For a business to build a reputation, it takes a lot of money and time to be invested to achieve this through marketing, brand awareness and all other activities.
Money has nothing to do with building a reputation for any organisation but good customer care and transparency. Most investors feel money is all that matters not knowing a good customer care service can attract lots of patronage.
But my question is why would they risk all they have invested to a few players by scamming them? I for one know the forum will side with the player that have been allegedly being scammed in most cases but how do casino's/bookies protect themselves if not terms and conditions?
No business who has struggled to build a good reputation would want to tanish it for a meaningless reason. This is why it's always adviced to read through the terms and conditions of a particular casino or any gambling site before signing up so you understand what risk you are involving yourself with at any given point in time.