Learning a bit more about Project Proton
https://medium.com/orbs-network/blockchain-in-digital-advertising-combating-ad-fraud-cutting-middle-men-36c03014c520November
https://blog.zilliqa.com/project-proton-updates-on-the-mindshare-initiative-c464b33d259f Sept 6
Project Proton is an initiative between the following partners:
WPP, the world’s biggest advertising conglomerate, led by Mindshare
●
Mediamath: A leading digital media buying platform and services company based in New York, serving over 250B ad impressions a day (more than the combined volume from top 10 stock exchanges globally). Mediamath serves over 4,000 clients in its portfolio.
●
Mindshare: Mindshare is a global media and marketing services company with 7,000 employees across 116 countries, and global revenue at USD34.5B annually. Clients include Unilever, PepsiCo, GSK, Yum Restaurants, Dyson, Nestle, American Express and others.
●
Rubicon Project: Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
+More Partners
(From Zilliqa's recent ama)
xinshudong
4 days ago
We will be running a pilot campaign in early-Feb. The sandbox testing conducted in December 2019 was successful. We look forward to sharing more updates once the pilot campaign is completed.
Project Proton uses smart contracts to express the logic for billing reconciliation and settlement between the parties. However, the project is still at the trial stage, and the exact deployment choice is to be made by the consortium members. If the final deployment is on the Zilliqa blockchain, then yes, ZILs would be required to fuel the gas, and the Zilliqa team would be happy to explore ways to make that process as smooth as possible.