Even though real demand fell off a cliff quite a few years ago. Americans and much of the world citizens are completely tapped out, from all the personal household debt, student loan debt, and lack of income growth. They can't consume any more stuff. And they are starting to not even desire any more stuff, willing to live and be happy with less.
Yeah, nobody needs a faster computer or better smartphone these days.
Tech companies saw this years ago, and desperately tried to invent new types of products: smart watches, fitness trackers, VR... but nobody needs this shit.
Now they're trying foldable smartphones, ha!