Papyrus MVP Official ReleasePapyrus is launching its MVP that consists of an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending on the quality of results as verified by independent verification service suppliers. The MVP is deployed on Ethereum TestNet Rinkeby and will be launched in Ethereum MainNet after the second Token Generation Event.
The Papyrus Channel Layer is the key feature of the MVP, executing smart contracts over large datasets collected by network participants. The launch has made it possible to test the scalability of the Papyrus solution and prove its applicability to the programmatic ad market, where the number of ad impressions reaches billions every second. Scalability on data and low infrastructure costs are what differentiate Papyrus from other blockchain solutions.
Later this year, Papyrus will launch its open-source blockchain network where the current MVP will be migrated. The Papyrus blockchain network will be an Ethereum fork, which will reduce the cost of smart contracts execution and ensure transaction privacy using dPoS consensus and zero-knowledge proofs. It is a necessity in the advertising market, as media buyers want to keep the structure of their spending confidential. The network will also provide Papyrus developers with a more flexible architecture for modification.
Due to its data scalability and privacy protection capabilities, the Papyrus blockchain architecture offers an extensive range of use cases not only within the advertising industry but for all business applications requiring the secure execution of smart contracts based on large data sets and their analysis, notably with AI models. The potential market for the Papyrus network is enormous. In addition to improving the advertising ecosystem, it can be applied to build high-frequency trading solutions backed by smart contracts, automatic loan issuance based on dynamic scoring, and many other scenarios, including in the Internet of Things market.
The launch of the MVP is a fundamental step in the development of more products using the Papyrus’ blockchain architecture.
The MVP consists of 3 main parts:
Papyrus Advertiser Account and Demand-Side Platform (DSP) backend
Papyrus Publisher Account and Supply-Side Platform (SSP) backend
Papyrus Viewability Verifier to check if ads are displayed in the viewable area of users’ screen.
More info how does it work: https://blog.papyrus.global/papyrus-mvp-official-release-cd9628ca6c52Papyrus gives everyone the opportunity to launch an advertising campaign with free test ERC-20 tokens tPPR, released in Ethereum TestNet Rinkeby.
The banner displayed in the Papyrus MVP already works on the main page of
our absolutely new website — check it out https://papyrus.global!
To run an advertising campaign, you need to register an Advertiser Account, order free tPPR tokens to your wallet, and create an advertising campaign. The Papyrus team reserves the exclusive right to moderate and select advertising campaigns. If you are a publisher, you can use the MVP to experiment with the placement of ad units. Also, everyone can see what the advertiser’s and publisher’s dashboards look like in demo accounts.
The Papyrus MVP is the first step to many future Papyrus blockchain applications in the advertising market. Papyrus does not plan to develop its own advertising network as a commercial business but focuses on creating an open-source blockchain architecture that will complement all existing platforms and ad networks, providing them with transparent and secure settlements through smart contracts.
The goal of Papyrus is to restore the trust lost between market players and significantly enhance the efficiency of the multi-billion dollar digital advertising market.
