosis (love the name;-) you make a reasoned and impassioned plea. Please come present it on DCT, I believe I have a response that you might appreciate, and would like to hear your rebuttal, but this is not the venue.

Peace to you my friend

[TaoOfSaatoshi]

Yes, this was only meant to be the poll location...

[oblox]

Isn't Darkcoin a niche coin? Is Darkcoin really intended to be used by mom and pop shops and grandmas? Just because something doesn't have mainstream adoption doesn't mean it can't be successful. I always thought of DRK as being the equivalent of, say, Tor Browser. Most normal people would use Firefox, Chrome, or IE as their main browser but some might use Tor exclusively or during times when they need privacy. Most normal people would use Bitcoin as their main currency and DRK would occupy a similar niche to that of Tor or I2P.

Nailed it, and I would add that this is why most of us are here & why we support it so much. Those who argue it's needs a name change for major adoption I ask you this, you view dark as having the potential for mass adoption bit you don't think people will look past a name? You did, and you still support and use it, how could you possibly think others wouldn't as well. This is all speculation on what other people woul like and this type of thinking always goes down in flames. You cannot predict what someone else will like or use but u can make a basis off what you like and use which would seem to say dark is the perfect name/branding for what it was created for. Please let's put this behind us once and for all.

No, I invested in it strictly from an underground market standpoint initially knowing full well that the chance at large scale adoption would be slim to nil. As is, the global commerce is about $1.8 trillion usd and even achieving 1% of 1% would be fine by me. As InstantX came into play, another broad area of the market opened up. To really hammer home exposure, a name can limit large scale adoption. You can obviously live in your fantasy worlds that people will overcome associations with Dark and negativity but there will still be a large majority that won't change. Good luck changing the English language and meaning behind it, especially as time has past.

[HCLivess]

All this coin has is branding 

[r-ando]

voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



  

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

    
        

I know, thats what I tried to explain to them yesterday too… I also think its odd to have this conversation without the development team initiating the discussion.

Its coming off as a form of trolling to me at least in effect and that is what counts.

If it isn't trolling, shouldn't you be at least concerned about the image you are creating and that it could be perceived this way? (sorry trying to create…) If you don't understand how this could be negatively perceived and how it is important to manage potentially negative situations from a branding perspective, then we will have troubles communicating in the future.

For people that are supposed to be concerned with marketing Darkcoin, I am witnessing a lack of concern with regards to creating bad news or uncertainty which amounts to the same thing…

Example: Tao, big love for my Canadian buddy, and with all sincerity I really appreciate the work you do for Darkcoin, but let me express my somewhat unsympathetic view of this: A few days ago you were on the bitcoin rush episode promoting Darkcoin, a few days later you are supporting a name change because you say Darkcoin is limiting adoption…. Imagine the possible mixed signals for a potential investor or current investors! This is what this is possibly spelling out: we don't know who we are, we don't know where we are going and we don't know how to get there. And you seem to be a representative of the coin, so if you don't believe in it why should they? Should I? I do.

Investor thinking: This is a potential PR mess, should I sell my Darkcoin now to buy them back cheaper later after I crash the market? Or simply sell and rebuy after the uncertainty if I feel like it. I won't do this of course, I'm a Darkcoin supporter, but some smartish people would understand that this would probably be beneficial in a climate of uncertainty. Good thing I have faith in Evan and Holder and Vertoe and put my trust in them, I don't know much about the other developers yet but I have faith in them too…. And they haven't spoken on this as far as I can tell.

Actually we do know how to get were we are going… We are Darkcoin, we are a global currency and we will get there through hard work, the best talent, technology, strategy and determination. Why? Because we know we are bringing a beautiful thing to the world, that is its own reward and its own right. In addition, the online business global super trend we are provided with in our lifetime clears the skies and provides the rear wind for sailing.

If a name change is proposed it should be the development team that initiates the discussion. I don't even see this as a legitimate question or issue and will no longer entertain. If the development team initiates a vote I will participate.

No offence intended to the people initiating these threads all over the place, but I don't recognize your legitimacy to put into question our identity.

The only real conclusion I have developed from this discussing is that some people like the name and model and some people don't and this will never change whatever the name is. Same as everything else in this world…

 I would have hoped that if this subject would be addressed it would be done in a way that didn't potentially project an illusion of uncertainty on the project, supposed marketing geniuses so sure of themselves repeating comments that Darkcoin will never be adopted if we don't change the name. Thats just negative thinking and I send it back to the senders on behalf of Darkcoin with all of my power.

Maybe the name should be changed one day, but there is a way to do things like that and such a process requires initiation and oversight by the core development team, we are still at development stage for now and we don't even really know what else Evan is reserving as a surprise for Darkcoin… I think such a change would necessitate strategy and thinking beyond what has been provided so far in this discussion for a rebranding. I haven't even seen a properly established reformulated business plan, much less anything outlying the positive changes that plan would have compared to the existing plan. I've rarely heard a supposed perfect marketing strategy or rebranding suggestion so seemingly single-minded and so lacking in real substance or planning. Whats also funny is they call the current supporters of Darkcoin single-minded for supporting the actual name of the coin we are invested in, its current direction, creating services for and trying to promote, right now…

Dash: because its fast, what if someone becomes faster?
Dark: Because its private and you can't become more private than private. We should build on our core competencies not toss them aside, its like tossing aside the foundation. imo  Where did this Dash thing even come from hahaha? Instant secure payment worldwide: Darkcoin   

I think we should start referring to it as D cash if anything other than Darkcoin.

[oblox]

voted for keeping the name darkcoin and seriously hope this will put an end to this discussion once and for all
as this is dragging on way too long.

Reason why i voted for keeping the name is simple, its well-known by now with its current name Darkcoin and
i dont see any problem using this name for now and for in the future. Also it fits with the already developed
technologies like Dark Gravity Wave and Darksend.

The name Darkcoin is already a powerfull branding name on itself, lets not try to fix what dont need fixing.



 

How many people have you talked to in person that found the same appeal in the name as you? How many merchants have your brought on to accept Darkcoin as is? You preach that it's well known, but you're losing focus on how large a market there is out there. Just because it has recognition in crypto realms doesn't mean it has any recognition for mass adoption. Simply put, I'd wager there will be significant hurdles in finding venture capital willing to invest in the coin as is. I'd wager trying to sell the technology and brand as is to Joe Smith down the street is going to be an uphill battle, one that very well could be achievable but most definitely difficult.

I like the Darkcoin name, but Mary down the street thinks it's all about illegal activities and nefarious acts. There is nothing inherently illegal about maintaining privacy, but privacy is just one aspect of the coin now--InstantX when completed will be the other side of the coin.

All i see in here is a couple of people who are really really trying to press this matter no matter what (and its pretty much the same people on BCT, Darkcointalk and now this seperate BTC talk topic). The reason i voted in the first place is to not let my vote get lost, tbh i find the whole voting nonsense right now.
 
Furthermore putting this topic up in the altcoin section will probly end up doing more damage as it sends out an wrong signal to everyone in the altcoin community, that the Darkcoin community is deeply devided about this while we are most certainly not. Great marketing strategy guys.. well done.
We should have kept this internal, on our own forums.

   
       

I know, thats what I tried to explain to them yesterday too… I also think its odd to have this conversation without the development team initiating the discussion.

Its coming off as a form of trolling to me at least in effect and that is what counts.

If it isn't trolling, shouldn't you be at least concerned about the image you are creating and that it could be perceived this way? (sorry trying to create…) If you don't understand how this could be negatively perceived and how it is important to manage potentially negative situations from a branding perspective, then we will have troubles communicating in the future.

For people that are supposed to be concerned with marketing Darkcoin, I am witnessing a lack of concern with regards to creating bad news or uncertainty which amounts to the same thing…

Example: Tao, big love for my Canadian buddy, and with all sincerity I really appreciate the work you do for Darkcoin, but let me express my somewhat unsympathetic view of this: A few days ago you were on the bitcoin rush episode promoting Darkcoin, a few days later you are supporting a name change because you say Darkcoin is limiting adoption…. Imagine the possible mixed signals for a potential investor or current investors! This is what this is possibly spelling out: we don't know who we are, we don't know where we are going and we don't know how to get there. And you seem to be a representative of the coin, so if you don't believe in it why should they? Should I? I do.

Investor thinking: This is a potential PR mess, should I sell my Darkcoin now to buy them back cheaper later after I crash the market? Or simply sell and rebuy after the uncertainty if I feel like it. I won't do this of course, I'm a Darkcoin supporter, but some smartish people would understand that this would probably be beneficial in a climate of uncertainty. Good thing I have faith in Evan and Holder and Vertoe and put my trust in them, I don't know much about the other developers yet….

Actually we do know how to get were we are going… We are Darkcoin, we are a global currency and we will get there through hard work, the best talent, technology, strategy and determination. Why? Because we know we are bringing a beautiful thing to the world, that is its own reward and its own right. In addition, the online business global super trend we are provided with in our lifetime clears the skies and provides the rear wind for sailing.

If a name change is proposed it should be the development team that initiates the discussion. I don't even see this as a legitimate question or issue and will no longer entertain. If the development team initiates a vote I will participate.

No offence intended to the people initiating these threads all over the place, but I don't recognize your legitimacy.

The only real conclusion I have developed from this discussing is that some people like the name and model and some people don't and this will never change whatever the name is. Same as everything else in this world…

 I would have hoped that if this subject would be addressed it would be done in a way that didn't potentially project an illusion of uncertainty on the project, supposed marketing geniuses so sure of themselves repeating comments that Darkcoin will never be adopted if we don't change the name. Thats just negative thinking and I send it back to the senders on behalf of Darkcoin with all of my power.

Maybe the name should be changed one day, but there is a way to do things like that and such a process requires initiation and oversight by the core development team, after all we are still at development stage for now and we don't even really know what else Evan is reserving as a surprise for Darkcoin.... I've rarely heard a supposed perfect marketing strategy or rebranding suggestion so seemingly single-minded and so lacking in real substance or planning. Come back with a business plan if you feel so strongly about this? Whats also funny is they call the current supporters of Darkcoin single-minded for supporting the actual name of the coin we are invested in, creating services for and trying to promote, right now…

The development team should be doing what they do best: developing the coin (coding new features, fixing bugs, etc). The Foundation on the other hand (which Evan happens to be a part of), should in involved in the discussion. As stated on DCT, if you really feel having an open discussion weighing the pros and cons to a community-driven project is going to "crash the market" then it further proves the point that the existing market is small and nimble. Darkcoin is no longer solely a privacy-centric coin. There will be people that might be driven to use it simply from the standpoint of instantx. Isn't it at least worth discussing whether or not the existing name hinders wider adoption? We all want to see Darkcoin succeed (at least the people holding Darkcoin that is) and having an educational, community-driven discussion is a way to let it all air out. No names have been decided and it's still at the point of weighing pros and cons. You make it sound like there is already a name out there, that's not the point of this discussion at the moment.

There are real people and merchants turned off by the name Darkcoin. It should be discussed if there is enough potential for future adoption including these people or not. I'd wager yes, but you're free to derive your own opinions. You could easily burn the resources engaging a marketing firm that will more than likely tell you the exact same thing... it's far more likely you are excluding demographics based on the name (and certainly having a far more difficult time with adoption) than if a different, more neutral, fluent name was decided.

The people voting against it really need to list why they aren't for it... after all, this is a pros and cons. To simply say, oh, well it got us to where we are today isn't really solid logic. $10 million dollars in terms of brands globally is peanuts, no matter which way you slice it. There is no denying it got us to where we are now, but as we transition into being a currency that offers more than just privacy, it seems like it is worth at least some discussion.

[bigrcanada]

Maybe the name should be changed one day, but there is a way to do things like that and such a process requires initiation and oversight by the core development team, after all we are still at development stage for now and we don't even really know what else Evan is reserving as a surprise for Darkcoin.... I've rarely heard a supposed perfect marketing strategy or rebranding suggestion so seemingly single-minded and so lacking in real substance or planning. Come back with a business plan if you feel so strongly about this? Whats also funny is they call the current supporters of Darkcoin single-minded for supporting the actual name of the coin we are invested in, creating services for and trying to promote, right now…

The name is only one of many very important items that should be visited and planned out, and I'm very confident that Evan has this planned out far more then many here realize.

I also would agree with r-ando.  As the very first brick and mortar business to accept Darkcoin back in February/March, I would say I have one of the best insights to "public" response or lack of and customer feedback(that is a topic for another day).  As a business owner...and not a techie I have a very different perspective.  The problem I see is we have many people in here that have NO CONCEPT of financial systems, marketing and just general business acumen.  This is a big problem when one is trying to promote a financial instrument.  

For perspective...My company is nearly worth the market cap of this coin! and I'm one of the smallest wineries in my region...a tiny player. What we have are many people here have no business or financial systems knowledge.  What is needed is a board of professionals from multiple areas, Financial, Business, Software Developers and Marketers.  We need  a "business plan" in essence...this is BUSINESS 101!  If I were asked  I would certainly be interested in sitting on said board.  

Rich