Here I have found the WOW ICO marketing plan
The ICO era is currently in it’s rising phase, and each day the media talks about the latest news revolving around cryptocurrency. We are waiting for the top ICO from the company Telegram to become the biggest ICO in crypto history, as it will raise over $5 billion dollars.
At the end of 2017,the average number of ICO campaigns closed to three per day. There are a lot of unsuccessful ICOs out there that have failed to reach their soft cap (proven by confessions from some of the teams), so it is not as easy to make one now as it was back in 2017. So we could finally forget about “Garage ICOs” and become more serious about this form of fundraising.
In terms of ICO marketing, the total budget for success is rising and so is the initial cost of investments. You must create a prototype and gain the approval from the communities and advisors if you want to succeed.
The average cost for outsourcing ICO marketing to one of top agencies starts from around $280,000, not including the legal fees that run for about $20,000
In this article we will discuss the costs of starting an ICO this year. We will also include comments from agency experts and ad network owners.
1. ICO Listings
Variant 1 — outsource to agencyThe cost: $25,000
What to expect:At least 10 popular ICO listings
Paid options included
Variant 2 — by yourself
The cost: ~$15,000 (you should include manager’s salary so he or she can send the information)
Top listings cost:http://www.coinschedule.com/ — 0.02 BTC
https://www.ico-list.com/ — 0.3 BTC
https://tokenmarket.net/ — Free, manually screened, up to 2 weeks
Icoalert.com — Free
https://cointelegraph.com/ico-calendar — start from $10000
ICO Rating AgenciesThere are special types of companies that could audit and rate your ICO for investors. You will receive a special report of investment attractiveness of your ICO and could be listed.
https://digrate.com/ — 1 BTC for report
https://icorating.com/ — $20,000 for report
https://icobench.com/ — Starts from 0.4 BTC
Optimum StrategyThe best strategy will be to place your ICO on Coinschedule, get ratings from ICORating, Digrate, or any other rating service (it will help you to summarize leaks in your ICO), and start pushing FREE listings in order to place your ICO. Don’t forget that ICO ratings appear everyday as well as die everyday too. They start their ratings from parsing the top lists, so you could gain additional traffic that way as well.
Brian Kean, Chief Business Development Officer ICORating.com:
More importantly, the project should be well “packed.” All the materials (white paper, one-pager, web-site, etc.) should be composed in the language of the investors so that it will make the project more attractive to them. It is important to note that in 2018, investors into ICO will become more professional and there will be more players from the traditional financial market amongst them.
Secondly, it is extremely important to build personalized relations with the investors: to contact them directly, to pitch them at a crypto event, to organize personal meeting with them. It is important to note that the information about the projects rated by ICORating is mailed to the list of funds,thus significantly raising their chances to be noticed. Generally, well developed relations with investors, and the agreements with them, ensures that at least the soft cap is collected during the ICO.
Yaroslav Lunev, Strategy Head @ Merklion Agency: t.me/yardy
Personally, I like ICObench and ICOdrops. These guys knows what they’re doing, and this is why more and more people trust them, a fact reflected in the traffic numbers. I remember them first starting out, having a good dialog with the audience right from the start.
Source:
https://hackernoon.com/what-should-your-ico-marketing-plan-look-like-in-2018-315135fe98514
