Is 10x straight out of the gate out of the question taking into account the hot market?
Depends on the exchange it gets on,
Poloniex 10x+ out the gate, very possible
Bittrex 250-400% gain
Liqui. 50-250% gain
Polo is very unlikely but Bittrex or an exchange that size should be a guarantee with that sellout. (I noticed a 33k ETH lump sum contributed within the first few minutes originally came out of 'Kraken-4' wallet or something to that effect, probably just a whale using that exchange but who knows.)
I may actually accumulate more if it only comes on Liqui.io to start as it is quick to add ETH tokens but has low volume & users still by comparison so you can often get good projects undervalued at the start thanks to eager profit takers.