[ANN] XCHNG by Kochava Labs SEZC - Backed by #HASHED

[Felicisimoiii]

Blockchain in Advertising: The Winning Architecture of XCHNG

For those that are new to the discussion, XCHNG is the open blockchain framework for digital advertising that Kochava has built over the past few years. Unlike other projects that are attempting to apply blockchain to particular facets of digital ads, our approach is holistic in nature and is focused on managing the workflow process of insertion orders between buyers and sellers all the way through fulfillment, measurement, and payment. Suffice to say, it was an exciting presentation. It was also notable that many of those in attendance were also customers of Kochava — relying on our platform to measure their existing advertising efforts. It seems only natural in this discussion to show how this next-generation open system is both innovative and new to the industry, but also a continuation of what we’ve already been doing to serve these leading brands.

We were joined by marketing and advertising leadership at Coca-Cola, American Express, Intuit, Ally Financial, The Weather Company, GSK, Marriott, Allstate, Campbell Soup and many others. Leading agencies and premium publishers were also in attendance.

You can read the full article here: https://medium.com/@charlesmanning/blockchain-in-advertising-the-winning-architecture-of-xchng-82e9d5fc28e2

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[kieran_84]

Hello everyone,

I would like to invite you all to join our official Telegram XCHNG Chat and News channels  

XHCNG Chat: https://t.me/xchng

XCHNG News: https://t.me/xchng_news

[lps21]

Hi all!

You have 35 days left until the pre-sale opens. Join the whitelist now!  

Link to the website below:

https://www.xchng.io/

[Felicisimoiii]

Hello everyone! XCHNG Founder, Charles Manning, participated in a panel discussion at Social Media Week about the relevancy of blockchain to businesses - https://bit.ly/2HA1fjU

[lps21]

In its simplest form, digital advertising facilitates the delivery of marketing messages and content to consumers across the Internet, mobile apps, and other connected devices. In reality, the process has become extremely complex, with many actors working together within this ecosystem under individual contractual agreements. XCHNG has a solution.

Read more about it in the whitepaper at: https://www.xchng.io/white-paper-download/

[lps21]

"As the volume of available impressions increases, advertisers, publishers, and the underlying supply chains face increasing levels of complexity."

Want to learn more?

Check out the XCHNG whitepaper at: https://www.xchng.io/wp-content/uploads/2018/05/XCHNGWhitePaper.V10-1.pdf

[lps21]

Hey everyone! You have 31 days left until the pre-sale. Join the white list now! 

[Felicisimoiii]

Charles Manning of XCHNG on the Decentralized Marketing Organization

An effective leader in blockchain for marketing, a decentralized project, should be one who provides a solution for numerous pain points. The project's necessity, in conjunction with community outreach, is essential to spurring industry adoption. http://ed.gr/unix

[kieran_84]

“We’ve built a system from the ground up knowing that consensus was one of the hardest things in blockchain to have a fast, high volume throughput. In digital advertising, you’re dealing in record counts of multiple millions per sec of ads that are being displayed and shown. Any blockchain implementation has to keep up, so we built something from the ground up that can handle that speed and volume while also having first-class actors in the ecosystem that are specific to advertising.”

-- Charles Manning, XCHNG founder, at Consensus NYC See the interview here: hhttps://www.pscp.tv/NASDAQ/1vOxwAEYNkEGB

[bangtansoyeondan]

I am reading WP now. I like your idea and the implementation of it! Seems like a very promising project, as well as AITrading and QuickX Protocol. These are my top picks to invest in the near future.

[Sammied]

I am reading WP now. I like your idea and the implementation of it! Seems like a very promising project, as well as AITrading and QuickX Protocol. These are my top picks to invest in the near future.

Hello bangtansoyeondan,

Thanks a lot for the support we really appreciate it.

[lps21]

Digital Future Council Assembles Roster of Industry Leaders in Media, Tech

"The Digital Future Council will be introducing a fresh batch of founding members with its official launch. These names include ...Charles Manning, CEO of Kochava..."

Check out the article at:
https://bitcoinmagazine.com/articles/digital-future-council-assembles-roster-industry-leaders-media-tech/

[Felicisimoiii]

XCHNG Brings New OnXCHNG Partners On Board To Transform The Digital Ad Ecosystem

“OnXCHNG partners have the opportunity to become directly involved with the protocol's overall development. Partners receive access to the XCHNG codebase. Additionally, OnXCHNG partners are regularly invited to offer their insights regarding the platform's development as it expands into mainstream markets.”

New Partners include: Storm Token, Gamned, Qwil, Yield Nexus, Mango Data, Liberdy, HARA Token, Instinctive, and Aura Systems.

XCHNG Board of Advisors welcomes: Robert LePlae and Jonathan Lee.

https://www.prnewswire.com/news-releases/xchng-brings-new-onxchng-partners-on-board-to-transform-the-digital-ad-ecosystem-300669917.html?tc=eml_cleartime

[lps21]

Hey all! Don't forget to show us some love and follow us on our social media pages below!:

Twitter: https://twitter.com/onxchng
Facebook: https://www.facebook.com/onxchng/

[lps21]

"We think of XCHNG as enabling today’s transactions running on tomorrow’s rails, with the benefits of increased transparency, security, and efficiency."

More on this in the XCHNG owner's manual at: https://medium.com/@charlesmanning/an-owners-manual-to-xchng-token-holders-4ec3d76c9975

[kieran_84]

Charles Manning of xchng on the Decentralized Marketing Organization

What two things must a marketer understand to be effective as a leader in a decentralized project?

In order to be effective as a leader in a decentralized project, a marketer must first understand the problem that needs to be solved for the industry or ecosystem. Who is the market, and what is their pain? How is a decentralized project going to make the day-to-day easier or resolve the problem within the industry standard that has currently been set? Prior to the creation of the project, the marketer should ask him/herself if this is actually needed. There have been so many projects within the last year that have actually created a problem, but not a solution. Decentralization is well suited for many situations, but it won’t solve every problem....

Read more here: https://www.neverstopmarketing.com/charles-manning-of-xchng-on-the-decentralized-marketing-organization/

[thedon1997]

We are excited to share this yahoo news article with you

"A disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC ("Kochava"), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of digital ads."

XCHNG Parners with VERASITY!

https://finance.yahoo.com/news/verasity-xchng-partner-enhance-digital-134000256.html?guccounter=1

[Janasey]

I would like to invest in this project. Is there a pre-ICO? I'll be happy to participate in this project.

[thedon1997]

I would like to invest in this project. Is there a pre-ICO? I'll be happy to participate in this project.

Hey Janasey, Pre-Sale will open on 7/20/18 00:00 UTC, The whitelist is open as of now. Register here! xchng.io

Also, please join our telegram channel to stay updated with all the latest news! https://t.me/xchng

[thorRJ]

What are the requirements to participate in the white list? And what would be the soft cap and hard cap of ICO? To use the XCHNG tool should the professional have experience in digital marketing?