First time that i actually saw that rebranding competition... Is it over or is there still time to join in? It takes some time to come up with a perfect logo/rebrand.
https://en.wikipedia.org/wiki/Jing_(Chinese)
https://en.wikipedia.org/wiki/Cash_(Chinese_coin)
i would rebrand it with something as sensible as what follows... flowers (or the like of it) would mean something well enough about prosperity and commerce in relation to chinese coins (at least).
"Chinese cash coins with flower (rosette) holes (Traditional Chinese: 花穿錢) are a type of Chinese cash coin with an octagonal hole as opposed to a square one, they have a very long history possibly dating back to the first Ban Liang cash coins cast under the State of Qin (Ch'in) or the Han dynasty. "
... it goes on to say ...
"It is also possible that these "flower holes" and "turtle shell holes" functioned as Chinese numismatic charms, this is because the number 8 (八, bā) is a homophonic pun in Mandarin Chinese with "to prosper" or "wealth" (發財, fā cái), while the number 6 (六, liù) is a Mandarin Chinese homophonic pun with "prosperity" (祿, lù). Concurrently the Mandarin Chinese word for as "chestnut" (栗子, lì zi) as in the term "chestnut holes" could be a homophonic pun in Mandarin Chinese with the phrase "establishing sons" (立子, lì zi), which expresses a desire to produce male offspring. "
Can you think of any other cultural references to inspire the brand of what is really project for everyone to enjoy