Felicisimoiii
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June 12, 2018, 03:25:25 AM |
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Blockchain in Advertising: The Winning Architecture of XCHNGFor those that are new to the discussion, XCHNG is the open blockchain framework for digital advertising that Kochava has built over the past few years. Unlike other projects that are attempting to apply blockchain to particular facets of digital ads, our approach is holistic in nature and is focused on managing the workflow process of insertion orders between buyers and sellers all the way through fulfillment, measurement, and payment. Suffice to say, it was an exciting presentation. It was also notable that many of those in attendance were also customers of Kochava — relying on our platform to measure their existing advertising efforts. It seems only natural in this discussion to show how this next-generation open system is both innovative and new to the industry, but also a continuation of what we’ve already been doing to serve these leading brands. We were joined by marketing and advertising leadership at Coca-Cola, American Express, Intuit, Ally Financial, The Weather Company, GSK, Marriott, Allstate, Campbell Soup and many others. Leading agencies and premium publishers were also in attendance. You can read the full article here: https://medium.com/@charlesmanning/blockchain-in-advertising-the-winning-architecture-of-xchng-82e9d5fc28e2
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lps21
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June 14, 2018, 04:16:19 AM Last edit: June 17, 2018, 04:35:38 AM by lps21 |
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Hi all! You have 35 days left until the pre-sale opens. Join the whitelist now! ![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif) Link to the website below: https://www.xchng.io/
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Felicisimoiii
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June 15, 2018, 04:15:06 AM |
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Hello everyone! XCHNG Founder, Charles Manning, participated in a panel discussion at Social Media Week about the relevancy of blockchain to businesses - https://bit.ly/2HA1fjU
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lps21
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June 16, 2018, 04:14:31 AM |
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In its simplest form, digital advertising facilitates the delivery of marketing messages and content to consumers across the Internet, mobile apps, and other connected devices. In reality, the process has become extremely complex, with many actors working together within this ecosystem under individual contractual agreements. XCHNG has a solution. Read more about it in the whitepaper at: https://www.xchng.io/white-paper-download/
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lps21
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June 18, 2018, 04:32:21 AM |
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Hey everyone! You have 31 days left until the pre-sale. Join the white list now! ![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
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Felicisimoiii
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June 19, 2018, 04:36:48 AM |
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Charles Manning of XCHNG on the Decentralized Marketing OrganizationAn effective leader in blockchain for marketing, a decentralized project, should be one who provides a solution for numerous pain points. The project's necessity, in conjunction with community outreach, is essential to spurring industry adoption. http://ed.gr/unix
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kieran_84
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June 20, 2018, 04:44:10 AM |
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“We’ve built a system from the ground up knowing that consensus was one of the hardest things in blockchain to have a fast, high volume throughput. In digital advertising, you’re dealing in record counts of multiple millions per sec of ads that are being displayed and shown. Any blockchain implementation has to keep up, so we built something from the ground up that can handle that speed and volume while also having first-class actors in the ecosystem that are specific to advertising.”
-- Charles Manning, XCHNG founder, at Consensus NYC See the interview here: hhttps://www.pscp.tv/NASDAQ/1vOxwAEYNkEGB
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bangtansoyeondan
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June 20, 2018, 06:16:54 AM |
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I am reading WP now. I like your idea and the implementation of it! Seems like a very promising project, as well as AITrading and QuickX Protocol. These are my top picks to invest in the near future.
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Sammied
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June 20, 2018, 12:20:07 PM |
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I am reading WP now. I like your idea and the implementation of it! Seems like a very promising project, as well as AITrading and QuickX Protocol. These are my top picks to invest in the near future.
Hello bangtansoyeondan, Thanks a lot for the support we really appreciate it. ![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
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Felicisimoiii
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June 22, 2018, 04:10:52 AM |
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XCHNG Brings New OnXCHNG Partners On Board To Transform The Digital Ad Ecosystem“ OnXCHNG partners have the opportunity to become directly involved with the protocol's overall development. Partners receive access to the XCHNG codebase. Additionally, OnXCHNG partners are regularly invited to offer their insights regarding the platform's development as it expands into mainstream markets.” New Partners include: Storm Token, Gamned, Qwil, Yield Nexus, Mango Data, Liberdy, HARA Token, Instinctive, and Aura Systems. XCHNG Board of Advisors welcomes: Robert LePlae and Jonathan Lee. https://www.prnewswire.com/news-releases/xchng-brings-new-onxchng-partners-on-board-to-transform-the-digital-ad-ecosystem-300669917.html?tc=eml_cleartime
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kieran_84
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June 26, 2018, 04:19:44 AM |
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Charles Manning of xchng on the Decentralized Marketing OrganizationWhat two things must a marketer understand to be effective as a leader in a decentralized project? In order to be effective as a leader in a decentralized project, a marketer must first understand the problem that needs to be solved for the industry or ecosystem. Who is the market, and what is their pain? How is a decentralized project going to make the day-to-day easier or resolve the problem within the industry standard that has currently been set? Prior to the creation of the project, the marketer should ask him/herself if this is actually needed. There have been so many projects within the last year that have actually created a problem, but not a solution. Decentralization is well suited for many situations, but it won’t solve every problem.... Read more here: https://www.neverstopmarketing.com/charles-manning-of-xchng-on-the-decentralized-marketing-organization/
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thedon1997
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June 26, 2018, 05:05:35 PM |
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We are excited to share this yahoo news article with you ![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif) "A disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC ("Kochava"), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of digital ads." XCHNG Parners with VERASITY! https://finance.yahoo.com/news/verasity-xchng-partner-enhance-digital-134000256.html?guccounter=1
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Janasey
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June 26, 2018, 05:34:46 PM |
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I would like to invest in this project. Is there a pre-ICO? I'll be happy to participate in this project.
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thedon1997
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June 26, 2018, 08:11:57 PM |
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I would like to invest in this project. Is there a pre-ICO? I'll be happy to participate in this project.
Hey Janasey, Pre-Sale will open on 7/20/18 00:00 UTC, The whitelist is open as of now. Register here! xchng.io Also, please join our telegram channel to stay updated with all the latest news! https://t.me/xchng
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thorRJ
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June 27, 2018, 12:13:19 AM |
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What are the requirements to participate in the white list? And what would be the soft cap and hard cap of ICO? To use the XCHNG tool should the professional have experience in digital marketing?
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OI
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