Focus on creating a decentralized black market like voot is aiming for? You guys got the budget to realize it much faster than they can I guess. It's also how bitcoin started...
It's not very original, but it's the type of commerce crypto is actually more useful then ordinary currencies. And it's a huge market: guns, drugs, organs, hostages & prostitutes. That's what all these nasty mofo's wanna buy. Create a nice environment for them