There's friends and then there's "friends". The trouble is, people always claim it's their "friend" when they get caught sending merit to their alts.
That's not an issue in this case
I'm not saying it is here, but it's where we start to have issues and that's usually the go-to excuse they use when caught. Let's look at this recent case. These two users were exposed as being likely alts and abusing merit:
Maybe they are real life friends or maybe they're just alts, but there is evidence tying them together that makes it look like they're alts, but it's certainly not conclusive. Either way this is clear abuse to me because they're just giving themselves merit back and forth for everything:
Merit summary for crypto mania
Merit: 92
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Whether they are alts or just friends either way it's complete merit abuse in my eyes. I'd tend to just stay away from meriting "friends". If their posts are good or great then someone will likely merit them but doing so yourself is obviously a conflict of interest and can be seen as unfairly helping a friend out.