Do you think an ICO, or coin, is all about the marketing?

[Pattart]

I don't agree that marketing consists of the complete success of an ICO. Yes it can be crucial for most coins but I've seen many ICOs with barely any marketing making it big. What I think is that actual selling point of any project is its functionality in everyday use. It's getting harder and harder for ICOs to come up with original ideas for these kinds of projects. Now all we see are the same ideas regurgitated by rivaling startups just +1 then the next. Original ideas and strong ethics in development is truly what stands out further than marketing in the long run.

but I think even though they have very good ideas and useful development but if they do not do good marketing then their project will not be publicly known dude. I know that a good idea is the main thing in the ICO. but we can not skip marketing for project building plans? because marketing is one of the most important things as well.. #IMO

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[fredforthewin]

what is a coin without marketing?

[V1saya]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

Many ICOs are now quite similar to ICOs that have already passed through. Some are even copies in general. But to a certain extent, this will offer a competitive market because there will now be more than one project putting forward certain offers in the market.

There are also highly original and revolutionary ICOs though.

[mroth7684]

everything need marketing. that is why google get so much money. everything need to known your coin then it can get value

[bacterium]

Marketing is only a tool to make ICO successful . I think that the most thing is the team and what they got or have done before deciding go ICO. For example collected huge client base, created first phase of project, partnered with big known company out of Crypto to collaborate and so. We need see real homework not talks only!

[bebejhen]

everything need marketing. that is why google get so much money. everything need to known your coin then it can get value

I agree with you. Everything needs market. Everything is all about marketing even in the smallest thing. Even in our oldest generation they already did the marketing. They trade things to another even if there is no money yet. All things around us just circulates. And that's the world we used to be.

[dhka]

Most of it yes, all about it of course not. Marketing has a big part in how successful a project or a brand will be. Just take an example of smartphone market in developing countries. It is now flooded with China Phone which has no real spec but huge and massive marketing, they even surpass those of reputable brand likes S*ams*ng and *ppl*. Quality of the product will decide whether their ealry investor will continue to support or leave them.

[richierich]

Marketing is a method used to do a business.  The products we use now were newly invented and reached us because of marketing. Just look at the innovations from each ICO. Too many good projects.  These projects should reach only via marketing.

[Kr-sama]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

That's pretty much my thought. I see new alt-coins popping out every day... as you said, for gambling, for music,etc.. they've became like facebook credits, you buy them and use them on one specific website just for that company that created it so they can roll those coins on their own website while the price is rising... similar strategy to steam, where you can deposit money and sell games but you can't withdraw.

At the end of the day, it's all about the profit. They are following this kind of trend in order to generate even more profit.

[Xenoph0bia]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

I think marketing of your project is the most important thing to do if you want to raise huge amount of money for your project. Marketing helps to make your coin popular among potential investors and I believe that a gouge portion of your initial amount should be spent on advertising your project.

[Btc_1856]

In every business we always need good marketing otherwise we have to face major problems. Suppose if we are delivering a good product to the community without marketing we cannot show to the community. Through marketing the product only we can able to show the value of the product and is same with the ICO's also.

[Alex Mercer]

Cardano, Salt, Kin, Regalcoin... What is all this? These coins were not even there in the last week.

[SirLancelot]

It surely takes the big part of your budget to promote your project. Huge work and effort usually go into developing your idea and without marketing all the progress will go to waste. However, there do exist exception of the rules, where people just love the poorly promoted idea and backed the project within an hour.

It surely do take a whole lot of budget to market your product. However, with good marketing skills, and having a successful crowdfunding, that is nothing.

However, there are so many projects out there and I really wonder what people usually look out for in ICOs that would actually make them believe in those projects. I cannot say though, since the future is unpredictable but it kinda sucks sometimes.

[danbitcoin1]

90% marketing, same for many existing coins. Just look at regalcoin and bitconnect.

[Quietman]

I think marketing strategy has a bigger role for the promition and succes of a project. That is why most project are allocating a big amount for marketing of the project. The more the coin is being promoted to the market the more investors it will attract. But still it doesn't always mean that you have a good marketing style you will also have a good coin.

[bramborakymilenec]

I think marketing and who they are connected to does play a huge role in ICO's, because the crypto world is still quite small and growing.

Although i still think that having a great idea and a strong team and whitepaper shines through, even if their marketing is quite poor. Sadly because of the boom, marketing is an important part and some ICO's who are original can't beat some of the ones who have big investors that can shell out lots of cash for marketing.

This is why bitcointalk is important.

[imperatron]

Marketing means a lot yeah, but I dont think that its the only thing that is needed for a really good project. If you want to stay strong in the next couple of years you need  a skilled team! If you just can do marketing, there will be just a pump and dump in my opinion!

[Lumada]

Marketing means a lot yeah, but I dont think that its the only thing that is needed for a really good project. If you want to stay strong in the next couple of years you need  a skilled team! If you just can do marketing, there will be just a pump and dump in my opinion!

Proper management and marketing should always be in a project, no matter how good we are in earning or making the project profitable when the time come we lose control on it for too much traffic maybe,it may cause many mistakes and leads to lose

[Nerman]

I think marketing strategy has a bigger role for the promition and succes of a project. That is why most project are allocating a big amount for marketing of the project. The more the coin is being promoted to the market the more investors it will attract. But still it doesn't always mean that you have a good marketing style you will also have a good coin.

I agree marketing is part of the strategy not just by ICO but also all the products in world. They need to make the name known to the market but it does not mean that it would sell. Serious investors will always research about the company launching the coin of course as much as possible they do now want to be scammed or buy some shit coin.
They can always spend millions and millions of money in their marketing but always remember that if the product or coin is not worth buying no one would buy it.

[ChinkyEyes]

Marketing helps a lot with an ICO. If it is done right it can create a hype. As a company you need to think about how you want to be profiled. Because marketing done badly can affect your business.