With the help of which solution will the advertisers receive statistics on the promo campaign?
The platform will allow to run custom advertising campaigns such as full-screen video takeovers or full-page branded design or content will be implemented by an in-house developed AdTech solution that will include the following components:
- Wizard that will allow advertisers to specify campaign parameters and upload all creative formats.
- Smart-contract based advertising engine that will assure transparent measurement of advertising performance by logging important events into blockchain.
- Custom analytical tools that will give insights into campaign results enriched by our audience knowledge.
- API to industry-standard analytical suite such as Google Analytics that will allow advertisers to integrate results from TokenStars campaigns into the common reporting
practice.
- Platform tokens will be used as a universal method of payment for custom advertising.
- Data Management Platform (DMP) is the system that purpose is to collect and analyze information about project audience and to use the data for advertising campaigns
targeting. As majority of the project visitors will be the authorized users we will be having unique and precise insight of the audience properties, that we will further enrich
by integrating with one of the data management platforms.
- We will use one of the third-party ad servers or SSPs to run display advertising campaigns on our web properties and apps. Audience segments collected with the DMP
will be available for campaign targeting exclusively for the advertisers of TokenStars.
- We will be able to run programmatic advertising campaigns on behalf of our clients using exclusive audience data and one of the industry-standard media buying solutions (DSP).