Do you think an ICO, or coin, is all about the marketing?

[PokerFace3]

Marketing is big, Apple is a relatively bland brand in technology (imo) but their marketing made them a leader, marketing ICOs is something every company will do but what you as an investor should focus is not the flashy stuff, read the white paper, see the use cases and then decide

So true about this. Marketing is highly paramount in any project and that is what really makes some brand a leader in their industry today like Apple that you have mentioned. Every brand that wants to succeed should definitely understand that without good marketing, it is always hard for a project to go far.

[kirito1614]

Certainly. In any case, that is valid for generally everything. The universes greatest brands still spend fortunes on marking, despite the fact that their brands are pervasive. Simply consider auto brands, cola/soda pop brands, lager brands. A considerable lot of those are so generally realized that showcasing them are practically repetitive, yet their promoting spending plans frequently make up the biggest extent of their aggregate spending plan. Given the buildup around ICOs and the colossal measure of rivalry that has prospered in the space in such a brief span, frequently the main contrast in the vicinity of one and the following will be the advertising effort. Reasonably, the objective market of ICOs is as yet fragmentary, given that the greater part of the members in the crowdsale bit of the ICO are people like us that are playing the still exceptionally youthful cryptocoin scene.

[CryptosapienZA]

I think marketing is a very important aspect but certainly not the only aspect. I have seen a lot of projects with a very good product but poor marketing.. Unfortunately they ended up failing to attract investors. We can't deny the fact that if you don't have big venture capitalist, you need to market aggressively to reach a wide audience. The more potential investors get talking about your product themore likely you are to attract investment.

[honeyduckgoose]

I do think a large part of it is marketing, but you could say that about every product that has competitors for investors / customers.

Why do you buy an apple over a pc? Or coke over pepsi?

for some people it is simply down to the marketing of the product.

[ThunderCatSteve]

Marketing is one of the things that makes an ICO successful but as we can observe in all business, marketing is important in order for the people to be aware of it. The most famous brands even those that are already household names have something new to offer to make people be excited about their products even if they have just added a little twist to their existing products. Some investors also who are just sick of the scam ICOs look at the team behind it because credibility of a person also attract investors and make them trust a project.

Yeah! With a good marketing, a project can easily be successful. I have seen some huge level of marketing skills from some projects on this thread and I surely applauded them. With that level of marketing skills, I would actually want to be a part of such project. However, it all depends on the project and how really prospectus they seem.

[redsun114]

I don't agree that marketing consists of the complete success of an ICO. Yes it can be crucial for most coins but I've seen many ICOs with barely any marketing making it big. What I think is that actual selling point of any project is its functionality in everyday use. It's getting harder and harder for ICOs to come up with original ideas for these kinds of projects. Now all we see are the same ideas regurgitated by rivaling startups just +1 then the next. Original ideas and strong ethics in development is truly what stands out further than marketing in the long run.

You are right in a way as the authenticity or prospect of a project can speak for itself but with marketing it can even be much more better and achieve more than without marketing.

Only few people know how to search out for information and you can be lucky to come close to finding a good project after a good research. However, with good marketing, it targets everyone and you can easily be connected with the project without much work from your side. I totally believe without good marketing, you are simply hiding yourself from your target market.

[feelideb]

Everything is about marketing not only ICO. Originality to me is first consideration of which is very rare these days ! I think before you put your money in any ICO, you have to look beyond fancy graphics and technical jagons. Look for what is visible and what has been put in so far; not in terms of money raised but product that is working.

[rainbow169]

it's a lot to do with marketing, look at monetha, a lot of effort been put in the ICO and they seem to have pulled it off, but does this leads to the long term success or even price not being dumped hard after listing? Don't think so

[Bezobraznike]

Everything is about marketing not only ICO. Originality to me is first consideration of which is very rare these days ! I think before you put your money in any ICO, you have to look beyond fancy graphics and technical jagons. Look for what is visible and what has been put in so far; not in terms of money raised but product that is working.

   I can not explain with words how much you are wrong, and members that thinks the same like you.
   It is not all about marketing, that is wrong point of view. Instead to look commercials and choose
by them, try to seek for quality. ICO`s need to find their way to us customers, and better planed
advertising can help them in that. But what is behind that, do you read what they have to offer or
you just take a look on pictures and on how many places they advertise their ICO?
   I try to understand what ICO have to offer, I was in BitDice bounty campaign cause I believe that
casinos are the future, and that investing in their token I invest in that casino and maybe I can have
good profit from that.

[Morguk]

Number one there needs to be a problem and the ICO/coin needs to solve it, but marketing definitely helps! Many bad ICO's have done well just because of their marketing. ETH has partly done so well because of marketing.

[cryptoadmire]

I think it is a large part of an ICO.

Marketing is a way to distinguish yourself from other competitors, so I see why a lot of ICO's are throwing a lot of money at marketing.

I would just look past the marketing, and focus on the fundamentals such as the whitepaper, the team etc

[PadenoM]

yes i think so, the proof is the scam ICO, with good design good com, airdrop... it is working, nowadays all is based on marketing, give me the best product with no marketing and it will be doomed

[carlosmg]

For ICOs, it's all about marketing, I look at coinmarketcap.com and I have trouble finding something with real substance.

For cryptocurrencies in general, we have to be fair and give some merit for alts like Litecoin and Monero.

[yillusion]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

traditional industry already exited, but if we can use a new technology to change it, it will be different, see how many your life have been changed by the internet around you, what we can do is to embrass the new technology and use it to make oue life better

[sinduarianto]

all projects definitely need most of the budget to promote Jobs projects and big business usually develops in developing ideas and without marketing all progress will be in vain. so the project will promote success in ICO.

[sarfwr]

i agree！！this is the true.

[Boomber]

No i think people see potential at ICO or Coin. If they predicting price's will grow up so people will buy and holding until get profit.

[JeffBrad12]

For ICOs, it's all about marketing, I look at coinmarketcap.com and I have trouble finding something with real substance.

For cryptocurrencies in general, we have to be fair and give some merit for alts like Litecoin and Monero.

Is there a proof if the ico is all about the marketing, i think that you are wrong in this moment, But honestly the marketing give very big impact to the project to promote its own project but the main reason still on the idea and the development process, if the development process goes smoothly and that will attract a lot of the investors, and i don't think that the marketing had all of the role in this game.

[Casabrandy]

No i think people see potential at ICO or Coin. If they predicting price's will grow up so people will buy and holding until get profit.

It is somehow a modern way to have stocks,than buying sime stocks on a comapny which needs too big initial inveatment,in crypto we were able to do it in any amount and with many options of company and iCO convenient for us.

[posternat]

I mean most these ICOs are not even original ...
Adult dating, real estate, gambling, etc etc ...
Really there is nothing new to the table, so what is it about ?
How much you spend on marketing ?

Of course not. They could do all the marketing in the world and sell people on it and then do absolutely nothing wants to find a release comes and have the coin fall to s***. That is the making of a good scam not the making of a good project. It happens all the time. Marketing is something that is Port. But you have to back that marketing up with actually keeping the promises that you made.