Yes this is due to many factors. Some I will list below.
1/ Multipools selling - A multipool mining BTA over every other crypto available - shows that BTA is a profitable to sell.
2/ Little buy support - Without competing support a buyer can pull his or her order to drive down price to buy larger quantities.
This is not all as bad as it may look. The lower end of distribution of BTA has increased steadily. Trading as also steadily increased. Community awareness is also growing.
As Bata grows, we will enter new markets, but for now, it's a great time to pick up some BTA as charts and history shows it will go up again, then down and up etc.
The question one must ask themselves is: How much is BTA really worth? I have provided comparisons and all the resources required to make an informed decision.
One thing I can say is I won't be selling my BTA until its real worth recognized.