Marketing Strategies in the Digital Age

[NTA blog]

If you're looking to improve your digital marketing strategy, one effective approach is to focus on creating engaging content across various online platforms. By leveraging social media, email marketing, and SEO, you can reach a broader audience and build a stronger brand presence. Utilizing analytics to track the performance of your campaigns will help you understand what works best and optimize your efforts for better results.

I recently came across an article titled "5 Powerful Digital Marketing Strategies for Your Small Business" that offers some insightful tips. It highlights the importance of creating a robust online presence, utilizing social media effectively, and investing in email marketing campaigns. These strategies are crucial in today's digital age, as they can help you connect with your target audience more efficiently. You can find more detailed information there.

[Lida93]

As long as you can adopt and adjust into how the marketing is moving then it can be useful and profitable, though not all can work it out and able to prevent being replace by AI or being part of those who got lost their jobs because system already being manage by AI's , you need to contonue learning and continue to improve yourself as there's always an opnen one that will give you chance to work and be paid decently.

When you are into any business you need to be able to step up your game and even take marketing very seriously because it is all part of securing and maintaining stability in your business, the earlier you understand the modern way of business, because even marketing have taken another dimension, so it's a serious advice because poor marketing have actually affect a lot of businesses, because you won't record any serious sales and if you go to some markets you will see how some people market their products to customers with good customer service that will be difficult to resist. If it is about AI the moment AI sets in into your working place then you have to start accepting your fate, AI is already taking over just like the movies. We should accept that, but if it is in business AI is much needed.

You need to accept that and start adopting the kind of technology to help your business, especially with marketing where traffics and possible clients can be taken, you have to understand the needs and how will you coordinate yourself and your business or your services, it's more on how focus you are and how you think things will bring you in the competitions.

Either you are owning business or you are providing services, it's important that you do well in adjusting and adopting every possible ways to improve for the betterment of your business.

Up-skilling oneself in any form of business you are into is key to staying relevant in the business environment and way to go in retaining and meeting the evolving needs of your customers because as technology develops that's how trends and people's needs from products and services takes a different dimension, therefore, it takes that businessman who is  visionary to always stay on track with the trends.

Growing up I knew a lot of businesses that have closed down today all because they couldn't maintain the competition through the initiation of innovative tech to the business line, they felt nonchalant and conservative about everything while the tide passed them by and today they are out of existence while those the skillet up and grew with the technological changes that evolves are still there booming and maintaining their place in the environment.

[Fortify]

In our today world, where technology has taken over everywhere, people in marketing fields are benefiting from the digital world:

• Marketers before had no means of marketing there goods and sales were limited, demand got limited. But now in a digital world marketers now have the opportunity to market there goods around the globe, with the help of advertisement using the television, radio programmes, newspaper, magazines,billboards.
       And with the emergence of block chain technology different platforms are created to enhance the digital marketing. With the help of the modern television we now see different kinds of product being marketed online. With the help of modern technologies today online vendors deliver nation wide.
  Back in the analog era marketers find it very difficult to market there goods. Marketers made used of the outdoor advertising, where marketers walk from door to door advertising their goods and product but the technology world has made things easy for marketers.
• Tokinomo interactive robots: the marketing robot, brands now use robot to advertise their products. The purpose of this tokinomo robot is to communicate with customers, informing customers about the product, instead of the competitor doing the talking just let tokinimo do the talking.http://sharevideo1.com/v/WlAxakEtSDZBa28=?t=ytb&f=co
• the digital world has made things easy for customers also. I believe there was no money transfer at that time, people made use of their legs (walking) for payment after buying a product. But now customers use digital forms of payment such as flutterwaves, paypal, Bitcoin for international payment. Now the world have a digital currency which can be transfer globally (bitcoin)

  Finally: with the new technology, you pay goods on delivery, and the company carrier will deliver to you on your door step. With the pay on delivery, the scamming rate will reduce, because people have been scammed by the fake sellers online in the payment before delivery system.
[/list]

We have been in the digital age now for over 25 years and marketing strategies are quite well refined, yet ever evolving. There are all sorts of weird gadgets like the Tokinomo robots you describe, it doesn't mean that they are going to be accepted or even appreciated by the general public - infact they may be considered a menace. Just like companies using phone systems, when it is willingly agreed to upfront by a customer they are happy to be contacted, whereas when a cold calling company does it, you can say it is pretty scummy or on the verge of unwanted harassment. A lot of the things you mention have been around in a modern form now for a whole lifetime, so what is the point you are trying to make exactly?

[348Judah]

With the developments we have been having with the digital technology, things have keep on advancing and changing from one stage to another and this has a lot to do with the way of how we market our services and products, the use of the internet is so much advanced in so a way that we have to realize that there is nothing that can be done without the use of the newly introduced technologies in other for us to achieve the same result expected.

[WillyAp]

It does not matter much if you start marketing without or little money, you need at least 4 years to get through the surface.
Money makes it happen in shorter time.  Digital or not it is harder now than 20 years ago.

[kuriboh]

There are various types of marketing systems, among them digital marketing strategies, which are very much in the digital age. You need to first establish a mindset of what you are good at and what you can move forward well with.

What do we understand by digital marketing in the digital age as online platform marketing? If it can be done in other ways, it can be done through different jobs. Manually, there will be one such thing: you will not sell various types of products, but all that was manual inside online marketing will become your online-based only. The sales will come from there, and your interests will come from there.

Understanding the e-commerce system and its current value is crucial. If you can leverage the e-commerce system effectively, it holds significant potential in the current digital age.

[junder]

This digital era marketing must be done, because even we who are not businessmen must be able to keep up with technological developments. with those who play a business role, of course, it is a must to be able to take advantage of this technological development by marketing their products according to what is currently popular among the public, by using the internet and social media, of course, companies can reach customers further because they do not need to face each other directly to interact, customers can communicate with the company remotely and this is a positive side of digital era marketing.

like the sentence on the page I found the image below,digital marketing strategy is not to interfere with existing marketing strategies, but of course this is a new marketing that must also be considered, especially now that everyone tends to be lazy to leave the house, so this digital era marketing is one of the powerful ways to cover company relationships to introduce and offer their products to customers who are out of reach.


source :telkomuniversity

[wmaurik]

It does not matter much if you start marketing without or little money, you need at least 4 years to get through the surface.
Money makes it happen in shorter time.  Digital or not it is harder now than 20 years ago.

Nowadays, in terms of marketing, it doesn't only have to rely on money, but also on several other important things such as making promotions on more social media services and also print media. Because marketing must be able to cover a wider area and be more general to all groups so that the products or business services we offer can be more easily recognized by many people and can be more easily reached by every group in our own area. Although the duration of marketing must also be a consideration for the business people themselves for now.

[Fredomago]

It does not matter much if you start marketing without or little money, you need at least 4 years to get through the surface.
Money makes it happen in shorter time.  Digital or not it is harder now than 20 years ago.

Nowadays, in terms of marketing, it doesn't only have to rely on money, but also on several other important things such as making promotions on more social media services and also print media. Because marketing must be able to cover a wider area and be more general to all groups so that the products or business services we offer can be more easily recognized by many people and can be more easily reached by every group in our own area. Although the duration of marketing must also be a consideration for the business people themselves for now.

Yup, in terms of creating your materials there are many factors that advertisers needs to work on, they just can't throw money on it and let it go but more on the side where they can attract viewers and readers attentions, they need to invest time and be creative with whatever line of business that they are involve.

They need to work and invest not just money but also time to be more competitive and be more successful bringing interest and make money for the business.

[Albarq]

It does not matter much if you start marketing without or little money, you need at least 4 years to get through the surface.
Money makes it happen in shorter time.  Digital or not it is harder now than 20 years ago.

Nowadays in the marketing world, your insight is needed, of course it is very necessary in terms of promotion with digital technology elements like today, so it is easier to promote, and that is an option for now.

[imamusma]

It does not matter much if you start marketing without or little money, you need at least 4 years to get through the surface.
Money makes it happen in shorter time.  Digital or not it is harder now than 20 years ago.

Nowadays, in terms of marketing, it doesn't only have to rely on money, but also on several other important things such as making promotions on more social media services and also print media. Because marketing must be able to cover a wider area and be more general to all groups so that the products or business services we offer can be more easily recognized by many people and can be more easily reached by every group in our own area. Although the duration of marketing must also be a consideration for the business people themselves for now.

Yup, in terms of creating your materials there are many factors that advertisers needs to work on, they just can't throw money on it and let it go but more on the side where they can attract viewers and readers attentions, they need to invest time and be creative with whatever line of business that they are involve.

They need to work and invest not just money but also time to be more competitive and be more successful bringing interest and make money for the business.

True, to get the results we want, the material or content that we want to promote is the main thing that must be really considered, then set the target audience. In addition, searching for trending keywords and studying the algorithms of social media platforms is also no less important, to note that the algorithms of each social media are different. Besides that, as an example on holidays or weekends, social media users increase at certain hours, to start running ads or promoting small detailed products like that really determine the results. Meanwhile, it is better to set or divide the budget into several stages, the goal is to see its development while learning what needs to be improved. Make sure that if we want to promote a product, the stock is available in sufficient quantities, and on-time delivery is part of the service that makes customers happy. If you have found the right formula, it is best to note it down and store it well, even though we realize that social media platforms are always updating their algorithms, and business challenges or competition will continue to increase every day.

[wmaurik]

Yup, in terms of creating your materials there are many factors that advertisers needs to work on, they just can't throw money on it and let it go but more on the side where they can attract viewers and readers attentions, they need to invest time and be creative with whatever line of business that they are involve.

They need to work and invest not just money but also time to be more competitive and be more successful bringing interest and make money for the business.

The aspect of attention of readers and viewers who watch advertisements does need to be considered because from these two things every businessman can see and properly digest where the shortcomings and advantages of an advertisement that they have previously aired lie. Because advertising is a form of promotion that can still be relied on by many businessmen today because it can still reach the entire country through any media so that this must be a special consideration for any businessman after publishing an advertisement for a particular product.

[Z_MBFM]

Yup, in terms of creating your materials there are many factors that advertisers needs to work on, they just can't throw money on it and let it go but more on the side where they can attract viewers and readers attentions, they need to invest time and be creative with whatever line of business that they are involve.

They need to work and invest not just money but also time to be more competitive and be more successful bringing interest and make money for the business.

The aspect of attention of readers and viewers who watch advertisements does need to be considered because from these two things every businessman can see and properly digest where the shortcomings and advantages of an advertisement that they have previously aired lie. Because advertising is a form of promotion that can still be relied on by many businessmen today because it can still reach the entire country through any media so that this must be a special consideration for any businessman after publishing an advertisement for a particular product.

In this digital age most of the people are using social media so they are promoting various projects through digital marketing through social media. It is the best marketing strategy of the present time. Earlier people used to sell goods physically now all businesses are going digital E-commerce basis business volume is increasing day by day.  Technology is improving and people are becoming more lazy and trying to do everything digitally and this means that digital marketing will be most needed in the future.

[P3Key]

For business owner, digital technology could make it quite tricky to promote their products/services, because of the competition. Therefore, this competition have created a new job opportunity as a digital marketing specialist who are of works started from analyzing business strategy through comparative research with competitors, digital advertisement (such as meta ads or tiktok ads) to generating content and make a schedule of it.

Digital marketing strategies is one of professional jobs on digital media with high paying salary nowadays.

[Baki202]

With the developments we have been having with the digital technology, things have keep on advancing and changing from one stage to another and this has a lot to do with the way of how we market our services and products, the use of the internet is so much advanced in so a way that we have to realize that there is nothing that can be done without the use of the newly introduced technologies in other for us to achieve the same result expected.

Things will continue to change and as the time is advancing so will everything be changing and just the way the clock keeps ticking so is things are advancing, and as things are changing from stage one to like stage five, the case of demand and supply, your business will be able to determine the level of what your profit will look like this things are in the book and the moment you know how to make use of the book will safe you a lot and will also improve your investments and people don't want to play by the book and all this advance are all towards the books, people are making serious use of the internet and even WhatsApp have turn to a tool to advance your businesses. And even if you don't have money to go for latest technology to advance your business, you can develop your own strategy that will work for your business.

[Fredomago]

Yup, in terms of creating your materials there are many factors that advertisers needs to work on, they just can't throw money on it and let it go but more on the side where they can attract viewers and readers attentions, they need to invest time and be creative with whatever line of business that they are involve.

They need to work and invest not just money but also time to be more competitive and be more successful bringing interest and make money for the business.

The aspect of attention of readers and viewers who watch advertisements does need to be considered because from these two things every businessman can see and properly digest where the shortcomings and advantages of an advertisement that they have previously aired lie. Because advertising is a form of promotion that can still be relied on by many businessmen today because it can still reach the entire country through any media so that this must be a special consideration for any businessman after publishing an advertisement for a particular product.

In this digital age most of the people are using social media so they are promoting various projects through digital marketing through social media. It is the best marketing strategy of the present time. Earlier people used to sell goods physically now all businesses are going digital E-commerce basis business volume is increasing day by day.  Technology is improving and people are becoming more lazy and trying to do everything digitally and this means that digital marketing will be most needed in the future.

The best marketing strategy since the social media platforms is now being developed as place where you can do your business unlike before where most of the people who use this channel are more into social communications, but nowaday it's more on digital business which business owners needs to maximize to make sure that they are in current flow in terms of competitions, same deal with human interaction we need to keep upgrading ourselves to make sure that we are confident bringing or offering our services.

[Farma]

With the developments we have been having with the digital technology, things have keep on advancing and changing from one stage to another and this has a lot to do with the way of how we market our services and products, the use of the internet is so much advanced in so a way that we have to realize that there is nothing that can be done without the use of the newly introduced technologies in other for us to achieve the same result expected.

Things will continue to change and as the time is advancing so will everything be changing and just the way the clock keeps ticking so is things are advancing, and as things are changing from stage one to like stage five, the case of demand and supply, your business will be able to determine the level of what your profit will look like this things are in the book and the moment you know how to make use of the book will safe you a lot and will also improve your investments and people don't want to play by the book and all this advance are all towards the books, people are making serious use of the internet and even WhatsApp have turn to a tool to advance your businesses. And even if you don't have money to go for latest technology to advance your business, you can develop your own strategy that will work for your business.

When everything has changed over time, we must be able to adapt to all the developments that are happening because if we don't follow the current developments, it will be difficult for us to be able to develop the business that we are running, if you want to run your business according to the guidebook that you have, then it can be profitable for you or not, but we must be able to adapt to all the developments that occur in order to have good profits from the business that we run.

When someone runs a business with little capital, they have to work hard in terms of promotion and they can use social media to promote their business and after the business they run has enough profit, of course they will be able to continue to develop their business according to the capital they have and most importantly for someone who has little capital they have a business idea that many people are looking for so that it can easily develop, because no matter how good the promotion we do, if the business idea we have is not liked by many people, it will be very difficult to develop.

[wmaurik]

In this digital age most of the people are using social media so they are promoting various projects through digital marketing through social media. It is the best marketing strategy of the present time. Earlier people used to sell goods physically now all businesses are going digital E-commerce basis business volume is increasing day by day.  Technology is improving and people are becoming more lazy and trying to do everything digitally and this means that digital marketing will be most needed in the future.

Actually, people today who used to like to do business are also not lazy at this time when they are still doing business smartly by using social media platforms and also e-commerce. Because they just don't look like they are working physically due to the use of social media, but in essence they are still doing business as usual and continue to promote on various e-commerce and also on various other social media at this time. So I still don't think there are many lazy people at this time, but there are just more smart people in doing business using more effective methods.

[Jody.Drummer]

In this digital age most of the people are using social media so they are promoting various projects through digital marketing through social media. It is the best marketing strategy of the present time. Earlier people used to sell goods physically now all businesses are going digital E-commerce basis business volume is increasing day by day.  Technology is improving and people are becoming more lazy and trying to do everything digitally and this means that digital marketing will be most needed in the future.

Actually, people today who used to like to do business are also not lazy at this time when they are still doing business smartly by using social media platforms and also e-commerce. Because they just don't look like they are working physically due to the use of social media, but in essence they are still doing business as usual and continue to promote on various e-commerce and also on various other social media at this time. So I still don't think there are many lazy people at this time, but there are just more smart people in doing business using more effective methods.

Precisely when we do not follow something in this digital world, we will be left behind from something that can make us take advantage of what can be obtained from this digital world. Many people are now lazy to go out because they can order whatever they want through the cellphones they hold.
Business in this digital era is very tempting, but indeed the hard work we do is not easy. If previously we relied on physical and mental, then in the digital era like today our brain work will be more dominant because we are required to be creative in adapting to the times. In building a business, we must be as creative as possible in packaging it to be able to reach our target market.
I see now many traders complaining because of the existence of this e-commerce, well this can be a lesson for us, because if we are left behind then we will be like them.

[Zoomic]

In this digital age most of the people are using social media so they are promoting various projects through digital marketing through social media. It is the best marketing strategy of the present time. Earlier people used to sell goods physically now all businesses are going digital E-commerce basis business volume is increasing day by day.  Technology is improving and people are becoming more lazy and trying to do everything digitally and this means that digital marketing will be most needed in the future.

Actually, people today who used to like to do business are also not lazy at this time when they are still doing business smartly by using social media platforms and also e-commerce. Because they just don't look like they are working physically due to the use of social media, but in essence they are still doing business as usual and continue to promote on various e-commerce and also on various other social media at this time. So I still don't think there are many lazy people at this time, but there are just more smart people in doing business using more effective methods.

Precisely when we do not follow something in this digital world, we will be left behind from something that can make us take advantage of what can be obtained from this digital world. Many people are now lazy to go out because they can order whatever they want through the cellphones they hold.
Business in this digital era is very tempting, but indeed the hard work we do is not easy. If previously we relied on physical and mental, then in the digital era like today our brain work will be more dominant because we are required to be creative in adapting to the times. In building a business, we must be as creative as possible in packaging it to be able to reach our target market.
I see now many traders complaining because of the existence of this e-commerce, well this can be a lesson for us, because if we are left behind then we will be like them.

I have been following up some updates in some parts of Africa and it is clear that some people are not yet exposed to the digital world. Imagine advertising commodities on social media when the target customers are in the rural villages, clearly unaware of the existence of that particular product. Those who live in places like that should not rely only on ecommerce and social media to market their products and services. For a start, take the products to them and create the awareness you need, the rest will be history for you. Being  a business person and an entrepreneur is no joke.

The importance of digital marketing cannot be overemphasized but in most times,  we also need to take a bolder step.