What i like about IOTA is the fact that it was real world use by major companies. BOSCH is just one of many that have started to use IOTA, there are names like VW that are floating around. This is going to be a top 10 coins one day
I don't think Bosch already started to use it. Or for what? IOTA is still not ready yet I think.
Please inform yourself before you make assumptions that are easy to disprove. Bosch has even developed software (XDK2MAM) that serves as an interface between XDK & IOTA for secure data transmission for all kinds of sensors.
https://www.bosch-connectivity.com/newsroom/blog/xdk2mam/