In today's world, the only way we can increase our earning is to rule out the middleman. This was also one of the main reason Crypto was created. I believe it all makes sense where people deal on 1x1 basis via common platform/interest than going thru some third party where I stand a chance to either make less profit or prone to the rules and regulations that mostly benefit the third party. I believe that with the launch of this token the reader/author world will benefit the most as everyone will be rewarded equally for their efforts and time.
In addition, settlement transactions will become transparent and each author will receive what he really deserves! The platform will make a furor in this industry, it remains to attract more investors and trust the developers of the platform!