Marketing Strategies in the Digital Age

[icalical]

OP mentioned all kinds of media advertisement that benefiting from technology, all the platforms and method of advertising, but I think OP is forgetting one of the most beneficial part of technology that helps marketing a lot. Data collection, especially with the raise of social media, Data Collection and Analysis has helped advertiser get more targeted audience for their ads, and customer get more suitable ads for them. Even though people were divided between the use of data collection for marketing advertisement, but we should agree that data collection has huge evolution on the behavior of advertisement and marketing.

[barisbilgili]

Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.

Having a product that attracts a lot of customers' attention and it will also be easier for us to introduce it to our closest friends to recommend the product we have, when we spend capital to advertise the product we have will certainly be very beneficial for marketing the product we have, other people will know about it. and we can get profits from the products we advertise.

[electronicash]

Another advantage of this type of marketing is that if your product is good and whoever bought it liked it a lot then they could recommend it to their friends, and then they could do the same if they liked your product, so a small investment in advertising there can go a long way as long as your product exceeds the expectations of your clients, and it can surely help you to achieve the success you want for yourself way quicker than previously expected.

Having a product that attracts a lot of customers' attention and it will also be easier for us to introduce it to our closest friends to recommend the product we have, when we spend capital to advertise the product we have will certainly be very beneficial for marketing the product we have, other people will know about it. and we can get profits from the products we advertise.

word of mouth works well all the time even in the digital age. but even so, your product or your company will not last if your competitors are sneaky enough to ruin the reputation. social media spreads the word faster when one fake client complains about your product.

you can notice this in the casinos who are accused of scamming or cheating, one user can just claim even without evidence. the digital age is very different. and the strategy of companies online is getting harsher.

[JunaidAzizi]

The marketing strategy was changing from time to time for better approaches. In the earlier times when people were fewer, there was not that much technology and the means were limited companies used newspapers for their advertising. After some time when people get advanced and live in different areas, they use the radio to approach them and ask about their products. Slowly and gradually the number of people increased then TV was used but one thing should be noticed is that at that time there was not that much high competition among the companies but now the world is changing and the population has increased. So to approach first to the consumers they use many marketing strategies just to take the attention of people. Some use robots for their advertisements and some launch giveaways, companies do buy one get one free offers. These were the offline marketing now comes online which includes social media platforms through which they hit a large population and people will Know about their product so that their products can be easily sold and reached to larger consumers.

[CryptopreneurBrainboss]

Conclusion:
In the digital era, effective marketing strategies are the key to success in the connected global economy.

Nowadays it isn't about having the best products that makes you successful but having the best marketing strategy that makes you successful. This is happening in all the industry around us including the crypto industry because when you look at the project getting the most attention from investors, they're not the best when you talk about their technology at the areas they're operating in but because they have more funds in marketing they reach a wider audiences and in return get more patronage from them. Memecoins are makings a wave in the market because of the kind of marketing that they're doing and they're getting investors every day. If you want your project to become successful in the digital age, you have to focus your attention on marketing excessively but that shouldn't be your only focus as what put your project ahead of others is also having a good product and not ignoring the quality of the service that you're offering or product that you're selling.

These were the offline marketing now comes online which includes social media platforms through which they hit a large population and people will Know about their product so that their products can be easily sold and reached to larger consumers.

The internet changed everything and I believed that's the best invention mankind has gotten next to Bitcoin and Bitcoin owes its existence to the internet too. The internet changed the way we go about advertising as with the internet you can reach a variety of potential customers which is something the other means you mentioned of advertising wasn't able to achieve. Any business that isn't utilizing the online means of promotions are losing out. To make your business successful you need online presence as people would judge the success of your business from your online audience and that'll determine if they'll patronized you or choose a competitor that's doing something (online) that you aren't doing.

[knowngunman]

  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.

The pay on delivery system you mentioned in your post could actually be a good way because it would give the customer the opportunity to inspect the product and make sure it's as described before paying for it. It could also help to eliminate many of the common scams that occur in the pay before delivery system such as receiving a different product than what was advertised or not receiving the product at all.

However, the challenges here is that there could be a risk of fraud if the customer receives the product but does not make the payment. We have seen or heard about such cases in numerous occasions where the delivery guy is being beaten or some times kidnapped and the property seized from them forcefully. All these are at disadvantage of the company and the customer is less affected. I think there is still no balance of risk in either of the services.

[taufik123]

-snip-
The internet changed everything and I believed that's the best invention mankind has gotten next to Bitcoin and Bitcoin owes its existence to the internet too. The internet changed the way we go about advertising as with the internet you can reach a variety of potential customers which is something the other means you mentioned of advertising wasn't able to achieve. Any business that isn't utilizing the online means of promotions are losing out. To make your business successful you need online presence as people would judge the success of your business from your online audience and that'll determine if they'll patronized you or choose a competitor that's doing something (online) that you aren't doing.

The impact of the internet is huge and it is indeed the best and most useful invention for mankind in today's digital age.
Looking at how the internet is growing around the world, it continues to grow rapidly.
There are more users every year, As everyone now has a Smartphone to connect to the internet and has access to many social media,
it is easy to do 2-way communication and even very easy to market anything through the internet.

Data (Trends) of Internet and Social Media Users in 2023 in the World

The figure below shows the data and trends of internet and social media users in 2023 around the world:


- Total Population: 8.01 billion (up 67 million or 0.8.% from 2022).
- Connected mobile devices: 8.46 billion (up 180 million or 2.2% from 2022).
- Internet users: 5.16 billion (up 98 million or 1.9% from 2022).
- Active Social Media Users: 4.76 billion (up 137 million or 3% from 2022).
https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2023/

Any business that isn't utilizing the online means of promotions are losing out

And businesses that do not utilize the internet will indeed lose money and not get a wide enough audience.
Like what happened in my country.
Offline markets are inferior to online markets which results in offline markets not being in demand, this backfires and many offline market traders protest.
Problems like this should be solved with education on how to use the Internet for marketing and increasing sales.

Video platforms such as TikTok have experienced a very fast surge in sales media which is quite good and even now has to be stopped for several reasons and violations.
However, there will be new regulations on how to apply video platforms for sales marketing.

The digital era really must be utilized well.
If who is left behind then they will not develop.

[o48o]

There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.

Except from the user point of view. Especially when it comes to cryptos. I have seem handful of actual cryptocurrency advertisements, or exchange adverisements, while being flooded with scams..

Also i wouldn't click any advertisement link i get from social media, or via any platform that shows ads. No matter what the crypto opportunity it is.
Changes are it contains a fake site and a wallet drainer. Any serious project would know typosquatting and duplicate sites are a problem, and i sort of hope they would advertising in social media, because this shouldn't be a thing that might be legit. People should find the official login link via google.

[Lorence.xD]

There's no market strategy as best as using the social media for making advertisements, now we are in the era of advanced technology development and people are making alot of opportunities out in making the use of the internet to market themselves, there's no way you won't see people on the social media each time they are online browsing on different platforms, and the most of this target is the advantage of covering a larger percentage of people with this target.

Except from the user point of view. Especially when it comes to cryptos. I have seem handful of actual cryptocurrency advertisements, or exchange adverisements, while being flooded with scams..

Also i wouldn't click any advertisement link i get from social media, or via any platform that shows ads. No matter what the crypto opportunity it is.
Changes are it contains a fake site and a wallet drainer. Any serious project would know typosquatting and duplicate sites are a problem, and i sort of hope they would advertising in social media, because this shouldn't be a thing that might be legit. People should find the official login link via google.

You have a point, as they take advantage of the internet as their market strategy for introducing their products, or into cryptos like their coins and tokens, scammers also do the same, they even literally copied your way advertisements that could clickbait users to open a new link that could be harmful to your private accounts which could be a drainer.
I think making links and clickable ads would be not a good idea. My experience here in the crypto industry with their advertisement (from Twitter). Even a legit site that is made by a legit team, they are still prone to scams, which is also their fault cause their site is not that secured. If you are going to make a platform with users putting their funds, at least make it secure. You really need to exert effort by having a trademark where users could identify fake sites, plus easy to search in browsing app websites than links.

[Gozie51]

word of mouth works well all the time even in the digital age. but even so, your product or your company will not last if your competitors are sneaky enough to ruin the reputation. social media spreads the word faster when one fake client complains about your product.

you can notice this in the casinos who are accused of scamming or cheating, one user can just claim even without evidence. the digital age is very different. and the strategy of companies online is getting harsher.

I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.

[wmaurik]

I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.

I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.

[Jchris50]

Even at that time, local way of Marketing was existing, radio and TV stations have been on existence for decades therefore technology methods of advertisement is new to the space. And the most recent ones for technology advertisement are the Robot, Social Media marketplaces and this forum. But one thing I discovered in Social Media and this forum is that, Social Media are not advertising for gambling site but they allow to advertise food products and wears. And this forum advertise casinos, mixers and I have not seen any food and clothes companies came here to advertise their goods. As others has said in other threads, technology has helped people to sell their goods very fast and making customers to get things in an easy way..

Yes things have been easier in the marketplace with the help of technology

[lixer]

The marketing strategy was changing from time to time for better approaches. In the earlier times when people were fewer, there was not that much technology and the means were limited companies used newspapers for their advertising. After some time when people get advanced and live in different areas, they use the radio to approach them and ask about their products. Slowly and gradually the number of people increased then TV was used but one thing should be noticed is that at that time there was not that much high competition among the companies but now the world is changing and the population has increased. So to approach first to the consumers they use many marketing strategies just to take the attention of people. Some use robots for their advertisements and some launch giveaways, companies do buy one get one free offers. These were the offline marketing now comes online which includes social media platforms through which they hit a large population and people will Know about their product so that their products can be easily sold and reached to larger consumers.

Promotion or marketing has become extremely easy in the era we are living in, especially with the internet since every consumer is available online these days which has made it easy for advertisers to reach them and promote their products and services. It's also easier for consumers to find and reach sellers and service providers online, without having to go anywhere or look for what they need as they now can get it at their doorstep with just a message or a call.

It has never been this easy for people to do business, these days, someone who wants to run an e-commerce platform, can do it extremely easily by just creating the store and then using online means to promote their store or the products they are selling and their business starts earning them revenue.

[terrific]

Yes things have been easier in the marketplace with the help of technology

And with technology, especially on the digital age. A lot of marketing strategies need to be updated that's being done by the marketers.
It's because the algorithm changes from these platforms where they are marketing. I am sure that most of them that does this for a living is aware of that.
They need to be updated at all times if there have been changes made by the platforms and with the techniques that they've been doing to promote and market companies and products.

[D ltr]

In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

[tygeade]

Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.

As a marketing strategy, the old style of "there is no good or bad marketing" or something doesn't work anymore. We are in the "cancel" culture world, so we need to be careful, if you end up doing something that pisses one side off, you could be liked by the other side, if you get the like of the other side then this time this side hates you, basically you need to make sure that you are just in the middle and not siding with anyone. That means you are going to work harder, because if you side with one of the groups then you could get a lot of sales from that group, but if you end up siding with nobody, you are not going to get love from anyone and you need to work harder.

Some prefer to be marginal, be hardcore leftist company/product/project/token whatever, and get easier results, or hardcore right wing and get attention and love. This is easy short term deal, but not long term good results.

[Youngkhngdiddy]

In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

   The innovation of technology has impacts in diverse areas of the world's economy. In marketing, digital systems and methods have been put in place to make buying and selling or business transaction much more easier and faster. Now even with these developments, there are still disadvantages and even issues that may arise in the process. And these issues needs to be solved before it's benefits are felt.
   Today, it's a fact that there's a social media means of marketing and making products a lot more accessible, there and then we welcome online vendors and online sales. Although not every market personnel is acquainted with online form of marketing, now the impact to ne made is enlightening the naives on the processes to be followed, the benefits and the precautionary measures. Some may say online isn't the real deal but to be frank, a time would come that there'd be little or no offline means of marketing, it's not about following trends, it's just a form of business upgrade with respect to the current world situation.

[wmaurik]

In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

This request made by offline/traditional traders will not be able to be carried out by the government if they ask for all online trading platforms to be closed, because every online trading platform also pays taxes and follows every rule given by the government. So for now there are still many marketplaces and other online trading platforms that are still running as usual. And offline/traditional traders should be more aware of this so that they can adapt to today's times and try to make innovations in the way they trade so that they are not less competitive with other online traders.

Apart from that, nowadays there are more traders than buyers so that every trader is really required to make good innovations, both in marketing their products and in making the product packaging itself. And apart from that, other competition such as product quality also needs to be taken into account and considered well enough so that each trader can compete fairly healthily in the long term. Because I have also often seen offline/traditional traders go out of business due to not being able to compete with today's online traders.

[Accardo]

In fact, technological advances make it easier for everyone to carry out their activities, not only for business but for everyone, but there is a slight problem in existing technological advances where there are some groups who do not accept this technology, they cannot compete, for example traditional traders with online traders. offline/traditional traders don't want to follow developments and are less innovative in promotions so their merchandise doesn't sell due to online trading so they demand the government close all online trading platforms,

This is actually, my first time reading about such thing, did it actually happen in your region or you're predicting it. Because most local traders are beginning to take their business online; Instagram and Facebook. The issue delaying their decision in joining the ongoing competition in the online marketplace is, the local traders don't know where to begin. How to get a marketer, set an advert and build a social media page. These things still are not clear to them. Because if they understood that the online trading is the reason they're not making enough sales. Nothing would have been a barrier, other than getting started. And online marketers don't scout offline for local stores. As they think that such business men would decline their offers. Or maybe not comply to what they don't understand. But, if online marketers get sales people that'll visit local businesses and share with them the magic associated with online marketing. They'll definitely get an appointment. Another problem that can make such local traders to resist digital marketing, is the slow return on investment. After paying the digital marketers they'll be expecting a fast return. Therefore, it'll be appropriate for the marketers to teach them about the wax and wane nature of online sales. Before letting them pay in the first instance. Promoting a business requires enough time than money. The enormous time it requires to build an unswerving online presence in the digital world, is the reason traditional traders are not innovative in consistent promotion of their goods and service. Rather, staying completely offline, feels conducive to them.

[ndutndut]

I think running a negative adverts to ruin a competitor's business is a crime and can be charged to court, all you have to do is to be sure you have your evidence to prove it was an advert inimical to your business. You can't even use the word of mouth to pull someone's business.  Reputation is difficult to build and to use sneaky way to pull someone down is such a bad practice and nobody likes what you have built over the years to be rubbish in a twinkling of an eye.

I think what you have said is quite true, because I have also witnessed it myself in the environment around me, where someone who deliberately places negative advertisements to bring down the business of his own opponents immediately backfires on himself. The opposing party directly sues the party who made the negative advertisement through the authorities so that this is like a backfire which directly harms the person who made the negative advertisement in a short period of time.

In any business, things like this often happen, advertising other people's businesses with a bad image, thereby bringing down the opponent's business for business competition. But don't be mistaken, sometimes it's because of bad advertising that our business becomes more popular if we respond wisely. Because incidents like this occur with the intention of bringing them down but instead they grow rapidly, because they indirectly promote other people's businesses, making people want to know the truth of the business.

In today's digital era, it is very easy to promote certain businesses, but it is also easy to bring down certain businesses. Therefore, we really have to be clever in using it properly.