The gist of this thread can be linked to the question - Which one came first, the chick or the egg?
Of course the forum came first. Then came the signature campaigns mainly Primedice at one time and then came the concept of signature campaign managers.
While I detest the fact that PMing the project owner to get the manager to start a campaign for them, I would also point out that majority of campaigns are no longer the 1-2+ year long age old apart from CM, the casino signatures. The point is that if the project owners feel the need for publicity they will approach a manager first and not the reverse way.
Secondly the manager approaching the owner also makes the owner to a different stance: The owner thinks, lets try this marketing and see if it goes well for a few weeks. But this does not have immediate effects. The fact that this forum has given generous amount of traffic to many casinos is because the signatures ran here for several months to years. Just a couple of weeks will have very little spurt of traffic giving a false impression to the owners.
Again the need is important too. If the owners need marketing they are likely to run the campaign for long too. The side who is approaching first becomes important here both for the owners and the managers.
My point is that PMing the owner and dont get me wrong, "pitching" yourself to the manager has a bad long term effect for the campaign because of what I stated above it would not last long.
However I can understand the point of view of the manager and their enthusiasm in this regard but we must all remind ourselves that the forum came first and not the campaigns. It is a privilege that the administration allows these projects and it is not a right.