Invest in Marketing

[Alpha Marine]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 
No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients. 
Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water. 

I know people will argue and point out a few companies that don't advertise their products,  yet they're successful, but I tell you for a fact that those companies invest in marketing one way or the other.  They just might have found a formula that works for them since they most likely have a relatively smaller target audience.

If big companies like Google, Coca-Cola, Binance,  Pepsi,  and the rest still invest heavily in marketing,  then how much more you that is still a small business or brand operating on a street in your neighborhood,  or you with a laptop and a phone on your bedroom table?

The rate of Gambling today has increased partly because of the marketing of online casinos and sports betting companies. 
I don't think there's any industry today that doesn't have a high rate of competition.  It is now the survival of the fittest everywhere.
Having a perfect product or service to offer is not the only way to remain in business,  if it were so many companies won't go under. A major reason a business stays in business is through effective marketing. 

"Marketing is expensive,  I don't make much as a business to compete with the rest"

Yes,  I'm well aware of how much it cost to get a billboard,  hire a marketing firm/agency,  get your ad on TV or radio or get an ad space in a magazine, or pay an influencer,  but the world has gone way beyond that and we all know it.  Now,  these mediums listed above are not irrelevant (on the contrary,  they are still very relevant ),  but there are other less expensive and easier ways to market your product. 

Take advantage of the digital world we are in today and put yourself out there.
A simple social media account that posts relevant stuff about your business and interacts with clients and potential clients is marketing.
Very few people on this forum don't use at least one Google product.  Google has made it very easy to market your products and business using "Google ads".  You can put out an ad that gets to your target audience for as low as $10 a month. You can use the cost-per-click (CPC) formula,  that way you'll only pay for an ad when someone clicks on your ad. 
Facebook ads are also very similar.  You can place an ad that costs from $1-$10 per click.  The same goes for youtube ads and many others.
These platforms have very good tools that can help you achieve your goal and achieve the objective set for your marketing campaign. 
These may seem very complicated but they're not.  There are step-by-step guides you can follow.  They also have tracking tools you can use to track the effectiveness of your marketing campaign.
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you. 

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

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[Poker Player]

If big companies like Google, Coca-Cola, Binance,  Pepsi,  and the rest still invest heavily in marketing,  then how much more you that is still a small business or brand operating on a street in your neighborhood,  or you with a laptop and a phone on your bedroom table?

Well, you talk about those brands but not the typical ones that are usually talked about saying that they don't need to run ads because their products sell themselves:

This Is Why You Will Never See A Ferrari Or Lamborghini Commercial On TV

Although it could be said that these brands and others use a marketing strategy, as for example Ferrari spends many millions in Formula 1, but of course it is essentially different.

You are right that nowadays you have to apply some kind of marketing, especially if you create a product or service from scratch, so the CAC is budgeted as an expense to be taken into account.

[rat03gopoh]

The art of marketing today is limitless where you can put an implicit impression on even the smallest space wherever people congregate and even you can not need to contact a marketing firm. And there are also stupid forms of marketing that actually violate morale for the sake of brand visibility, for example "it was announced that the founder of a certain company helped $xx millions to save citizens from drought".

[bangjoe]

Marketing is very important to send an introduction to custumer, and indeed many business sectors need marketing to increase their popularity and sales, especially products that have many competitors in the same industry, of course various ways need to be done to do marketing, and yes like that said @poker player there are several companies that do not do marketing in such a way because they have a strategy in their own marketing about the product I agree with that.
Ads on Facebook, YouTube, Google, and others, and others, I don't know how effective it is for marketing, because there is no ratio of the percentage of how much the product you sell, so for me who is lay in marketing by utilizing social media like that, I Don't know how effective it is to marketing.
I think it is more effective in marketing carried out by influencens on social media than relying on services provided directly by the platform.

[suzanne5223]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

Yes, a good project selling itself is no longer the situation in a broad market where there are already a lot of good projects that have already gained huge traction, especially in the cryptocurrency where there's already a lot of competition in the market, and the best thing a new project will do to get the needed attention if doing the right marketing and listing on good liquidity provider exchange. This is what the team of the SUI project did despite the project's unique concept.

[Heisenberg_Hunter]

Building and Scaling or sometimes called as Selling are two core components of a company's success in capturing the market share of an industry. If the company has built great products and provides an edge over their competitors in terms of quality and affordability, they have indeed Built the product which can dethrone the competitor but scaling is equally important in making the created product reach the mass audience. To scale a product, either you need to market a good product as much as you can so that you have reached the target audience but once you have reached the target audience with a strong product the product will eventually find it's way to make profits or you need to find a niche product which is higher in demand and one which can take the humanity from zero to one. Well, if you have indeed found such a product investing lesser percentage in marketing is always advisable as your product will eventually spread like a wildfire in the industry and thereby dominate the monopolies even one day.

OpenAI, the company behind Chat-GPT used the latter concept where they created a very strong product which had higher demand and took the humanity from zero to one by solving multiple problems which we have been facing in our daily lives. OpenAI never advertised Chat-GPT but they were one among the fastest app to reach one million users in a matter of five days. OpenAI believed in their product and the word of mouth favored them along with the investments and partnerships from Microsoft has made them a market leader in Artificial Intelligence space.

To the contrary, I know a crypto company personally which received huge funding from various investors during the 2021 bull run in their seed round but they built an extremely poor product which was easily replaceable in the market and had spent almost 40% of the seed funding on marketing unnecessarily. The end result was that, the company is in a mere bankruptcy and the whole company would fail miserably thereby putting the entire investors funding at risk. It's equally important that every company build a great product which can never be replaced and market them appropriately so that the product reach the target audience and then the word of mouth strategy picks up from that.

I would like to point out a famous quote from Naval Ravikant who is a modern day business philosopher :

Be a maker who makes something interesting people want. Show your craft, practice your craft, and the right people will eventually find you.

[tjtonmoy]

Back in the day, there was less competition. So the one that was the best, people were able to choose that easily. Nowadays, we have an almost infinite amount of the same product but different branding. It has become hard to choose what to use. Also, this marketing that uses paid service could be misleading. You can pay 100 people to write positive reviews about something, let's say $10 per review. That will cost you $1000 but the sale will be much more than that. That's why people find it annoying these days.

Marketing strategy does work. But if everyone starts using it, we will be in a place where we will be unable to choose which one is the right one. Keep working on your products and service. Make less profit and sell more. That will be the best option IMO.

[Fortify]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 
No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients. 
Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water. 

I know people will argue and point out a few companies that don't advertise their products,  yet they're successful, but I tell you for a fact that those companies invest in marketing one way or the other.  They just might have found a formula that works for them since they most likely have a relatively smaller target audience.

If big companies like Google, Coca-Cola, Binance,  Pepsi,  and the rest still invest heavily in marketing,  then how much more you that is still a small business or brand operating on a street in your neighborhood,  or you with a laptop and a phone on your bedroom table?

The rate of Gambling today has increased partly because of the marketing of online casinos and sports betting companies. 
I don't think there's any industry today that doesn't have a high rate of competition.  It is now the survival of the fittest everywhere.
Having a perfect product or service to offer is not the only way to remain in business,  if it were so many companies won't go under. A major reason a business stays in business is through effective marketing. 

"Marketing is expensive,  I don't make much as a business to compete with the rest"

Yes,  I'm well aware of how much it cost to get a billboard,  hire a marketing firm/agency,  get your ad on TV or radio or get an ad space in a magazine, or pay an influencer,  but the world has gone way beyond that and we all know it.  Now,  these mediums listed above are not irrelevant (on the contrary,  they are still very relevant ),  but there are other less expensive and easier ways to market your product. 

Take advantage of the digital world we are in today and put yourself out there.
A simple social media account that posts relevant stuff about your business and interacts with clients and potential clients is marketing.
Very few people on this forum don't use at least one Google product.  Google has made it very easy to market your products and business using "Google ads".  You can put out an ad that gets to your target audience for as low as $10 a month. You can use the cost-per-click (CPC) formula,  that way you'll only pay for an ad when someone clicks on your ad. 
Facebook ads are also very similar.  You can place an ad that costs from $1-$10 per click.  The same goes for youtube ads and many others.
These platforms have very good tools that can help you achieve your goal and achieve the objective set for your marketing campaign. 
These may seem very complicated but they're not.  There are step-by-step guides you can follow.  They also have tracking tools you can use to track the effectiveness of your marketing campaign.
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you. 

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

It's true what you say, and to take it a step further - there is so much junk out there being pushed in the form of "multi level marketing schemes" where the idea basically becomes - it doesn't matter how junky the product is if you can sign people up who will sell it for you and you can take a commission. There are lots of idiots out there and people who love to waste money on materialistic possessions, a lot of the time they can be convinced to buy any product if you put the right spin on it and catch them at the right moment in time. There have been lots of fads in the past, just look at fidget spinners, which were all the rage one year until the next gimmicky gadget came along to steal the show.

[Essential10]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true.  
No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients.  
Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water.  

I know people will argue and point out a few companies that don't advertise their products,  yet they're successful, but I tell you for a fact that those companies invest in marketing one way or the other.  They just might have found a formula that works for them since they most likely have a relatively smaller target audience.

If big companies like Google, Coca-Cola, Binance,  Pepsi,  and the rest still invest heavily in marketing,  then how much more you that is still a small business or brand operating on a street in your neighborhood,  or you with a laptop and a phone on your bedroom table?

The rate of Gambling today has increased partly because of the marketing of online casinos and sports betting companies.  
I don't think there's any industry today that doesn't have a high rate of competition.  It is now the survival of the fittest everywhere.
Having a perfect product or service to offer is not the only way to remain in business,  if it were so many companies won't go under. A major reason a business stays in business is through effective marketing.  

"Marketing is expensive,  I don't make much as a business to compete with the rest"

Yes,  I'm well aware of how much it cost to get a billboard,  hire a marketing firm/agency,  get your ad on TV or radio or get an ad space in a magazine, or pay an influencer,  but the world has gone way beyond that and we all know it.  Now,  these mediums listed above are not irrelevant (on the contrary,  they are still very relevant ),  but there are other less expensive and easier ways to market your product.  

Take advantage of the digital world we are in today and put yourself out there.
A simple social media account that posts relevant stuff about your business and interacts with clients and potential clients is marketing.
Very few people on this forum don't use at least one Google product.  Google has made it very easy to market your products and business using "Google ads".  You can put out an ad that gets to your target audience for as low as $10 a month. You can use the cost-per-click (CPC) formula,  that way you'll only pay for an ad when someone clicks on your ad.  
Facebook ads are also very similar.  You can place an ad that costs from $1-$10 per click.  The same goes for youtube ads and many others.
These platforms have very good tools that can help you achieve your goal and achieve the objective set for your marketing campaign.  
These may seem very complicated but they're not.  There are step-by-step guides you can follow.  They also have tracking tools you can use to track the effectiveness of your marketing campaign.
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you.  

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised.  

You should not assume that the reader is familiar with your product or service. So be sure to explain and describe it carefully. Start by generating some interest in your product or service. Be honest and enthusiastic.

 Description of goods and services

 -What are products and services and how do they work?
 - Product or service uniqueness - Why your product or service is different from others
 - Describe the characteristics of the product or service - How does your product or service use technology?
 -How will the benefits benefit the customer?
 Compare products
 -Why is your product or service unique or superior to what is available on the market?

 Product and service recognition

 -Have you certified the product?
 -Do you have permission to release the product to the market?
 -Do you have copyright and trademark patents?
 Product and service recognition
  -Have you certified the product?
 -Do you have permission to release the product to the market?
 -Do you have copyright and trademark patents?

 pricing

 -For the goods or services you are providing
 How much do you charge?
  - Your price in line with what is currently available in the market
 How does it fit?

 Sales and distribution strategy

 - How to sell your product?
 -Do you sell online or in retail stores?
 -Have you lined up any vendors?  -How will your product or service be delivered?
 -How do you fulfill or deliver orders?
 -Who will manage the distribution?  How?

 Stage of improvement

 - How do you develop your business?
 -Which way will you expand your business?
 -Are there any barriers to the development of your product or service?
 How do you stand?
 -On how and why you are competitive
 emphasize
 -How you stand out and how to survive in business
 will stay
 -How your offering makes customers' lives better
 Will make it profitable?

 In short, your product or service category
 to the reader

 -Why are you in business?
 -What are you selling?
 -How do you compete in the market?
 Gives a clear understanding of etc.

[ZAINmalik75]

One hundred percent true. Marketing is the main key to the success of any new or old platform. You have taken many examples and they are legit. But Other than the bright side of it there exist a dark side too. Which is, because marketing has led many people to buy such things and services which worth not a single penny. Take an example of various new DeFi projects, Metaverse projects, and Gaming projects in the era of Cryptoindustry.

Most of them are just in a nutshell and once they gather enough funds they just flew away with all the money. How did they convinced so many people to invest in their product? Even though they had not still released the product. i have to see many platforms that just promised to bring their product or services soon but before that, they just wanted to fill up their bags and wanted to fly away. All those new projects do is, just hire marketing managers like many mangers are managing bounties here. And some of the bounties always end up fraud. I am not criticizing anyone.

[ancafe]

I know people will argue and point out a few companies that don't advertise their products,  yet they're successful, but I tell you for a fact that those companies invest in marketing one way or the other.  They just might have found a formula that works for them since they most likely have a relatively smaller target audience.

Some people pay more attention to the quality of the products they buy, even though the price is slightly higher than other products and there are some other people who might prefer a cheap price even though the product is not of high quality. I used to remember how the Chinese state took a marketing role for the Asian market for electronics production and they try to imitate all forms of electronic products that sell so cheaply in Asian markets.

The marketing they did was very successful and the Asian market was quite dominated by products from China at that time. In the end, talking about quality depends on the marketing market you are trying to target. For example, like today's iPhone products and there are some areas, the brand is not widely used, because maybe talking about prices that are not economical.

If big companies like Google, Coca-Cola, Binance,  Pepsi,  and the rest still invest heavily in marketing,  then how much more you that is still a small business or brand operating on a street in your neighborhood,  or you with a laptop and a phone on your bedroom table?

The products you mentioned have won a place in several marketing areas and they are strong both in terms of company and product excellence, because their target has reached the right marketing stage. Therefore knowing the market will make you more flexible in selling the products you want to trade and if the nature of the product does not yet have market value, the marketing team must first make a survey.

That's why the marketing team is the driving force in the company and if they are able to dominate the market, the product will be easily marketed. Marketing is not easy to do and requires a team that understands market conditions, that's why marketing is considered to require large capital and is not cheap to do.

[Die_empty]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

The quality of a product or service is the major determinant of its success. The goods will be useless if prospective customers are not informed that such product exists. The major means of attracting customers to your product or services is through marketing. For you to maintain and gain their loyalty, marketing is also important. Customers should constantly know what makes your product unique and why they should buy it.

"Marketing is expensive,  I don't make much as a business to compete with the rest"

Take advantage of the digital world we are in today and put yourself out there.

Different forms of marketing will be effective for a target. Social Media advert might not be effective if you are targeting the elderly. Billboards, radio, and television will be the ideal means of reaching out to them. The most potent marketing channel for the younger generation will social media. The youths are more active users of the social media platforms. So most times we won't consider the cost but the target customers.

[Mahanton]

One hundred percent true. Marketing is the main key to the success of any new or old platform. You have taken many examples and they are legit. But Other than the bright side of it there exist a dark side too. Which is, because marketing has led many people to buy such things and services which worth not a single penny. Take an example of various new DeFi projects, Metaverse projects, and Gaming projects in the era of Cryptoindustry.

Most of them are just in a nutshell and once they gather enough funds they just flew away with all the money. How did they convinced so many people to invest in their product? Even though they had not still released the product. i have to see many platforms that just promised to bring their product or services soon but before that, they just wanted to fill up their bags and wanted to fly away. All those new projects do is, just hire marketing managers like many mangers are managing bounties here. And some of the bounties always end up fraud. I am not criticizing anyone.

Not the main key to success but it is one of the biggest factor on which it would make the business would really be that effective or would really be getting that recognition because exposure is always been that recommended but not all would really be having that kind of assurance that it would succeed because even if you do put all in of your budget on marketing but the product or service you are offering
is shit then it would really be still that useless. This is why it would really be basing up on multiple options and criterias when it comes to success. You cant really be able to achieve on just focusing on
marketing alone but cant really be denied that you would really be able to give out that exposure and attention which might lead to success but of course nothing is guaranteed as i said earlier.
As an owner then you would really be basically be thinking up with these things which are really that standard on a business or any venture.

[robelneo]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true.

Marketing starts with the product the product should first be good and customers will not hesitate to recommend it to other people and customers will not have second thoughts about buying it again, there's truth to it but for a product to grow it reaches its needs to be marketed, the products' and services' sustainability depends on the product and marketing, they will always go together

 

No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients. 

There's still such a thing as word of mouth or returning customers, products, and marketing go together.

Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water.

Eventually, it will lose its reputation and standing in the market if people found out it's just a marketing ploy, yes marketing is good for awareness and reach but if the product is something that does not live up to the expectation it will eventually lose the market it gain

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

It's easy to market a good product it will sell itself and will gain a lot of loyal followers if you're a good businessman developing a great product is a must and marketing it properly will establish its reputation, marketing is the vehicle.

[Frankolala]

Marketing is an important key to a successful business, if your products is seen in various ways of advertisement then you need to worry less because that will speak to your customers and bring more customers to you. However, small business lack the idea of marketing their product in a smaller way through social media but I think that nowadays youths makes use of social media to advertise their stuffs than before.

It is only agricultural produce that don't need marketing because it is part of our basic needs. The good thing with marketing is that it creates awareness for people both far and near.

[ChiBitCTy]

Well said and nice write up!  As someone who went to college for Business management with a focus on marketing, I view the world now in this manner and to this day when I look at certain business...I laugh just understand exactly what they are doing right and often times wrong.

Here's one perfect example of the importance of marketing..

Subway...the largest restaurant chain on the planet, having even more stores than McDonalds, has built it's empire of marketing, not food.  Subway is actually trash food. They use low quality ingredients, and tons of additives and preservatives.  Ireland's health dept rated Subways bread and not real bread.  Someone recently did an analysis on their tuna and results came back that there was no evidence it was tuna.  Yet, Subway remains a behemoth.

Why?  Because they market as well as any company I can think of.  Their "healthy sub" campaign that they ran for years, with spokesperson Jarrod ( who turned out to be a pedophile and is rotting in jail) who lost an incredible amount of weight, resignated with people.  I remember a friend telling me "lets go to subway instead of Quiznos, because it's healthier".  I remember laughing.  People are often just that stupid that they can't put two and two together that "oh wait, yeah it is all the same stuff and Quiznos does use much higher quality ingredients, I can lose weight with their food too".  This was all from the power of marketing  This subway marketing effort was a MASSIVE success.  I never understood why no other sub chain did the same thing. 

Marketing matters, even if you have a great product! 

[TimeTeller]

Marketing is an important key to a successful business, if your products is seen in various ways of advertisement then you need to worry less because that will speak to your customers and bring more customers to you. However, small business lack the idea of marketing their product in a smaller way through social media but I think that nowadays youths makes use of social media to advertise their stuffs than before.

It is only agricultural produce that don't need marketing because it is part of our basic needs. The good thing with marketing is that it creates awareness for people both far and near.

Lucky that we are in the digital age today, you can very well use social media platforms to market your services or products for free.
Before, companies are spending tons of money with their ads. Now, even small time businesses can easily launch their product via social media channel.
And at the same time, make sure your customers will be satisfied with your services or products.
Because once they are happy about it, word of mouth is a powerful tool in marketing, which is free as well.

[Gozie51]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true.  

This is not to be taken by its face meaning. This means if you have good products then you have made the marketing job easy. That is at a point even your initial customers will be the ones to introduce other customers to the products by testifying to the benefit of the product. A bad product usually takes much publicity and at the end the company may still fold up.

It is only agricultural produce that don't need marketing because it is part of our basic needs.

Agricultural products still need marketing. It has layers of marketing for agricultural products. The local way and that of formal marketing.

The local way is done in the market where the products are advertised even though it is done without the radio station, television or media. For example, when you go see women in the market staking corn, they display unequal numbers of corn to customers. Some present much more higher number of corn for the same price with the number to attract customers, that is adverts and marketing strategy. Corn is not the only commodity on that scenario but all other farm products.

For the former agricultural sectors, there are agricultural companies that deal on processed foods, juice and beverages, they also market such agricultural products.

[o48o]

-cut-
A product is only as good as advertised. 

It really depends what you are building. Minecraft invested zero in marketing, but the marketing was the innovative game itself. If you are building something that doesn't have competition, people who need it will find it. And competition always comes behind. Sometimes it's not worth building competition as they don't see the huge potential. No one saw what Mojang was building before it was too late to compete with it. It had the network effect and fans. And perfect understanding of pr as they listened to players all the time directly.

But if you have build something that people don't really need but it might be slightly better or different version of something there are already 10 versions of, then marketing is really the only way to get it front of people. Wether you have a company that offers services or a physical product, it doesn't matter if you need money to keep it alive, you need customers. And sometimes your product isn't just good or innovative enough that any marketing could save.

[Smartvirus]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 
No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients. 
Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water. 

Good products having to sell itself doesn’t mean they don’t get to have some form of publicity campaign on them, on the contrary they do. The difference in most cases is that, they are unsolicited.
If we use BTc for a case study, it’s not typically a product but, a commodity or should I say project that allocates nothing for its publicity and yet, have attained several highs in its short time and with a very high market cap.

So yeah, people talk and when the product is good, you’re sure to refer to someone else and there it goes. Should you be well enough funded, you could speed up the process with some publicity campaign and be good.

[dothebeats]

Especially now that almost everyone has a smartphone and connected to the internet, it's easy to sell your product without having to do the tedious work of planning and high expense of hiring a marketing agency. I've seen a lot of meh products that sell like hotcakes just because of how they present themselves on the internet, especially Tiktok, Instagram, and Facebook. Also, influencers will be swarming on items that are unheard of to create content, and that also gets the word out for your product relatively easy.

Invest in learning how to shoot a video, edit it, and do some touch ups and you're golden. Social media platforms are built to advertise a lot of brands fairly easily, you just have to post your content and pay for additional fee to reach a lot more audience.

[Wexnident]

Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water. 

This. I am absolutely amazed and baffled when I learned how marketing strategies worked in some specific items. Heck, most of the marketing strategies, specifically advertisements, only make it LOOK like it's good, and that was more than enough to boost their sales by a significant amount.

Granted this only puts out interest in it though, a product/service still needs to retain its quality to let the players actually stay. Just look at some of the top games out there, some game devs with their names can be enough of a guarantee, some with their amazing trailers, but once people try it and it fails to live up to expectation, it just dies down real fast. Especially in this era imo, where a lot of the younger audience have lower attention span (no offense, it's just what the internet made us imo).

[Nwada001]

You will really make a good marketer. I must admit, if you were an advertising agent, you would definitely convince a client to work with your company.
 
In this new generation of companies, because of the importance of marketing in an organization, every company seems to have a marketing department these days, with people who are in charge of product design, how it will attract the interest of their targeted customers, ways it could be distributed, and means of reaching out to their customers.
 
Both online and offline means of marketing have turned out to be very important toward the success of every organization these days because good promotion is what brings in good sales, just like your illustration with bottle water companies. The same thing is also applicable to mobile devices. Some people find the Apple devices not worth the price at which they are being sold on the market today, as many Android devices that are worth less than their price contain things that Apple doesn't, but good marketing strategies have increased demand for those products.
 
Business owners and organizations out there should all look for the best marketing strategy that will best suit their line of work and adhere to it in order to stand out from their competitors.

[OgNasty]

Given the marketing failures of companies attempting to be woke recently, I think it’s also important to invest wisely and not just throw money at whatever crazy idea some mentally ill intern throws on the table.

I am curious if people think it’s time to start investing in these companies now that their valuations have tanked due to horrible marketing decisions. Disney, Budweiser, Target, etc.

[icalical]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

The saying is true, without any marketing good product or service will still sell. Marketing is used when you need to scale up your business, selling a product or service is one thing, expanding your brand/business is another thing. You can still sell your product and service without marketing but you will stuck on that level. On the other hand, it doesn't matter how good the marketing is, if a business have poor product/service the business will eventually cease to exist.

[xSkylarx]

Marketing is really the key to business right now, unlike before, when you could do it without marketing as the customer would spread the word of your business because it was very good. But right now, this is not possible because most businesses are investing in marketing, and if you don't follow, your business will be left behind. There is a ton of competition these days, and most customers prefer to see the most appealing posts on social media, which can attract them. That is why it is really best to invest in marketing so that everyone will discover it.

[uneng]

Marketing is important, but it has to be a mean to advertise benefits and promotions the company offers to its customers. If marketing is only used to spread a brand name, it won't be enough nowadays, because there are many similar services and businesses competing on tbe same niches for the same customers, so the ones which offer decent discounts and deals on their marketing will be more relevant on the customers' eyes, while the rest will be just wasting money on propaganda.

Decades ago all businesses had to do was to stay in evidence most places as possible, on outdoors, movies, televisions ads, posters and banners. Now with internet and importation by common people the concept of marketing has changed considerably.

[Darker45]

I agree. Marketing is important. But I don't agree that a product is only as good as advertised.

While the importance of ads is now exponentially growing thanks to the internet, customers' loyalty could only be gained if they get real satisfaction. Expectation versus reality still proves to be relevant. The problem with ads is that it has the tendency to exaggerate. In other words, to mislead. Ads are biased. You may actually gain followers and customers that way, and there's a lot to be fooled. But you can't last with it. You won't get loyalty, you won't last.

[bitzizzix]

The best marketing strategy right now in my opinion is to involve as many celebrities and famous people as possible to endorse this product, which has proven to be very effective. And just advertising on television and social media their products have become the target of many people.
and most people will feel confident when using products or items advertised by famous celebrities because technology makes things easier and also easy to have those goods or products quickly without going out, just sit still and the goods will come as fast as possible.

[SmartGold01]

When we talks of marketing there are other keys aspect projects owners or a business owner has to look into because I don't just believe a project would just wake-up and instantly start doing marketing. Most times what causes failure and business folding up is that the owners do not want a collective ideas meaning, CEO's always wants to remain the boss and whatever they said is final.

From my little experience about business, whenever your business is open for a new ideas it also pave ways for new opportunities and for a greater growth and a higher achievement. When a project is purely developed and build properly you noticed a supernatural turnaround of that project. I think market should be the last thing after much more development.

However there are project that doesn't require marketing but they came out big time and people knows about them without going through  all manner of marketing, what I believe too well is that a good business markets itself. All what you said are not arguably which I know they are all true but from my above explanation not all business and project excel when the owner refuses to accept a creative ideas from workers.

[kryptqnick]

Sometimes people manage to go viral, get lucky with something. Or a person can already be famous and thus have an audience from somewhere else without a need for marketing. As for the rest of us, I do believe that investing in ads, a good SMM manager, and nice communications with the target audience are all very important things that can be decisive in terms of success.
A product can be great but simply fail to reach its audience without proper marketing. I'm not sure traditional marketing is important (billboards, TV ads), but having good social media presence certainly is.

[BD Crypto]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true.

Investing in Marketing is a part of your business or service providing. I saw many examples, one of them is that Dhrubo is my friend and he can art picture as like real but he didn't get any jobs till 2 years from his starting. He first start working for free then he boosted his page and now he is a freelancer with many jobs in hand. You will see every freelancer in fiver are marketing their services but there are many of them don't find any job ever he is far better than others. Investing in Marketing can be in 2 ways like investing your time and investing money to promote. Both should be done for the best result.

This is a popular strategy for every business to have marking budget. Even I saw many fake products or services are being sold too rapidly because of marketing power  . So we should have best quality and best marketing strategy which will be beneficial in this competitive market.

[khiholangkang]

We agree that marketing is something that is very important to introduce your product, however marketing is the key to the business of getting its customers, if there is no marketing, then who will know your product and who will buy, even in the small scope like family, them Will find out if you introduce them to them.
Of course the existence of the internet and social media makes everything easier to do marketing, because almost 90% of humans today use the internet and social media as a means of gathering them, to find what they need or socialize in cyberspace, there are ad features offered by The social media platform is certainly an opportunity for business people who have a small valuation to be able to reach their customers.
Because if you pay the influenser, I think the price is beaten by the influenser management itself, so that it will burden you as a businessman who wants to develop.

And as I recall the algorithm in the marketing system owned by Google or other social media was adjusted to the habits of the target market using social media, of course the presentation was right on target would be more reliable.

[coinerer]

Marketing is very important to send an introduction to custumer, and indeed many business sectors need marketing to increase their popularity and sales, especially products that have many competitors in the same industry, of course various ways need to be done to do marketing, and yes like that said @poker player there are several companies that do not do marketing in such a way because they have a strategy in their own marketing about the product I agree with that.
Ads on Facebook, YouTube, Google, and others, and others, I don't know how effective it is for marketing, because there is no ratio of the percentage of how much the product you sell, so for me who is lay in marketing by utilizing social media like that, I Don't know how effective it is to marketing.
I think it is more effective in marketing carried out by influencens on social media than relying on services provided directly by the platform.

Marketing is the oxygen to grow a company. In this digital era digital marketing is very effective for all online based companies. and among digital marketing, SEO is very popular and effective marketing strategy nowadays. and it helps to get organic visitors.  and through social media like facebook twitter etc. marketing is also possible. and the more money a company spends on marketing, the more successful the company can be. so definitely money should be invested for marketing

[Bananington]

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

Good products that can sell themselves will sell better if there is good marketing for them. Marketing is very powerful and useful to business that even bad products will sell well if they have good marketing to promote it. Many business people who know the power of marketing invest heavily in promoting their products, they go as far as hiring professional marketing teams that will use the full power of the media through adverts, become sponsors to major events and even Hire celebrities on contracts to promote their products. They spend a lot for this because they know they will make it back more if their marketing strategy is successful.

[m2017]

~snip

By chance, you do not provide any services related to marketing? Judging by your long posts, you are quite knowledgeable about this topic.

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself".

In order for the product to be sold, the buyer must learn about the existence of this product, and already here, most likely, the services of marketers will be required. That is, they can't be dispensed with from the very beginning.

Undoubtedly, marketers work wonders and manage to sell products to customers, even of dubious quality. Take for example hardware manufacturers (two leaders in this industry): trezor and ledger. Despite the fact that trezor doesn't have as many fails as ledger, ledger still manages to sell much better and remains the number 1 device (only in terms of sale, of course).

A product is only as good as advertised. 

Actually, absolutely not. Our world of consumption has been swept by a wave of marketing influence, which is dominated not so much by good products, but by the most publicized ones. Better alternative products cannot enter the market against their background, which doesn't allow the development of healthy competition at the expense of product quality and, in a sense, hinders their evolution. The more alternative products appear, the better and better the products will be in the hands of the end consumer. But the problem is that this is almost impossible to do without marketing.

[Inspiron14]

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

Good products that can sell themselves will sell better if there is good marketing for them. Marketing is very powerful and useful to business that even bad products will sell well if they have good marketing to promote it. Many business people who know the power of marketing invest heavily in promoting their products, they go as far as hiring professional marketing teams that will use the full power of the media through adverts, become sponsors to major events and even Hire celebrities on contracts to promote their products. They spend a lot for this because they know they will make it back more if their marketing strategy is successful.

This is done because they know that good marketing will increase sales and many more things,
Indeed, investing in marketing requires high costs, of course, but with what you get, of course it's worth it,
Doing marketing is not easy either and requires competent people.

[Silberman]

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

Good products that can sell themselves will sell better if there is good marketing for them. Marketing is very powerful and useful to business that even bad products will sell well if they have good marketing to promote it. Many business people who know the power of marketing invest heavily in promoting their products, they go as far as hiring professional marketing teams that will use the full power of the media through adverts, become sponsors to major events and even Hire celebrities on contracts to promote their products. They spend a lot for this because they know they will make it back more if their marketing strategy is successful.

Another reason why marketing is so crucial is that many times there is not much of a difference between the products you can choose, the quality is the same and what you can get out of them is the same too, so the main way to differentiate one brand from another comes from your marketing, and a good marketing campaign can make a product to sell incredibly well, while a bad marketing campaign can send a company on its way to bankruptcy.

[Unbunplease]

Another reason why marketing is so crucial is that many times there is not much of a difference between the products you can choose, the quality is the same and what you can get out of them is the same too, so the main way to differentiate one brand from another comes from your marketing, and a good marketing campaign can make a product to sell incredibly well, while a bad marketing campaign can send a company on its way to bankruptcy.

Nowadays there is a big problem - too many marketing companies promising to promote your product to the first positions. But often you spend a lot of money on marketing, and the result is zero. Why? How can you check the actions of the hired marketing company? Basically, you can't. You can only hope for their honesty.

[Altryist]

The best marketing strategy right now in my opinion is to involve as many celebrities and famous people as possible to endorse this product, which has proven to be very effective. And just advertising on television and social media their products have become the target of many people.
and most people will feel confident when using products or items advertised by famous celebrities because technology makes things easier and also easy to have those goods or products quickly without going out, just sit still and the goods will come as fast as possible.

Such an advertising campaign will require a lot of money, and only companies with a very large budget can afford such large-scale marketing. And for medium and small companies, those for whom advertising on television and with celebrities is too expensive, need to choose a different approach, but advertising on social networks is now available to everyone, even for the smallest companies, it all depends on the budget and assortment. Without advertising in our days, it is very difficult to make sales.

[Alpha Marine]

Marketing starts with the product the product should first be good and customers will not hesitate to recommend it to other people and customers will not have second thoughts about buying it again, there's truth to it but for a product to grow it reaches its needs to be marketed, the products' and services' sustainability depends on the product and marketing, they will always go together

It's common knowledge that the product has to be good. If it ain't a good product it will certainly lose value after a while.  When I say Marketing should be better,  it doesn't mean your product should be trash.  A good product,  then effective marketing. 

The best marketing strategy right now in my opinion is to involve as many celebrities and famous people as possible to endorse this product, which has proven to be very effective. And just advertising on television and social media their products have become the target of many people.
and most people will feel confident when using products or items advertised by famous celebrities because technology makes things easier and also easy to have those goods or products quickly without going out, just sit still and the goods will come as fast as possible.

How many people or businesses can afford celebrities and famous people?  So because a business cannot afford famous people they should not market their products? 
There are very effective ways of marketing your product for it to get to the right audience without celebrities and famous people

[slapper]

Advertising gets your wares into the hands of consumers. You need more than just a good product to succeed. And let's not pretend that these businesses aren't investing in marketing, should we? They are still engaged in marketing, albeit in an unconventional manner. They've just discovered a less confrontational, more subtle strategy. Just like I don't force my 5-year-old nephew to eat his vegetables; instead, I use my imagination to make sure he enjoys them.

In terms of price, you're absolutely right! The power of digital marketing lies in its ability to level the playing field. It's no longer about who has the most billboard space. Whoever can come up with the most interesting tweet or the most popular Instagram post wins. The phrase "marketing is expensive" is so 1990. It's a throwback to a bygone era. You used to need a million dollars to have a difference, but not now. You just need some imagination, some willpower, and a sprinkling of silliness.

Keep in mind that a hammer is just a tool; it takes a qualified carpenter to construct a home. Even if you have a fantastic product, it won't sell itself; what will? A skilled marketer.

[Pokapoka124]

Having a excellent product is not enough to make sales, you need to make people realize why they need to buy and the consequence of not buying. This brings us to the importance of the marketing team and the sales team in any company, large or small scale. The sales reps are the ones who reach the customers first before the product does, they create a sense of need in the mind of the consumer through adverts and commercials. You might have a average product but with a good sales/marketing team, your product will be on the demand because the marketing team understands the customer pain points. The iPhone is a good example of a product that isn’t so great but it’s users have been sold to believe it’s the best mobile device on the planet.

[Dr.Bitcoin_Strange]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

Well, that's an old statement, and any trader or business person who is still living in that old statement will likely not make huge improvements in their business because of the state of Monopoly in the trade Market. If one is very reluctant to promote their products or goods and services to a booming market where their services are needed most, then another person in the same business line will do so and will make more sales than them. Three people can be doing the same business, let's say "selling of building materials," but one of them is always running ads online to advertise his business, and he is also advertising on radio and TV channels. There's definitely a high possibility that he will make more sales than his competitors.



Cheers 🥂, Dr.Bitcoin_Strange 👺👺

[smile1218]

Well, no matter how good your product and services if you will not promote your business definitely it would not be known. And here comes now the social media platforms. Social media platforms has been a good marketing strategy for small businesses to be able to promote products and services. For a businessmen who is just starting up, promoting products in social media app could be a great marketing strategy. For example there are small influencers that they just need to have free samples of your product and they will showcase it on their social media platform in return of the free products you had given. Even if they are just small influencers they can attract their followers to buy your goods and services. There is an ongoing marketing strategy in social media platforms that called the Affiliate program wherein users will promote your products on their wall and when someone bought it they will receive a percentage on the amount of product that will serve as their income or your payment to them for advertising your product. And I think a lot of users has been doing that and they do create more income on that particular marketing program, that is one of the most effective marketing strategy nowadays.

[Plaguedeath]

Nowadays there is a big problem - too many marketing companies promising to promote your product to the first positions. But often you spend a lot of money on marketing, and the result is zero. Why? How can you check the actions of the hired marketing company? Basically, you can't. You can only hope for their honesty.

Actually that's not only a problem for hiring marketing companies, but anything related with trusting someone, you need to trust them. That's why don't be naive for trusting too good to be true or human words, you need to think with your brain.

Example like signature campaign in this forum, it's one of marketing strategy to promote a project. If the manager trying to convince the project team like: if you hire me, your project will earn $10M in a month; if you hire me, your project will get 1B new participants etc which is completely bullshit.

[Patrol69]

No matter how good a product you bring to the market in a new way, you have to work hard to introduce that product to people. If a brand brings a new product in the market then first of all they do digital marketing about that product and they participate in various campaigns along with digital marketing. To make the product known to the people, usually advertisements about the product are advertised in various advertising channels, as a result of which people get some familiarity about the product and the product continues to do well in the market. But if I made a product but did not do any campaign about that product, just made the product and put it in the store then people will never want to buy that product. It is very important to introduce the product to people before making the product. If people can be introduced to the product before making it, then it will be understood how the demand for the product can be in the market.

[michellee]

Everything is interconnected between products, services and marketing so that it can attract the attention of many people to try it. If people find that this is a product they want, they will buy it or use it again and they will also see how the service is after the purchase because usually, there are companies that can't provide good customer service even though their product is good. This means the company needs to improve the service department so that people can be satisfied when they get it and get good service.

Companies need to find the right marketing strategy and for that, the company needs to do various kinds of experiments. The company may need to carry out a marketing strategy different from similar companies so that people will be curious to try it. Many companies are currently trying to use online marketing because they see that consumer demand via the internet is already very high. Hence, they need to apply it to their products as well. And they can hire someone with a large following to help promote it.

People return to companies that have satisfied them to seek other goods or services. Once consumers are satisfied, they will come back and use other services. But once consumers are disappointed, it is difficult for companies to gain consumers' trust again.

[Peanutswar]

If you are just a newly part of the business or project and you would like to introduce yourself or your services one of the most effective way is the marketing strategy some of them using social media, while others are using commercials for example TV advertisements and one of the old school is the radio but today with the internet it's easier to create a content to post with your marketing promotional strategy.
Once you built already a reputation with your branding and services the people will come even if you don't create an advertisement. 

[Mario Yamasaki]

The most important thing in business processes is marketing, when the company is supported by a professional marketing team, profits will be obtained, it is only natural that marketing jobs provide higher salaries than other jobs, and it is time for companies to invest in marketing workers so that the company can continue to survive with profits.

[adiksau0414]

Marketing is part of a business. If you really want your business boom, you should atleast give your business a boost. Like here in forum, marketing is used for a token to be known to others. If money is the issue, we can use social media as our marketing. Just be creative.

[bayudndy]

Therefore, people who understand the business they always consider and prioritize marketing for the positions that the company or business needs to focus on. Not only has a good product, but product promotion is also a key factor to launch a product, for example, in the case of phone launches of leading corporations like samsung or apple, they have to spend Pay a lot of money every year to launch the product and promote it to get record sales. The forms of marketing today can be said to be very diverse and appear a lot with different forms, I understand this field will always be needed in society no matter how things develop or decline, it will It's still something that almost everyone cares about.

[goldkingcoiner]

I am a marketing guy so I think I can weigh in here.

Word of mouth is the most important marketing strategy that anyone can have, when it comes to selling your product or service. Everything else is merely to "get the ball rolling" If you fail to get people excited about your product or service with a minimal amount of funding for your marketing campaigns, then no amount of throwing money around will help you achieve the goal of successful marketing. Just take a look at Zuckerberg's Metaverse. He threw so much money at marketing that you would think that the Metaverse would be as big as Twitter or Paypal. But no, to this day it is not something that most people care about.

[robattfield]

Yes, we all understand that the field of marketing plays an important role in people's lives. It is the process of announcing, advertising and promoting products and services to customers. Marketing helps people better understand the products available in the market, creates differentiation and encourages people to consume, it creates what it creates and presents to people. It also helps people find products and services that match their needs and desires.
At the same time, marketing also creates competition between companies, fostering innovation and growth. As is the way I see social media today as a derivative to make marketing more effective, not only that, but it also appears in a lot of different ways, like whether I Watching football and in recent years seeing a number of crypto companies appear on the billboards of top soccer leagues has also brought joy.

[bayu7adi]

Take advantage of the digital world we are in today and put yourself out there.
A simple social media account that posts relevant stuff about your business and interacts with clients and potential clients is marketing.
Very few people on this forum don't use at least one Google product.  Google has made it very easy to market your products and business using "Google ads".  You can put out an ad that gets to your target audience for as low as $10 a month. You can use the cost-per-click (CPC) formula,  that way you'll only pay for an ad when someone clicks on your ad. 
Facebook ads are also very similar.  You can place an ad that costs from $1-$10 per click.  The same goes for youtube ads and many others.
These platforms have very good tools that can help you achieve your goal and achieve the objective set for your marketing campaign. 
These may seem very complicated but they're not.  There are step-by-step guides you can follow.  They also have tracking tools you can use to track the effectiveness of your marketing campaign.
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you. 

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

This is where user data transactions take place, where data collection companies sell user data for advertising purposes. Users may not be aware of this, but large companies like Facebook, Google, and social media platforms can effectively capitalize on this opportunity.

Targeted advertising is what advertisers desire, as it allows for effective allocation of budgets. Facebook Ads, Google Ads, and similar platforms have great potential for boosting sales. In fact, in some cases, this approach can propel a winning product to even greater success. And the more creative your advertisements are, the wider the potential for your product to dominate the market remains open.

I can confidently state that advertisements on social media platforms are more effective and targeted. What makes it enticing is that the more relevant your product is, the cheaper the cost-per-click (CPC) you will obtain. This is the position where your product begins to reign and emerge as the champion.

[jossiel]

While there's still balance on this, there really are products that don't require marketing because it has got a niche of its customers that they're specifically target.

And it's not a question that there are marketing that do help a lot to their products especially those that have nothing to start with. No known people from the background and they're unknown people entering the market.

I do agree that marketing is like an investment. Take it as an example from those people that I'm observing in the ecom, they do take a lot of budgeting for their marketing.

[Japinat]

Marketing is an important key to a successful business, if your products is seen in various ways of advertisement then you need to worry less because that will speak to your customers and bring more customers to you. However, small business lack the idea of marketing their product in a smaller way through social media but I think that nowadays youths makes use of social media to advertise their stuffs than before.

It is only agricultural produce that don't need marketing because it is part of our basic needs. The good thing with marketing is that it creates awareness for people both far and near.

Exactly. Since your goal is to make profits, then you should be able to let everyone know about your business and how it’s advantageous from others. With that, even your facebook account can do a lot of wonder. Once you publicize your post, that means everyone will be aware about it. And once you get there, the more you should maximize your marketing strategy so that those clients will not doubt your business and will go straight to you if ever they need it. That’s how useful social media these days.

[Iroh]

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

You’ve certainly got to put in a whole lot of effort in order to stay afloat and ahead in this competitive business environment. For your brand to stand out from the other brands that produce more or less the same products or render the same type of service, you’ve got to put in work.
I agree that although, your product or service rendered must be top notch, your advertising should be even better. 

The world they say is now a global village and with the right marketing strategy, your new customers are just a click away.
I don’t see a small scale business that sells petty items reaching out for any form of advertising as the business is barely surviving but for medium and large scale businesses, it wouldn’t be a bad idea to invest more in their marketing department.

[Agbe]

Marketing is one of the good strategy to lure people to buy your products or goods and services in the public domain. According to and economics expert, if a company advertised a product with a flayers and the total number of the flayers are 5,000, out of this 5,000 flayers, the customers that will turn up might be only 5 or 10 and the company should not stop the advertisement because f people turn up, indicates that more people will come in the next advertisement. So continue marketing your products online and offline.

[darewaller]

Marketing is very important to send an introduction to custumer, and indeed many business sectors need marketing to increase their popularity and sales, especially products that have many competitors in the same industry, of course various ways need to be done to do marketing, and yes like that said @poker player there are several companies that do not do marketing in such a way because they have a strategy in their own marketing about the product I agree with that.
Ads on Facebook, YouTube, Google, and others, and others, I don't know how effective it is for marketing, because there is no ratio of the percentage of how much the product you sell, so for me who is lay in marketing by utilizing social media like that, I Don't know how effective it is to marketing.
I think it is more effective in marketing carried out by influencens on social media than relying on services provided directly by the platform.

Marketing is the oxygen to grow a company. In this digital era digital marketing is very effective for all online based companies. and among digital marketing, SEO is very popular and effective marketing strategy nowadays. and it helps to get organic visitors.  and through social media like facebook twitter etc. marketing is also possible. and the more money a company spends on marketing, the more successful the company can be. so definitely money should be invested for marketing

I think it was the location if it's an offline business. Once it is located on a crowded area, people will naturally noticed it. If it's online I think domain name is what matters because when someone search up a keyword which are close to that domain name, it will easily appear in the search engine.

If we don't have them and you are getting less costumers then that might be the time to do a marketing. Before we get confident and spend tons of money for it, we need to make sure that the service that we offer is already top-notch because this is still the one that makes people avail our service and then they will keep on coming back once they liked it.

[BIT-BENDER]

Marketing is one of the good strategy to lure people to buy your products or goods and services in the public domain. According to and economics expert, if a company advertised a product with a flayers and the total number of the flayers are 5,000, out of this 5,000 flayers, the customers that will turn up might be only 5 or 10 and the company should not stop the advertisement because f people turn up, indicates that more people will come in the next advertisement. So continue marketing your products online and offline.

I believe marketing is very important and marketing has actually helped lots of project achieve their goals and Target, that's what many companies and even Crypto-currency project are taking the opportunities they can get from marketing.

But don't be deceived marketing can just help a product get audience of large amount of people but before you can convince people to believe in what you are selling your product needs to actually be one of good quality.

[Agbe]

Marketing is one of the good strategy to lure people to buy your products or goods and services in the public domain. According to and economics expert, if a company advertised a product with a flayers and the total number of the flayers are 5,000, out of this 5,000 flayers, the customers that will turn up might be only 5 or 10 and the company should not stop the advertisement because f people turn up, indicates that more people will come in the next advertisement. So continue marketing your products online and offline.

I believe marketing is very important and marketing has actually helped lots of project achieve their goals and Target, that's what many companies and even Crypto-currency project are taking the opportunities they can get from marketing.

But don't be deceived marketing can just help a product get audience of large amount of people but before you can convince people to believe in what you are selling your product needs to actually be one of good quality.

Many products that we are buying today is through marketing because ordinarily I would not like to buy such thing the matter what, but the process of marketing the goods, I was motivated to get the product.
And that is why I told students that market is also a bad approach to human beings because I some days that you don't have enough cash for extra expenses and you keep some cash for the week feeding and suddenly you heard one good product advertise in your compound and the way it advertise can be a help to you in the house and if you miss it, you won't see it again, so you have to buy it. Therefore, advertisement has his own bad ways and good ways.

[umbara ardian]

In today's fierce world, attracting consumers to your company's products is too much of a challenge. However, one trend-following remedy that can help this endeavor is called omnichannel marketing. This technique is highly effective, allowing you to use different media and advertising platforms. Engaging in this approach ensures increased awareness of your product among the masses. Market through free channels like social media to take advantage of the reach and influence of marketing in our rapidly growing technologically advanced society, even if your budget is tight.

[southerngentuk]

Advertising and marketing play an important role in getting your products into the hands of consumers. The availability of a good product does not guarantee success; it also requires investment and a focus on marketing.

Modern businesses still engage in marketing, albeit in a different and more subtle way. They understand that there is no need to go head-to-head but can create smarter marketing strategies. It's like the main character is trying to create the perfect cake and encounters difficulties, but thanks to the recipe search feature and quick guide on his phone, he finally succeeds.

[usekevin]

Marketing is one of the good strategy to lure people to buy your products or goods and services in the public domain. According to and economics expert, if a company advertised a product with a flayers and the total number of the flayers are 5,000, out of this 5,000 flayers, the customers that will turn up might be only 5 or 10 and the company should not stop the advertisement because f people turn up, indicates that more people will come in the next advertisement. So continue marketing your products online and offline.

Marketing is essential one for most of the product to reach to the lowest level people.When the product is cost,it will be reach of 30 percent of rich people in all the countries.But additional 40-50 percentage should be achieved using the marketing alone.Two way of marketing is happening now,one is as usual the old offline marketing like posters.The second one is digital marketing,in digital marketing before only celebrities was used.Now all the social media was used for the social digital marketing.

[Kadal Ijo]

Marketing personnel are increasingly valuable because they are the hope and foundation for companies to be able to get profit, it's only natural that marketing gets higher attention because marketing costs continue to increase and in my opinion the idea for companies to invest in marketing is an important thing.

[2girls]

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

I think it is very important to advertise any product well before you launch it in the market. It is an awareness campaign in which people know about your product and you provide complete information about your product to people. All these things you will need in the beginning. Once your product is successful and people trust it, then you will not need so much advertising. I think the second and most important thing is that your product should be priced reasonably and never compromise on quality, because most people are always looking for good quality. Today, so many big companies that have succeeded and have built trust among people have reached this position only on the basis of their quality. Apart from this, the on-time delivery system is also very effective. If all these things are taken care of, your product can be successfully launched

[Vishnu.Reang]

Now days marketing is limitless, we can see in social media everyday, such like from online casino, playing card to promote beauty products. Because of marketing People get ready to purchase even when they really don't need. In today's world Big or small companies spend on marketing. Advertisement industry is really big, You can see in India to sell their products like Vimal eliche, Shikhar Gutkha, Pan masala etc to sell their poisonous product which cause cancer in future. Company invest on marketing and they appoint big  Bollywood stars like Ajay devgn, Sharukh khan and Akshey Kumar to promote their products and  people get influence and they purchase still people interested to purchase their harmful products. Here we can see the level influence of marketing.

[demonica]

This is true. The way you market your product will have a great impact on your business. Of course, having a great product or service is one thing. But marketing is how you attract new and potential customers. Especially with the growth of social media, even if you're not a professional, if you know the current trend, you can always find customers. So you need to invest money, time, and effort in marketing your products or services.The first thing that will be noticed in your business is through your marketing. Once a potential customer is attracted to the way of your marketing, they will try your product. So marketing comes first. Once they tried out your product and liked it, then they will either come back again or introduce your product to their family and friends. So aside from marketing, you also need to maintain your customers' loyalty by satisfying them. And always remember that marketing also involves word of mouth.

In conclusion, first provide a great marketing, then new customers will come. Then ensure their loyalty and satisfaction so you can gain free marketing through word of mouth.

[killerfrost]

The promotion of certain products through marketing is really something not only modern but older eras have always considered it as an important element in business. Although today in the lower segments many things are marketed with the intention of doing more harm than good, I think in the process of developing freedom there will also be some ethical ties so that everyone who avoids abusing all tools to achieve personal ends. It can be seen that today's large corporations spend a lot of money on this field as well as adapting to social changes to have a marketing strategy that I have observed a lot, from media, sales channels, ... indeed, this will forever be the field that coexists with the economic development of people.

[coinerer]

Marketing is one of the good strategy to lure people to buy your products or goods and services in the public domain. According to and economics expert, if a company advertised a product with a flayers and the total number of the flayers are 5,000, out of this 5,000 flayers, the customers that will turn up might be only 5 or 10 and the company should not stop the advertisement because f people turn up, indicates that more people will come in the next advertisement. So continue marketing your products online and offline.

A state forward saying is that no business succeeds without marketing. marketing is the lifeblood of every business. A company needs a prospect marketing to sell its product or to promote the company otherwise no one would recognize that company.  And that company cannot market their products. So a businessman must invest in marketing, it is an important strategy to profit from the business. I fully support it

[Altryist]

The best marketing strategy right now in my opinion is to involve as many celebrities and famous people as possible to endorse this product, which has proven to be very effective. And just advertising on television and social media their products have become the target of many people.
and most people will feel confident when using products or items advertised by famous celebrities because technology makes things easier and also easy to have those goods or products quickly without going out, just sit still and the goods will come as fast as possible.

How many people or businesses can afford celebrities and famous people?  So because a business cannot afford famous people they should not market their products? 
There are very effective ways of marketing your product for it to get to the right audience without celebrities and famous people

Why did you substitute someone else's post under my nickname, as if I wrote it? And yet you answer it as if I asked this question.

Below, I quote once again my answer to this post, which you substituted under my username, so everyone can see where my post is and where the post of another user is.

The best marketing strategy right now in my opinion is to involve as many celebrities and famous people as possible to endorse this product, which has proven to be very effective. And just advertising on television and social media their products have become the target of many people.
and most people will feel confident when using products or items advertised by famous celebrities because technology makes things easier and also easy to have those goods or products quickly without going out, just sit still and the goods will come as fast as possible.

Such an advertising campaign will require a lot of money, and only companies with a very large budget can afford such large-scale marketing. And for medium and small companies, those for whom advertising on television and with celebrities is too expensive, need to choose a different approach, but advertising on social networks is now available to everyone, even for the smallest companies, it all depends on the budget and assortment. Without advertising in our days, it is very difficult to make sales.

[ancafe]

It's common knowledge that the product has to be good. If it ain't a good product it will certainly lose value after a while.  When I say Marketing should be better,  it doesn't mean your product should be trash.  A good product,  then effective marketing. 

Quality products are indeed a distinct advantage in marketing, when the products we offer have high quality and selling value, it will be easier for us to market them. But speaking in several places, maybe quality products also don't really dominate the market because previously we talked about market segments for product needs that people want. Not everyone sees quality, there are also those who think a much cheaper price is enough for the product they buy because it might talk about a market segment that has a low opinion.

Accurate marketing in certain market segments can bring advantages to the products we sell and requires a survey first. Whether our region needs the products we sell or only some people need them, there are products that sell quality and there are markets that require low prices.

How many people or businesses can afford celebrities and famous people?  So because a business cannot afford famous people they should not market their products? 
There are very effective ways of marketing your product for it to get to the right audience without celebrities and famous people

The method can be utilized through personal social media, we know that everyone has social media now and the average number of followers is quite a lot and as a first step as an introduction to the audience around us can be utilized. Social media can basically provide information sequentially and quickly and when we can't use the services of influencers, the solution is social media itself or friends. When talking about the use of social media as a marketing strategy that we do and target.

[marcous]

A state forward saying is that no business succeeds without marketing. marketing is the lifeblood of every business. A company needs a prospect marketing to sell its product or to promote the company otherwise no one would recognize that company.  And that company cannot market their products. So a businessman must invest in marketing, it is an important strategy to profit from the business. I fully support it

Very good sentence and I agree with you that no business is successful without marketing. Marketing is the most effective strategy for setting long-term goals in doing business, considering that if we want our business to grow more broadly, this marketing strategy is needed to achieve this. In this marketing strategy we can find out what the market wants, namely customers, we can indirectly learn about customers by knowing their interest in an item or product on a regular basis.

I think this strategy is mostly used by companies to run their products because it is very effective, besides increasing sales figures this strategy can also build a trademark so that it is easy for customers to remember. By studying and investing in marketing the company will find various benefits including attracting new customers and retaining old customers. With the convenience of technology today, it is quite easy to implement this strategy through advertising on various social media platforms.

[hannahB4]

Before now, word of mouth do the work of marketing, by this I mean the referral method and it's a really good one that still works today for marketing, technology has advanced in a really good way making everyone a content creator for their brand and for those that can afford influencer can do it. Marketing is good but the cost of doing one should not be more than profit to attain.

[Bushdark]

Marketing is one of the good strategy to lure people to buy your products or goods and services in the public domain. According to and economics expert, if a company advertised a product with a flayers and the total number of the flayers are 5,000, out of this 5,000 flayers, the customers that will turn up might be only 5 or 10 and the company should not stop the advertisement because f people turn up, indicates that more people will come in the next advertisement. So continue marketing your products online and offline.

Since there are different kind of marketi6we can do to bring more customers to our business, online marketing is one of the fastest and the more utilize means to make people to see our product a good one and the one that has value. If there is enough fund to do this, it will attract more customers to the platform or company's site and make more people to see the product. This is why YouTube, Twitter, Facebook are utilizing there site for ads so that many of our products can be sampled there and more customers will see it since there are more people using social media these days.

[coinerer]

A state forward saying is that no business succeeds without marketing. marketing is the lifeblood of every business. A company needs a prospect marketing to sell its product or to promote the company otherwise no one would recognize that company.  And that company cannot market their products. So a businessman must invest in marketing, it is an important strategy to profit from the business. I fully support it

Very good sentence and I agree with you that no business is successful without marketing. Marketing is the most effective strategy for setting long-term goals in doing business, considering that if we want our business to grow more broadly, this marketing strategy is needed to achieve this. In this marketing strategy we can find out what the market wants, namely customers, we can indirectly learn about customers by knowing their interest in an item or product on a regular basis.

I think this strategy is mostly used by companies to run their products because it is very effective, besides increasing sales figures this strategy can also build a trademark so that it is easy for customers to remember. By studying and investing in marketing the company will find various benefits including attracting new customers and retaining old customers. With the convenience of technology today, it is quite easy to implement this strategy through advertising on various social media platforms.

Yup no marketing = no client.
How will people know about my company or product when I can't get my product in front of people? If I can take my product in front of 100 people then atleast 10 people will use my product but when I take my product in front of only 10 people there is less chance of getting customers for my product. therefore, to have a successful business, it is necessary to focus more on marketing. and marketing is not free, it requires investment.

[Silberman]

Before now, word of mouth do the work of marketing, by this I mean the referral method and it's a really good one that still works today for marketing, technology has advanced in a really good way making everyone a content creator for their brand and for those that can afford influencer can do it. Marketing is good but the cost of doing one should not be more than profit to attain.

Word of mouth marketing is very effective and now thanks to social media is even more effective than before, after all if you have a friend which tried a product or service and you can see it was a good value for their money then if you have a need for that service then most likely you will ask your friend for a way to contact and hire the same company, however while word of mouth is effective, it is also not very scalable, and as such other marketing methods are used by companies as a way to gain more clients.

[Lamkuthang]

Before now, word of mouth do the work of marketing, by this I mean the referral method and it's a really good one that still works today for marketing, technology has advanced in a really good way making everyone a content creator for their brand and for those that can afford influencer can do it. Marketing is good but the cost of doing one should not be more than profit to attain.

Word of mouth marketing is very effective and now thanks to social media is even more effective than before, after all if you have a friend which tried a product or service and you can see it was a good value for their money then if you have a need for that service then most likely you will ask your friend for a way to contact and hire the same company, however while word of mouth is effective, it is also not very scalable, and as such other marketing methods are used by companies as a way to gain more clients.

I personally think, it's better to combine the two and it's true from what you said, when viewed in terms of capacity the percentage of that way may be that the proportion of coverage is less, some are easy to reach, for example our family, relatives and neighbors in the complex where we live. For the next expansion, you have to use a method that is commonly used by people so that the product is known and bought by many people to become user.

[Fuso.hp]

If you think that the money that a company invests in marketing is the company's own money, then you are mistaken because the money that the company spends on marketing is linked to the specific novel. In the first stage, the company takes some risks, for example, to bring a new product to the market, it has to invest some money for that product, and to license that product, and finally, after making these investments, when it manufactures the product, it goes to marketing to promote that product. After this, if they can successfully release the product in the market, they will profit from the investment they have made, but if they cannot introduce their product properly to the people, they will lose a huge amount of money. But if people accept the product, they attach a part of the money they spent on marketing to the price of each product and we have to buy that product at a comparatively higher price.

[nesty]

Take advantage of the digital world we are in today and put yourself out there.
A simple social media account that posts relevant stuff about your business and interacts with clients and potential clients is marketing.
Very few people on this forum don't use at least one Google product.  Google has made it very easy to market your products and business using "Google ads".  You can put out an ad that gets to your target audience for as low as $10 a month. You can use the cost-per-click (CPC) formula,  that way you'll only pay for an ad when someone clicks on your ad. 
Facebook ads are also very similar.  You can place an ad that costs from $1-$10 per click.  The same goes for youtube ads and many others.
These platforms have very good tools that can help you achieve your goal and achieve the objective set for your marketing campaign. 
These may seem very complicated but they're not.  There are step-by-step guides you can follow.  They also have tracking tools you can use to track the effectiveness of your marketing campaign.
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you. 

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 
[/quote]

I agree with you take advantage of the digital world because with the social media platform it can help a lot when it comes to marketing of your business. Advertising your businesses in a billboard or tv advertisement it would cost a lot of money. For the TV ads the cost would depends on the air time and on what particular show your ads will be shown. With the digital ads like google ads and facebook ads it could help boost up your business and it will have a chance to grow bigger. You can also ask services of social media influencers specially the starting influencers because they will show eagerness and also they are not expensive they would accept your products as sample and in return they will showcase it on their personal pages. With that it can help to boost as well your products.

[Kelvinid]

Marketing is a vital tool used to win one's heart and attracts investors, buyers, or users. We can't deny the fact that huge companies are using this strategy as it was really effective and the impact is great. And they spend millions on ads knowing that the return is more than the amount they spent. So, if are in business and wanted to spread information, become competitive and increase sales, we have to learn to go this way otherwise, we lose the market competition.

[savetheFORUM]

Marketing is one of the good strategy to lure people to buy your products or goods and services in the public domain. According to and economics expert, if a company advertised a product with a flayers and the total number of the flayers are 5,000, out of this 5,000 flayers, the customers that will turn up might be only 5 or 10 and the company should not stop the advertisement because f people turn up, indicates that more people will come in the next advertisement. So continue marketing your products online and offline.

Using flyers is one of the most basic promotional techniques available for companies or services to promote their products, but it might not be as effective as many other modern ways of advertisement such as billboards, banners, 3D and computerized banners, etc. Online marketing is also at its peak in this era even if a company works online or offline, they tend to advertise their products and services both online and offline.

If we talk about results, I believe the most effective way of advertising is online marketing these days where a service or product is promoted through paid and targeted ads, the reason for that is that almost every single person in the world has access to the internet and everyone use certain.

[GigaBit]

Marketing is a vital tool used to win one's heart and attracts investors, buyers, or users. We can't deny the fact that huge companies are using this strategy as it was really effective and the impact is great. And they spend millions on ads knowing that the return is more than the amount they spent. So, if are in business and wanted to spread information, become competitive and increase sales, we have to learn to go this way otherwise, we lose the market competition.

If a businessman cannot manage the marketing of his product then he will lose his existence in this competitive market. Because people will not get any information about his product. At present, as people are increasing, so are the number of business also grow and the competition for the same product is also increasing. However, the marketing strategy of a national business and the marketing strategy of a local business will not be the same. There are some big companies who can advertise on TV media which many of the small business owner cannot do. Therefore, not all traders have the same strategy.

[CapGelatik]

Marketing is a vital tool used to win one's heart and attracts investors, buyers, or users. We can't deny the fact that huge companies are using this strategy as it was really effective and the impact is great. And they spend millions on ads knowing that the return is more than the amount they spent. So, if are in business and wanted to spread information, become competitive and increase sales, we have to learn to go this way otherwise, we lose the market competition.

If a businessman cannot manage the marketing of his product then he will lose his existence in this competitive market. Because people will not get any information about his product. At present, as people are increasing, so are the number of business also grow and the competition for the same product is also increasing. However, the marketing strategy of a national business and the marketing strategy of a local business will not be the same. There are some big companies who can advertise on TV media which many of the small business owner cannot do. Therefore, not all traders have the same strategy.

That is why how important the marketing strategy is in increasing product sales,
without it the product will not be known and information related to the product will not be conveyed to the general public,
this certainly makes sales not going anywhere.

[EarnOnVictor]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you.  

It depends, marketing is good, but I wouldn't totally disregard the natural efforts of sales of good products and services, it's obvious everywhere. Once you can solve problems, give people what they want and you do it at best, it will naturally promote itself. But this is not the case in a highly competitive market, which is why marketing is very important. Also, there are situations where the person can't be easily discovered, the market will bring out the popularity, at least for prospective customers to feel the taste of what you can offer, it's from there they will bring more customers to feel the good products.

What I'm saying is that both good service/products and marketing have to work hand-in-hand for the success of the business. If the marketing is good and the product/service is bad, it's only a matter of time before this would boomerang.

While digital products and services need more marketing before they would achieve their goal, the cost of doing this could be so scary that it would discourage many.

[Sterbens]

Marketing is a vital tool used to win one's heart and attracts investors, buyers, or users. We can't deny the fact that huge companies are using this strategy as it was really effective and the impact is great. And they spend millions on ads knowing that the return is more than the amount they spent. So, if are in business and wanted to spread information, become competitive and increase sales, we have to learn to go this way otherwise, we lose the market competition.

If a businessman cannot manage the marketing of his product then he will lose his existence in this competitive market. Because people will not get any information about his product. At present, as people are increasing, so are the number of business also grow and the competition for the same product is also increasing. However, the marketing strategy of a national business and the marketing strategy of a local business will not be the same. There are some big companies who can advertise on TV media which many of the small business owner cannot do. Therefore, not all traders have the same strategy.

Marketing strategy is a basic thing that no one in business should miss. Yes because its role in introducing the products they produce is the main thing.
I myself as a consumer or customer have experienced this kind of thing. We know that ready-to-eat foods such as instant noodles have mushroomed, and I don't even know how many manufacturers market this product. As a buyer, I will definitely prefer something that we have seen in marketing done anywhere, be it on television or in other places. Even though the price will be more expensive than the same product, but because we don't know the quality and have never seen it, we will definitely prefer it even though the price is more expensive.

[irhact]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 
No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients. 
Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water. 

Speaking about companies marketing their product very well that make some individual to begin feeling like they're using the best product reminds me of Prime energy drinks. I have tasted that drink and it's not as good as they're marketing it still they're getting good feedback as they're now the official partners of Barcelona football club, last season they were partners with Arsenal and the drink isn't old in the industry but they market it so well.

If your product isn't marketed very well, you'll lose customer to your competition that their product isn't as good as yours. For example, Samsung produced more quality phones than Apple but because Apple has marketed their brand very well, it has made it more popular.

[KingsDen]

... when it manufactures the product, it goes to marketing to promote that product. ... But if people accept the product, they attach a part of the money they spent on marketing to the price of each product and we have to buy that product at a comparatively higher price.

Before any company will begin to add the price of promotion to the goods or services that the offer, they must have already spent a lot of money to initially promote the goods or services when people have not known it already.

So before you as a company owner or an owner of a new product or idea will begin to add price of promotion to the products, you must have already spent a lot to push the product to the timeline of the society. It is after a while that you will begin to add the price of promotion only if your goods is accepted by the people.

[slapper]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you.  

It depends, marketing is good, but I wouldn't totally disregard the natural efforts of sales of good products and services, it's obvious everywhere. Once you can solve problems, give people what they want and you do it at best, it will naturally promote itself. But this is not the case in a highly competitive market, which is why marketing is very important. Also, there are situations where the person can't be easily discovered, the market will bring out the popularity, at least for prospective customers to feel the taste of what you can offer, it's from there they will bring more customers to feel the good products.

What I'm saying is that both good service/products and marketing have to work hand-in-hand for the success of the business. If the marketing is good and the product/service is bad, it's only a matter of time before this would boomerang.

While digital products and services need more marketing before they would achieve their goal, the cost of doing this could be so scary that it would discourage many.

Top-quality goods and services are irresistible. They seem to have a halo. They glitter, and people notice. Good products market themselves. No disagreement!

But ponder this for a second. How does a unique product shine in a crowded market with many comparable products? Marketing comes in. It cries, "Hey, look at me!" to increase product visibility.

You're right: product quality and marketing must go hand in hand for a business to succeed. Neglecting one is like attempting to clap with one hand. I agree with your thinking! Marketing is a dare, not a scare, and firms need to realise this.

[bestcoins1]

That is why how important the marketing strategy is in increasing product sales,
without it the product will not be known and information related to the product will not be conveyed to the general public,
this certainly makes sales not going anywhere.

The marketing strategy will be born after the product gets better promotion in the community and this must be done by the product owner himself. Because without promotion in society, everyone will not be familiar with the products that we have or that we will sell to the public. That is why promotion is the main thing that must exist so that product owners can make better marketing strategies after seeing how people respond to the products we have.

[xSkylarx]

That is why how important the marketing strategy is in increasing product sales,
without it the product will not be known and information related to the product will not be conveyed to the general public,
this certainly makes sales not going anywhere.

The marketing strategy will be born after the product gets better promotion in the community and this must be done by the product owner himself. Because without promotion in society, everyone will not be familiar with the products that we have or that we will sell to the public. That is why promotion is the main thing that must exist so that product owners can make better marketing strategies after seeing how people respond to the products we have.

Just imagine putting up your business in a city, let's say a restaurant, and if you don't advertise it and just trust your customers words to tell others, you still have customers, but only a few, unlike if you posted very delicious photos online, put ads on the radio, and posted posters everywhere. This can attract more customers and make you known. This is like what I've seen in a video on social media where a pizza store (old) doesn't run advertisements, but their pizza is very good. When someone found it and posted it on social media, tons of customers came in to buy it, and it indeed boomed his store. Marketing is a huge factor for businesses, and they can't run without it.

[Yatsan]

That is why how important the marketing strategy is in increasing product sales,
without it the product will not be known and information related to the product will not be conveyed to the general public,
this certainly makes sales not going anywhere.

The marketing strategy will be born after the product gets better promotion in the community and this must be done by the product owner himself. Because without promotion in society, everyone will not be familiar with the products that we have or that we will sell to the public. That is why promotion is the main thing that must exist so that product owners can make better marketing strategies after seeing how people respond to the products we have.

Also with the reason that your product is not alone in the market. There will be competitors for the same product category and in order to be at advantage  then marketing strategies should be used in order to make the whole marketing procudure better. Same with brands perhaps with clothes. There are many options to choose from but there are as well factors customers are such as price, season and the likes. If you are in sales industry then marketing should be a priority to make things successful. It is simply the way to communicate with your adience. Big companies are even paying huge amount of money for their employees to beat that monster.

[Casdinyard]

While in the past word-of-mouth and testimonials stood as one of the best way you could sell your product, I believe those days are gone now cause marketing is sometimes even more important than the product's quality and purpose itself. Just look at NFTs like Bored Ape, do they have any unique feature or use case that sets them apart from other NFT projects in the space? No. As a matter of fact they are cut and dry shit NFTs with no real value to provide for their users, but they got into the millions price range cause they went ham on marketing their NFTs to the point that even celebrities and famous icons bought and held their Bored Ape NFTs for long.

I'm not saying you should stop creating good products all together and just focus on how you market your shit, if you do that you'd get into a lot of trouble and you might even risk getting boycotted by your buyers, level the marketing effort you exert with the quality of the product you're creating, and watch it succeed.

[ChiBitCTy]

While in the past word-of-mouth and testimonials stood as one of the best way you could sell your product, I believe those days are gone now cause marketing is sometimes even more important than the product's quality and purpose itself. Just look at NFTs like Bored Ape, do they have any unique feature or use case that sets them apart from other NFT projects in the space? No. As a matter of fact they are cut and dry shit NFTs with no real value to provide for their users, but they got into the millions price range cause they went ham on marketing their NFTs to the point that even celebrities and famous icons bought and held their Bored Ape NFTs for long.

I'm not saying you should stop creating good products all together and just focus on how you market your shit, if you do that you'd get into a lot of trouble and you might even risk getting boycotted by your buyers, level the marketing effort you exert with the quality of the product you're creating, and watch it succeed.

I have to completely disagree. If you don’t have a good product, at some point in time the love whatever marketing campaign created or “word of mouth “ has caused, will wear off. I college I went for business school and these are the types of topics we focused on. The product is always most important, even for inferior products, sure marketing becomes all the more important but if it’s not a good product, sales and “hype” won’t last forever.

[KiaKia]

It's true, we have so many example of this in crypto space, many good projects came with good utility but they failed because people don't have interest in them and some are because the team doesn't market the project, it's one of the reasons why I always find myself abandoning a project if they are not doing the needful to get their names out on social media, I will just boycott them.

I have seen few products in the real world that have everything in place, good marketing, better product and other, but they still fail, there are some mysteries about if a business will be successful or not, you won't know what you will get, you just have to try, only that it can end up wasting you money.

[Woodie]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

I believe such scenarios only happen when this product is the only one in its class facing no competition and with or without marketing  the product  could still sell as consumers have no choice but to buy it!

Other possibilities is if its the only alternative to a popular product and the popular product just losses its quality or maybe company closes down such a product would win the market without advertising no doubt.

No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients. 

Sad reality  is that its not always the best product that makes the most sells out there, but kind of like the most advertised will have the most numbers as they have won on the marketing Side of business and this influences consumers on what product  to go with when they are out shopping!
 

I know people will argue and point out a few companies that don't advertise their products,  yet they're successful

For products that make sales based on this kind of concept means they have been in business for a very long time and their clients are of a special clientele which isn't meant to reach everyone ...this is were you find car brands such as Porsche can't compete with companies such as Toyota as they have special client and they don't need to advertise either.

[Silberman]

It's true, we have so many example of this in crypto space, many good projects came with good utility but they failed because people don't have interest in them and some are because the team doesn't market the project, it's one of the reasons why I always find myself abandoning a project if they are not doing the needful to get their names out on social media, I will just boycott them.

I have seen few products in the real world that have everything in place, good marketing, better product and other, but they still fail, there are some mysteries about if a business will be successful or not, you won't know what you will get, you just have to try, only that it can end up wasting you money.

Sometimes the timing is just wrong, a product can be amazing but if the people are not ready for it then they are not going to use it, this is why even big companies are looking for innovations but at the same time they do not want that innovation to scare their clients, an example of this is Google Glass, which was a good product but due to many different concerns it was unable to gain the success Google thought it could have and the product eventually was discontinued.

[dothebeats]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

Yes, a good project selling itself is no longer the situation in a broad market where there are already a lot of good projects that have already gained huge traction, especially in the cryptocurrency where there's already a lot of competition in the market, and the best thing a new project will do to get the needed attention if doing the right marketing and listing on good liquidity provider exchange. This is what the team of the SUI project did despite the project's unique concept.

Exactly. The amount of competition is the market will only continuously rise, therefore letting your services/products be the way that it is (despite the good feedback and income it is currently bringing you) will soon lose its attraction to costumers and clients. There will always be something new and something better, and for a business to consistently survive these changes should be considered and effort should always be applied.

[flyingcarpet]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

Yes, a good project selling itself is no longer the situation in a broad market where there are already a lot of good projects that have already gained huge traction, especially in the cryptocurrency where there's already a lot of competition in the market, and the best thing a new project will do to get the needed attention if doing the right marketing and listing on good liquidity provider exchange. This is what the team of the SUI project did despite the project's unique concept.

Exactly. The amount of competition is the market will only continuously rise, therefore letting your services/products be the way that it is (despite the good feedback and income it is currently bringing you) will soon lose its attraction to costumers and clients. There will always be something new and something better, and for a business to consistently survive these changes should be considered and effort should always be applied.

If the product or service is good, it will sell itself, but it will sell for how long. We should develop that product and realize that there may be the same products in the market. The better a product is, the more open it should be for improvement.

Our product may be very good, but others should know about it. In order to reach the sales we want, we must do the marketing in the best way. Otherwise, no matter how good our product is, it won't make sense if we can't sell it.

[martinex]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

Yes, a good project selling itself is no longer the situation in a broad market where there are already a lot of good projects that have already gained huge traction, especially in the cryptocurrency where there's already a lot of competition in the market, and the best thing a new project will do to get the needed attention if doing the right marketing and listing on good liquidity provider exchange. This is what the team of the SUI project did despite the project's unique concept.

Exactly. The amount of competition is the market will only continuously rise, therefore letting your services/products be the way that it is (despite the good feedback and income it is currently bringing you) will soon lose its attraction to costumers and clients. There will always be something new and something better, and for a business to consistently survive these changes should be considered and effort should always be applied.

That's right @dothebeats, those who know how to make their users happy and friendly service are the winners besides the quality of the products offered are also of high quality. Yes. competition always comes and must be seen and described wisely.

[suzanne5223]

If the product or service is good, it will sell itself, but it will sell for how long. We should develop that product and realize that there may be the same products in the market. The better a product is, the more open it should be for improvement.

Our product may be very good, but others should know about it. In order to reach the sales we want, we must do the marketing in the best way. Otherwise, no matter how good our product is, it won't make sense if we can't sell it.

No matter how good and beneficial the project was before it could sell itself it first need some good marketing just like Arkham, Sui, etc because there's enough competition in the market already and if any good new project dev team when to get the attention of cryptocurrency investors they need to convince them with something that will slightly drift their attention to the new project just for the investors to take a peek.

[adzino]

Anyone who thinks that marketing isn't important, shouldn't handle any business. It is of course very important. Without marketing, no one would recognize your brand. You might have a small customer base, and you will be stuck with that small "loyal" customer base for the rest of your life if there is no advertisement and marketing of your brand/company. Yeah, the customers might spread the word among their friends and families, but those people won't remember it, because for them it was just another "gossip". But if you market and advertise your brand/company, those friends and families will recognize the brand because they have heard about it and will make them want to try it. Investing in marketing is the best thing you can do. It might be expensive, but the returns and the results might stun you!

[iv4n]

Anyone who thinks that marketing isn't important, shouldn't handle any business. It is of course very important. Without marketing, no one would recognize your brand. You might have a small customer base, and you will be stuck with that small "loyal" customer base for the rest of your life if there is no advertisement and marketing of your brand/company. Yeah, the customers might spread the word among their friends and families, but those people won't remember it, because for them it was just another "gossip". But if you market and advertise your brand/company, those friends and families will recognize the brand because they have heard about it and will make them want to try it. Investing in marketing is the best thing you can do. It might be expensive, but the returns and the results might stun you!

I think we can say that the marketing industry is breaking the roof in the past years! TV, the internet, and billboards, in many shapes and forms! We are being bombarded from every angle, it seems there is no escape from them. It's a fact that nothing happens without marketing these days, it's what attracts the masses and what sells the product over the borders. I believe that the marketing industry will continue to grow, nothing can stop this machinery!

[lienfaye]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

Marketing is indeed important to spread awareness about your business especially if you're just starting. There should be an allocated budget for marketing and this is for people to know your product and became known to others. However, make sure that your product/services offered are one of the best, because marketing is useless if your product won't meet their expectation. They will just come and go, and just tried your product if the advertisement is really true since it's attractive.

We have also a repair business. We're making sure that every customers leaving our store are satisfied with our service so they can recommend us to others. We market our business through social media since it's free. So far our business is still running for a few years now.

[uswa56]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 

Marketing is indeed important to spread awareness about your business especially if you're just starting. There should be an allocated budget for marketing and this is for people to know your product and became known to others. However, make sure that your product/services offered are one of the best, because marketing is useless if your product won't meet their expectation. They will just come and go, and just tried your product if the advertisement is really true since it's attractive.

We have also a repair business. We're making sure that every customers leaving our store are satisfied with our service so they can recommend us to others. We market our business through social media since it's free. So far our business is still running for a few years now.

That's right and right now marketing a business through social media is very effective and profitable because it's free and the reach is very wide and also right.
And indeed quality and promotion must be comparable and evenly distributed between the two, if the quality is good but without promotion it will not work well and vice versa if the promotion or marketing is good but the quality is not good it will not be successful so I think these two are important things that must be carried out with sync.

[19Nov16]

Marketing is the most important thing in the business process, if the company does not have a good marketing, it is certain that there will be an increase in stock and costs, large companies and have survived hundreds of years understand that marketing investment is the most important thing, unfortunately many companies do not care about marketing so as to make business they went bankrupt and could not compete.

[jossiel]

Anyone who thinks that marketing isn't important, shouldn't handle any business. It is of course very important. Without marketing, no one would recognize your brand. You might have a small customer base, and you will be stuck with that small "loyal" customer base for the rest of your life if there is no advertisement and marketing of your brand/company. Yeah, the customers might spread the word among their friends and families, but those people won't remember it, because for them it was just another "gossip". But if you market and advertise your brand/company, those friends and families will recognize the brand because they have heard about it and will make them want to try it. Investing in marketing is the best thing you can do. It might be expensive, but the returns and the results might stun you!

There are some exception within this but it's very rare to see a company that doesn't need it. It's like one in a million or even more than that. Word of mouth and getting some free marketing from your repeating customers is a big help.

But as a company and business, you can't always rely on that and you need to be consistent with marketing. It's true that you've said whoever thinks it's not important, needs to know more the basics of owning and running a business.

[RewFrew]

I have heard a lot of people say and believe that "if your product or service is good,  it would sell itself". That's not entirely true. 
No matter how good your product/services are,  if people don't know about it or are not willing to patronize you, then you will have no customers or clients. 
Some companies sell water and market it so well to the extent that people believe it is more nutritional than normal clean water when in fact it may just be water. 

I know people will argue and point out a few companies that don't advertise their products,  yet they're successful, but I tell you for a fact that those companies invest in marketing one way or the other.  They just might have found a formula that works for them since they most likely have a relatively smaller target audience.

If big companies like Google, Coca-Cola, Binance,  Pepsi,  and the rest still invest heavily in marketing,  then how much more you that is still a small business or brand operating on a street in your neighborhood,  or you with a laptop and a phone on your bedroom table?

The rate of Gambling today has increased partly because of the marketing of online casinos and sports betting companies. 
I don't think there's any industry today that doesn't have a high rate of competition.  It is now the survival of the fittest everywhere.
Having a perfect product or service to offer is not the only way to remain in business,  if it were so many companies won't go under. A major reason a business stays in business is through effective marketing. 

"Marketing is expensive,  I don't make much as a business to compete with the rest"

Yes,  I'm well aware of how much it cost to get a billboard,  hire a marketing firm/agency,  get your ad on TV or radio or get an ad space in a magazine, or pay an influencer,  but the world has gone way beyond that and we all know it.  Now,  these mediums listed above are not irrelevant (on the contrary,  they are still very relevant ),  but there are other less expensive and easier ways to market your product. 

Take advantage of the digital world we are in today and put yourself out there.
A simple social media account that posts relevant stuff about your business and interacts with clients and potential clients is marketing.
Very few people on this forum don't use at least one Google product.  Google has made it very easy to market your products and business using "Google ads".  You can put out an ad that gets to your target audience for as low as $10 a month. You can use the cost-per-click (CPC) formula,  that way you'll only pay for an ad when someone clicks on your ad. 
Facebook ads are also very similar.  You can place an ad that costs from $1-$10 per click.  The same goes for youtube ads and many others.
These platforms have very good tools that can help you achieve your goal and achieve the objective set for your marketing campaign. 
These may seem very complicated but they're not.  There are step-by-step guides you can follow.  They also have tracking tools you can use to track the effectiveness of your marketing campaign.
If you can't set it up by yourself or you don't have the time,  you can hire someone to do it for you. 

For your business,  brand, or product to grow you have to make a conscious effort to make it more.  Your service or product has to be superb,  but I believe your marketing needs to be better.
A product is only as good as advertised. 

Yes you told absolutely correct. Product however marketing is more important. Propaganda and expansio. It is main theories for business. However your products were good if you unable to promote or marketing properly your product could not hit. Not only product all sectors this theory is effective. All company now understanding this importance day by day. And many marketing platform creating day by day. Like CPA marketing, Google marketing, YouTube marketing, Facebook marketing etc. Now we are seeing cryptocurrency companies are also marketing various way. So we are seeing win win situation for cryptocurrency market. Most of the people in the world are familiar with crypto. Most of the people know about crypto and now involved in crypto. I think it happened for marketing.

[Lorence.xD]

Anyone who thinks that marketing isn't important, shouldn't handle any business. It is of course very important. Without marketing, no one would recognize your brand. You might have a small customer base, and you will be stuck with that small "loyal" customer base for the rest of your life if there is no advertisement and marketing of your brand/company. Yeah, the customers might spread the word among their friends and families, but those people won't remember it, because for them it was just another "gossip". But if you market and advertise your brand/company, those friends and families will recognize the brand because they have heard about it and will make them want to try it. Investing in marketing is the best thing you can do. It might be expensive, but the returns and the results might stun you!

Well these days in this era where there's a lot of way to advertise anything. So if you say "marketing" in some business they would literally think of advertising in many methods such as the internet, media, or billboards and etc. You're indeed right that marketing has a huge impact to the business as it attracts customer and to encourage them to acknowledge your business or brand itself since there's a lot of business that have a similar products for example fast food. If you say KFC some would think of their signature product is the chicken and the unlimited gravy. And why do you think people would have an idea when you say KFC? Of course it's from marketing itself where they could simply see advertisement everywhere. Investing in marketing is a must, if you're building a business it should be included in your business plan or included in your budget. Who knows maybe your own brand would be a success hit due to it's originality.

[Silberman]

Marketing is the most important thing in the business process, if the company does not have a good marketing, it is certain that there will be an increase in stock and costs, large companies and have survived hundreds of years understand that marketing investment is the most important thing, unfortunately many companies do not care about marketing so as to make business they went bankrupt and could not compete.

I think many companies understand how important marketing can be, but at the same time they do not have the money to afford a professional campaign, and this is because in many industries the largest expense they have to make is not the payments they have to give to their employees or the machinery needed to make their products, but the payments for the marketing campaigns they run, and this makes it impractical for many small businesses to run those campaigns, especially if the industry they belong to has a very high level of competition.