Reasons why ICOs fail

[docamvan1997]

ICOs fail because:
1. This time is downtrend. ICOs is not still hot.
2. Some ICOs is not real. They are scams. No new idea, no victory.
3. Real value of ICOs is low. No one cares.

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[Papcio77]

One reason is because of huge number of ICO everyday. And investor have limit in investing their money after they bought token then wait so upcoming ICO doesnt have enough investor to succeed the ICO sales. Even a great project not meet  its hard cap. One more thing the scam ICO, some user would be afraid to try again if they from bad ICO experience

[dropper01]

So many ico that I observed the concept is almost all good. just the preparation is less mature and the average ico is too imposed if I see. Promotion is also the most important thing

[sophiawhite]

There's a lot of reasons, you need a fairly big advertising budget to start an ICO aswell, not easy to get people to invest in a new token, not like last year.

[allgetshigh]

As it seems to me, one of the main factors of the failure of ICO - people are becoming smarter. Already every "child" can understand that the project's tokens can be bought after entering the exchange, when the price is DOWN.

[elzjmirra]

The reason a lot of ICO failed because they did not reach the target sales soft cap. And there are some parties who exploit the situation and they are not responsible for making false ICO. And the number of greedy people against the ICO project. And this makes us to always do a consideration before joining ICO.

[arkaasay]

well it is possible. I see so many projects that require so much work to be done, but their ICO is already on the market. Many ICOs do not make sense. They will fail with or without crypto. Even crypto raise their level of success a little just from the hype.

[conanmori]

Mostly we got so many ICOs right now and most of them failed but some are stable. But how can we say that they fail since some of ICOs needs a year to be develop and to see the potential of them. They might fail on crypto market but when the project real value fully develop the market can also be change. So I believe that it depends on the ICO you are participating on how many years can they work for it.

[kamalkk]

In my opinion ICO will be success or fail depend on the their team founder, if they really solid and professional to development their project for sure will success although many competitor in the market!

[BlackRacerX]

There are many ICOs out there, but more than 50% of them fail.
From my analogy, could this be the reasons why ICOs fail?
1. Being too complicated:
If you want investors to favour your ICO, make sure they understand your coin offering. Be concise yet interesting, creative yet not too ‘techy’ and try to explain concepts from scratch. Of course, the detail you go into is likely to depend on your target audience.
2. No unique Use case and lack of creativity:
The reality is, ICOs are not straightforward and with new ideas and concepts arising daily, you need to get noticed and that means coming up with some unique Use case
So, before a developer even attempts to launch an ICO or enter the crypto world, ask yourself: "What will make investors choose this particular ICO over a competitor’s ICO?"
I believe the list continues.

I agree with both points. Another would be an inconsistent or rather a rubbish marketing team behind the token. If don't consider how much of an impact marketing does to the product we market, then Steve Jobs wouldn't have made Apple a tech-giant now. Marketing is very important to make a huge impact in the cryptocurrency industry.

[setancredit3]

I believe for too many ICOs to fail because too many ICOs are starting to grow, if I think one of the main reasons ICO fails is because the team behind the project and marketing because the product will be shipped after ICO so they need to attract investors to put money on their projects, as well as partners and advisors to help ICO become trustworthy.

[emmablue]

I found this hilarious post on instagram... my gut hurts from laughing so hard!🤣🤣
ICO project vs white paper💰💰💰"What we get vs what we want"😍😍
so basically it use the LV bag as a metaphor, like "the whitepaper", but the actual product is like a Chinese rural worker's luggage bag. It is all about branding, not not actually use. If you look at the data on dappradar, there are only hundreds of daily active users for the top dapps. Most of the ICO projects even dont have any actual project yet. without real life application with no real value, I think that's why they fail.


https://www.instagram.com/sweetie_bit/

Several reasons that can make an ICO fail include some of the following;
1. Not having a clear whitepaper which explain the project concept in a simple language. Many ICOs whitepapers are full of marketing lingos.So investors could not understand what the project is all about.
2. No strong team to back the project; any project without a strong backer will likely fail.
3, The wrong governance structure of the project ICO can make an ICO to fail; whether centralized or decentralized. Most investors prefer a decentralized structure to a centralized structure because with a decentralized structure they are sure of total freedom from manipulation.

[RoooooR]

I guess you are correct on the reasons you've state and they correlate on each other actually. First is the uniqueness of the ICO, it maybe a good thing to innovate other ICO's thru applying their mechanism on your own and improving your own one but it's also a risk coz pioneers are not that easy to be overtaken. Well because of this uniqueness quality you end up making your own which is very unique but it ended up very complicated because of it's difference on all of the others that exist in the market.

[levyashin]

People are blaming bearish market but if the project is good, icos still getting money.

But ok projects, or bad projects can't get any funds right now.

Look at Enlte for example, they probably raised more than 15m already. If a project is good, it will always find a way to get good funding.

[Arrazi1507]

Several reasons that can make an ICO fail include some of the following;
1. Not having a clear whitepaper which explain the project concept in a simple language. Many ICOs whitepapers are full of marketing lingos.So investors could not understand what the project is all about.
2. No strong team to back the project; any project without a strong backer will likely fail.
3, The wrong governance structure of the project ICO can make an ICO to fail; whether centralized or decentralized. Most investors prefer a decentralized structure to a centralized structure because with a decentralized structure they are sure of total freedom from manipulation.

I agree with that, and sometimes I think another factor in some ICO fail because its a scam they just copy system, whitepaper, and website from another ICO

[tsagaeff.m]

Could not cope with all the responsibilities of the team or their marketing failed them,a lot of potential causes of failure.

[booboom465]

I think one of the main reason ICO's fail is because of the team behind the project and marketing because the product will be deliver after the ICO so they need to attract investors to put money on their project, also partners and advisors helps the ICO to be trustworthy.

[beskid]

It should be noted that the market for primary coin placement continues to evolve, and a high share of failures is the norm for startups in any market. ICO is a victim of its own success. Jeff Coyen: "It's great to collect money without sacrificing capital.  Most founders of companies funded through ICO, still control their companies.  They have advisors, not directors;  they have tokens holders, not shareholders.  But without traditional accountability, founders and team members may lack discipline.  In short, money was too easy for further productive development of the project. "  Are we expecting further failures of ICO?  Yes, but this does not mean that you need to stop investing.  In fact, the principles of investment remain the same as they always are.  The increase in the number of ICOs only means that investors will have to make more efforts to select the most promising projects.

[wewe123]

One reason why ICO fails is that maybe it has a low budget in their promotions of the project, and another reason might be the team have not made a good strategy of their platform, and the project might be similar to previous projects which have already launched.

[Akselrod]

I think that now the root cause is a long bear market. Secondly, most projects are a copy of existing projects. And in a third a lot of ICO want to create a blockchain project in which the blockchain is not needed at all.