Surely they are Counterparty tokens. Koinify's platform is build on Counterparty.
Currently they are only tokens, they don't have to be counterparty nor anything else..
If Koinify is just an opaque centralized service taking BTC and marking Factom balances in its own internal database, why is it built on top of Counterparty?
The fact they allow Counterparty tokens like Gems doesn't mean they are built on Counterparty.
In Factom's case they are like vouchers that specify how many Factoids you have bought which you will be able to import in your Factom wallet when live.
Not that the author demonstrates any knowledge of "the Bitcoin" but here's an article which indicates that Koinify's tokens are Counterparty tokens:
http://technode.com/2014/07/31/launch-coin-like-boss-koinify/the platform is built on Bitcoin / Counterparty which means your Koins are usable with any counterparty compatible wallet
More Importantly: So Koinify is simply a non-transparent centralized service that does not use blockchain technology to record the "vouchers" it marks in its database in exchange for BTC?