I would like to suggest that we change the wording of one of the paragraphs on this page:
https://bitcoinfoundation.org/about/whyHere's the paragraph in question:
As the Bitcoin economy has evolved, we have all noticed barriers to its widespread adoption—botnets that attempt to undermine the network, hackers that threaten wallets, and an undeserved reputation stirred by ignorance and inaccurate reporting.
I think words like botnets, hackers, ignorance and inaccurate should all be left out. These are negative words. I think many normal people could be put off by using these words. Those diving into Bitcoin will learn about it soon enough, for the rest, they don't need to know much to use Bitcoin, it's like driving a car, somebody explain to you how to start it, and you don't need to know what's under the hood. While geeks may be interested in it, most people just want to pay their stuff.
Perhaps something like this could work better:
As the Bitcoin economy has evolved, we have all noticed barriers to its widespread adoption, both on a business- and user level. We work dilligently towards educating the users and businesses. The bitcoin user experience is continually being improved. We seek to work with the media to provide accurate and factual information about bitcoin.
Thus, you keep it much more positive and up to beat. I think many will avoid bitcoin simply because when they read to many negative words, they simply just jump to the next glossed up payment provider. While the original statement is not necessarily wrong, they may sound a little bit scary.
Rule number one of marketing is to make everything look nice and welcoming.
We don't need to lie, but at the same time, we don't need to tell about the problems right away. There will always be assholes, but let's focus on the technology and what the Foundation can do.
Perhaps it would be good to go through the entire site by someone which profession is public PR. After all, we don't see many banks telling about their problems on their webpages, do we ?