Marketing Strategies in the Digital Age

[Agbamoni]

I have been following up some updates in some parts of Africa and it is clear that some people are not yet exposed to the digital world. Imagine advertising commodities on social media when the target customers are in the rural villages, clearly unaware of the existence of that particular product. Those who live in places like that should not rely only on ecommerce and social media to market their products and services. For a start, take the products to them and create the awareness you need, the rest will be history for you. Being  a business person and an entrepreneur is no joke.
The importance of digital marketing cannot be overemphasized but in most times,  we also need to take a bolder step.

If you think it is just Africans alone then you are mistaken. In other countries, there are a lot of people who are ignorant of new technologies they believe in the traditional system of doing things. Sometimes it doesn't matter the location if it is a rural or urban area if the people living there do not want your service there will not be any patronage.

And why would someone go into a business digital or not without proper demographics based on the location and target customers? Before starting any digital product, you need to know where you can find a lot of customers that will patronize you, then you can proceed with the product and marketing it after it has been done.

[Jody.Drummer]

Precisely when we do not follow something in this digital world, we will be left behind from something that can make us take advantage of what can be obtained from this digital world. Many people are now lazy to go out because they can order whatever they want through the cellphones they hold.
Business in this digital era is very tempting, but indeed the hard work we do is not easy. If previously we relied on physical and mental, then in the digital era like today our brain work will be more dominant because we are required to be creative in adapting to the times. In building a business, we must be as creative as possible in packaging it to be able to reach our target market.
I see now many traders complaining because of the existence of this e-commerce, well this can be a lesson for us, because if we are left behind then we will be like them.

I have been following up some updates in some parts of Africa and it is clear that some people are not yet exposed to the digital world. Imagine advertising commodities on social media when the target customers are in the rural villages, clearly unaware of the existence of that particular product. Those who live in places like that should not rely only on ecommerce and social media to market their products and services. For a start, take the products to them and create the awareness you need, the rest will be history for you. Being  a business person and an entrepreneur is no joke.

The importance of digital marketing cannot be overemphasized but in most times,  we also need to take a bolder step.

In a business, we also have to have a target market that we will take and also certainly it requires a different strategy depending on the situation and conditions. For example, as you said here, we want to reach a wider area and enter remote villages, of course the strategy will be different from what we do to get consumers in big cities. We must have a special approach so that we can really achieve the target.

When we do business through e-commerce, it does not mean we have to do traditional methods. I think it would be better if we use all the methods that can be done, either in a traditional way or following the development of the times and taking advantage of digital convenience. Of course it will take energy, but whatever it is, it must be backed by hard work if you want to get something you want.

[junder]

The products of those who can spread their products quickly among people are the ones that are most in demand. And in this case the most important role is played by marketing strategy in social media.

it is true that digital marketing can be done by utilizing the existence of social media today which has become a basic need for everyone. I am sure that most people today are active by connecting to social media, whether it is to find entertainment or others, besides that there is also an online buying and selling system, whether it is paid by transferring money in advance or paid on the spot when the goods have been received, but for the money transfer payment system it is a little worrying because there are currently many frauds occurring.
large companies or those who want to start a business can market their products online by relying on social media and everyone can definitely do something like this as long as there is a good intention then there will be positive results that can be achieved. there are also many young people around my environment who have succeeded in getting profit by running online clothing sales and also do not forget to market their products online by creating interesting content for many people to see, therefore utilizing social media is one of the best choices in terms of digital era marketing.
and in other ways there are also things that must be considered or done when marketing by utilizing social media.

[wmaurik]

Good point they are doing business where they can use the technology that helps them effectively,  as mentioned nowadays people most use social media and e-commerce not to be left behind you as a owner or as working as service providers you need to learn the effectiveness of this technology for your business to make sure that you are in line with your competitors,  it's a wise choose to keep your business on top and will have decent chance of success.

I also quite agree with the point you said that every businessman who uses the help of today's technology must be able to ensure the capabilities of each of his competitors so that we are not left behind by the many competitors that are present today. Because other people also use the same thing to build every business that they are able to manage well so we need to see the point in detail in order to see the level of progress of other people's businesses so that we can also use some of the best ways to be more advanced and compete wisely enough.

[Fredomago]

Good point they are doing business where they can use the technology that helps them effectively,  as mentioned nowadays people most use social media and e-commerce not to be left behind you as a owner or as working as service providers you need to learn the effectiveness of this technology for your business to make sure that you are in line with your competitors,  it's a wise choose to keep your business on top and will have decent chance of success.

I also quite agree with the point you said that every businessman who uses the help of today's technology must be able to ensure the capabilities of each of his competitors so that we are not left behind by the many competitors that are present today. Because other people also use the same thing to build every business that they are able to manage well so we need to see the point in detail in order to see the level of progress of other people's businesses so that we can also use some of the best ways to be more advanced and compete wisely enough.

As I mentioned, if it's working well then you just need to go with the flow and enhance your opportunities, a kind of mindsets that will let you compete with how the market grows, and with how businesses seen that competitions they keep improving and for owners and providers adjustments and adoptions is very crucial.

If you fail to take the challenge, chances that you'll be left behind and lose your opportunities, better to embrace the change and take advantage  of every potential opportunities that being offered.

[wmaurik]

As I mentioned, if it's working well then you just need to go with the flow and enhance your opportunities, a kind of mindsets that will let you compete with how the market grows, and with how businesses seen that competitions they keep improving and for owners and providers adjustments and adoptions is very crucial.

If you fail to take the challenge, chances that you'll be left behind and lose your opportunities, better to embrace the change and take advantage  of every potential opportunities that being offered.

Obviously what you said is very true because every businessman in this world must be able to survive in the midst of a lot of competition and must also be able to embrace every change that exists in order not to be left behind by other businessmen. Moreover, at this time there are so many business concepts that are almost similar and even the same so that each owner must be able to produce changes and better services than their competitors in order to continue to attract users or people who often need the services and goods that we sell today.

[EarnOnVictor]

Good point they are doing business where they can use the technology that helps them effectively,  as mentioned nowadays people most use social media and e-commerce not to be left behind you as a owner or as working as service providers you need to learn the effectiveness of this technology for your business to make sure that you are in line with your competitors,  it's a wise choose to keep your business on top and will have decent chance of success.

I also quite agree with the point you said that every businessman who uses the help of today's technology must be able to ensure the capabilities of each of his competitors so that we are not left behind by the many competitors that are present today. Because other people also use the same thing to build every business that they are able to manage well so we need to see the point in detail in order to see the level of progress of other people's businesses so that we can also use some of the best ways to be more advanced and compete wisely enough.

Technology is vital when it comes to marketing and it's evident in the rampant cases of success of businesses in just these days after the launch. Some projects that were launched in just 24 hours garnered over 10 million patronages and might have hit over 100 million in the full month. If it were to be the analogue ways of doing things, I don't think such a business can still record 1000 patrons in 24 hours in most cases.

That said, the way you use the technology matters too, you also have to pay a fortune for it to make it possible and even sustainable after the initial success. I equally align with you that every business must also be studying its competitors, otherwise, they will be ahead of you in no time regardless of whether or not you started before them. Of course, enough money plays a key role here even as the business must consider randomising the channels of marketing for higher success.

I prefer the collective efforts of Google, YouTube, Facebook etc, with other websites that both regularly advertise or review platforms and products, and finally, one must engage the influencers with huge audiences. The product/service must have gone viral this way.

[X-ray]

People no longer spend as much time watching television as they did a decade or two ago. More people are now attracted to online platforms than television radio billboards. According to a US study, people spend an average of 7.50 minutes on digital platforms every day. They search for their required platforms from online search engines. And based on that strategy, various organizations are giving their advertisements on online platforms and various social media. There is no substitute for marketing to sell a product. The products of those who can spread their products quickly among people are the ones that are most in demand. And in this case the most important role is played by marketing strategy in social media.

Yeah people abandoned TV already, I mean when you can literally watch what you want in youtube with seamless experience and significantly lesser ads in general (even more so if you use adblocker  ) who would want to watch TV anymore and as a result, the market for advertisement in TV has dropped significantly.

this graph could be a proof that the linear growth of google's ads revenue over the course of decades has been linear



even some companies now solely advertising through social media and ads in big platform like youtube and netflix, definitely the marketing strategy has shifted.
only building strong branding in social media works so well these days.

[Fredomago]

As I mentioned, if it's working well then you just need to go with the flow and enhance your opportunities, a kind of mindsets that will let you compete with how the market grows, and with how businesses seen that competitions they keep improving and for owners and providers adjustments and adoptions is very crucial.

If you fail to take the challenge, chances that you'll be left behind and lose your opportunities, better to embrace the change and take advantage  of every potential opportunities that being offered.

Obviously what you said is very true because every businessman in this world must be able to survive in the midst of a lot of competition and must also be able to embrace every change that exists in order not to be left behind by other businessmen. Moreover, at this time there are so many business concepts that are almost similar and even the same so that each owner must be able to produce changes and better services than their competitors in order to continue to attract users or people who often need the services and goods that we sell today.

Yup, seems similar but business owners and service providers needs to work on how they can manage to be on top or be more competitive so it won't let them left behind. The generation is now digital so they must adopt the system and they need to work with their knowledge and be updated from whatever the business needed to compete alongside with other business owners or other business service providers.

[wmaurik]

Yup, seems similar but business owners and service providers needs to work on how they can manage to be on top or be more competitive so it won't let them left behind. The generation is now digital so they must adopt the system and they need to work with their knowledge and be updated from whatever the business needed to compete alongside with other business owners or other business service providers.

In this almost digital era, the level of competition from every businessman is also getting higher because business owners not only have to upgrade their abilities and expertise in competing but also have to be able to reach all corners of the world in order to have super many customers so that they can immediately create more branches in each country and not lose to other competitors whose services are also almost similar. We can see a clear example in many casinos and also in many crypto exchanges for now where they all continue to compete with each other in attracting more users to themselves and becoming more advanced than each of their competitors.

[Baki202]

Good point they are doing business where they can use the technology that helps them effectively,  as mentioned nowadays people most use social media and e-commerce not to be left behind you as a owner or as working as service providers you need to learn the effectiveness of this technology for your business to make sure that you are in line with your competitors,  it's a wise choose to keep your business on top and will have decent chance of success.

Market strategies are working handy hand with the new technological era very simple the more technology you bring to your business the more the number of demand increases because technology is also part of packaging. You can compare the design of product in the last five years, so the kind of design the gift to a product in this current year definitely things must've changed. as a business owner you need to watch other companies that are ahead of you so that you won't bother that much when it comes to upgrading the more you learn the more information you get and the more effective your plans towards advancing your business becomes, you know what people want in time of business then you give it to them, since the audience is going to determine how your profit will come so focus on the audience that is the most important.

I also quite agree with the point you said that every businessman who uses the help of today's technology must be able to ensure the capabilities of each of his competitors so that we are not left behind by the many competitors that are present today. Because other people also use the same thing to build every business that they are able to manage well so we need to see the point in detail in order to see the level of progress of other people's businesses so that we can also use some of the best ways to be more advanced and compete wisely enough.

If you actually want to do business in this current era You can't sideline the use of technology because most of the things used are all technological oriented starting from production down to marketing because for the past few years, marketing is usually done on telly, but come to look at it most social media apps using influencers to make a review on the product. This shows that things are changing and now they are fewer adults on TVs compared to social media. level at which you are able to invest in technology, adding it to your business is a plus plus, and I noticed something that no matter how your products might have quality, you need to focus seriously on marketing using various strategies being locally or otherwise doing road shoes this is all in the name of trying to showcase what to sell, which is good for business.

[Awaklara]

If you actually want to do business in this current era You can't sideline the use of technology because most of the things used are all technological oriented starting from production down to marketing because for the past few years, marketing is usually done on telly, but come to look at it most social media apps using influencers to make a review on the product. This shows that things are changing and now they are fewer adults on TVs compared to social media. level at which you are able to invest in technology, adding it to your business is a plus plus, and I noticed something that no matter how your products might have quality, you need to focus seriously on marketing using various strategies being locally or otherwise doing road shoes this is all in the name of trying to showcase what to sell, which is good for business.

Currently, we are experiencing a shift in habits. Now everyone is turning to instant and easy-to-get. Marketing via TV is no longer good. The market is moving towards the use of smartphones where everything can be accessed. People prefer to spend their time on social media than watching TV. Rapidly developing technology does affect how people's interaction patterns and needs are. And that is what must also be followed by business actors in goods or services.

Regardless of technological advances and more business actors who focus on marketing through social media and others. There are still business actors who come to the village to offer their goods. Gather several people and demonstrate the goods offered. The added value is that they offer installment payments that can ease buyers into paying.
It seems that this kind of thing is also applied on several e-commerce platforms.

[Fredomago]

Yup, seems similar but business owners and service providers needs to work on how they can manage to be on top or be more competitive so it won't let them left behind. The generation is now digital so they must adopt the system and they need to work with their knowledge and be updated from whatever the business needed to compete alongside with other business owners or other business service providers.

In this almost digital era, the level of competition from every businessman is also getting higher because business owners not only have to upgrade their abilities and expertise in competing but also have to be able to reach all corners of the world in order to have super many customers so that they can immediately create more branches in each country and not lose to other competitors whose services are also almost similar. We can see a clear example in many casinos and also in many crypto exchanges for now where they all continue to compete with each other in attracting more users to themselves and becoming more advanced than each of their competitors.

Good point, the competition is really tight and if you need to continue your business you need to make sure that you are ready embracing whatever changes is in front of you, technology offers opportunities and with more and more competitor who used this as advantage, it's timely manner to also compete using the same machineries, just keep yourself updated and always be an open minded person to make sure that you'll be able to catch up and able to maximize the potentials for the betterment and success of your business.

[eightdots]

Yup, seems similar but business owners and service providers needs to work on how they can manage to be on top or be more competitive so it won't let them left behind. The generation is now digital so they must adopt the system and they need to work with their knowledge and be updated from whatever the business needed to compete alongside with other business owners or other business service providers.

In this almost digital era, the level of competition from every businessman is also getting higher because business owners not only have to upgrade their abilities and expertise in competing but also have to be able to reach all corners of the world in order to have super many customers so that they can immediately create more branches in each country and not lose to other competitors whose services are also almost similar. We can see a clear example in many casinos and also in many crypto exchanges for now where they all continue to compete with each other in attracting more users to themselves and becoming more advanced than each of their competitors.

Good point, the competition is really tight and if you need to continue your business you need to make sure that you are ready embracing whatever changes is in front of you, technology offers opportunities and with more and more competitor who used this as advantage, it's timely manner to also compete using the same machineries, just keep yourself updated and always be an open minded person to make sure that you'll be able to catch up and able to maximize the potentials for the betterment and success of your business.

They should be more careful about adopting the system. Today, conditions can change at any time and in order to adapt to these conditions, it is necessary to adopt the system and work according to the system. The level of competition is constantly increasing and businesses need to be aware of what is happening in the market in order to keep up with this competition. Keeping up with change and always being competitive develops businesses.

What those who give ideas on this subject say in common is to try to progress with these changes without resisting the changes in the environment in order to participate in the competition.

[kasablings]

Marketing strategies in this digital age has helped a lot of business grow beyond there imagination.years back it use to be tv stations, billboard,radio,handbills.but technology has made it easy for instant social media is the fastest way and easiest way to market your product.causr people that are not close to you can easily see you product on line and make orders.and not for only people closed to you.technology has been the savings grace of making this easier for people.

[sunsilk]

I used to rely on traditional methods like flyers and word of mouth, which limited how far I could reach. Now, with tools like social media, it's so much easier to connect with a wider audience.

That's true. Even the companies that have relied much on traditional marketing have upgraded and need to adapt to the current technology innovation that we have.

If they're not going to do that, despite that they have loyal customers already but something new comes out and they laggard on adapting it, maybe a better marketer will rise and introduce a competitor.

It's all about how they introduce themselves and being remembered by the people but I'm not saying that the old and traditional ones don't work anymore today, they still do but using social media and other online marketing strategies reaches more people.

[NewRanger]

I also quite agree with the point you said that every businessman who uses the help of today's technology must be able to ensure the capabilities of each of his competitors so that we are not left behind by the many competitors that are present today. Because other people also use the same thing to build every business that they are able to manage well so we need to see the point in detail in order to see the level of progress of other people's businesses so that we can also use some of the best ways to be more advanced and compete wisely enough.

The current public perception, where there is potential for profit and generating additional income will always be busy, indeed the crypto world is currently the most common, I'm not saying trading altcoins is bad. but currently many are identical in setting up strategies to accelerate money turnover, sometimes they are willing to buy meme coins.  quite strange indeed.

[uswa56]

Marketing strategies in this digital age has helped a lot of business grow beyond there imagination.years back it use to be tv stations, billboard,radio,handbills.but technology has made it easy for instant social media is the fastest way and easiest way to market your product.causr people that are not close to you can easily see you product on line and make orders.and not for only people closed to you.technology has been the savings grace of making this easier for people.

Business actors who have been able to take advantage of marketing through their social media, of course, this will be very helpful in introducing the products they have to sell and indeed this is very different from the past marketing system and which only some people can know, but with social media, of course, almost everyone has and they can easily know a product that is promoted on social media and is true as you said, we can Seeing that most people now prefer to shop online for various reasons that they have, but we must be careful in choosing the type of store when shopping online so as not to get products that are not good, of course this will be detrimental to shopping at the store.

[Fredomago]

They should be more careful about adopting the system. Today, conditions can change at any time and in order to adapt to these conditions, it is necessary to adopt the system and work according to the system. The level of competition is constantly increasing and businesses need to be aware of what is happening in the market in order to keep up with this competition. Keeping up with change and always being competitive develops businesses.

Correct, adoptions and proper adjustments to make your business more competitive is what you need if you want to keep your business competing and still exist against all those other competitors who also using the technology as their advantage, you need to learn and not to be stuck with how you offer your service or your products, not unless the demands of your product/service and really flowing and there are regular patrons who use and acquires your services or products.

What those who give ideas on this subject say in common is to try to progress with these changes without resisting the changes in the environment in order to participate in the competition.

Yeah right, you need to know what's surrounds you and how will you adopt making sure that you are still in-line with your competitors.

[wmaurik]

The current public perception, where there is potential for profit and generating additional income will always be busy, indeed the crypto world is currently the most common, I'm not saying trading altcoins is bad. but currently many are identical in setting up strategies to accelerate money turnover, sometimes they are willing to buy meme coins.  quite strange indeed.

Actually, something like that is not strange if the goal itself is to get money and profit on another day, because something like that is also part of everyone's efforts that can be done by taking advantage of the crypto market conditions themselves. But for the point that is always busy as you said, it is clear that where there is a source of money, that's where everyone will gather to be able to get it or be in that environment in order to get a gap to gain better profit. And something like that is actually quite common to happen because if someone is alone in the forest, of course it is not the profit that he thinks about, but how to get out of the forest without getting lost.