Check out http://bitcoin.meetup.com/ to see if there are any groups in your area.
Then check out LocalBitcoins.com for people buying/selling in your area.
Reach out to all of them and see if they are interested in meeting up on Bitcoin Wednesday.
When you get a meeting going, it's just socializing. We talk about the latest bitcoin news, projects we're working on, or more general stuff like politics, etc.
Try and get a poster board and easel to put on your table or near your gathering spot so others around you know what you're doing - it helps awareness and you'll be surprised how many "outsiders" inquire and have "heard something about it" and want to know more.
Then when you get brave and motivated enough, you can entice merchants with your growing numbers and ask them to accept bitcoin in return for your patronage.
It's GREAT fun!