Really good research you have done. Thanks for sharing the detailed information about loopia.
I think it time for Facebook to think user perspective. Loopia definitely has done some research and identified the gaps, or things that most people don't like of facebook and the same thing they are working on it. There are many users who are just stuck in facebook because they do not have any alternatives. Not just Loopia, Facebook is getting tough competition with other similar social media player who has already influenced its users.
Let me check more on Loopia to join.