Revolution Messaging to Lead Digital Efforts For Bernie Sanders’ Presidential Campaign
Obama Vets Kick Off Online Fundraising, Social Media Campaign for Bernie 2016Washington, DC– Bernie Sanders’ presidential campaign and full-service digital firm Revolution Messaging announced today that the firm has been hired to lead digital efforts for Sanders’ 2016 campaign. The award winning firm led by Obama veterans is heading up social media, online organizing, online fundraising, web design, and digital advertising for Bernie 2016.
“We are excited to bring on the team behind President Obama’s groundbreaking social media, mobile and rapid response digital operations in 2008,” said Sanders’ advisor Tad Devine. “The groundswell of grassroots support for Bernie is already surpassing expectations and Revolution Messaging is the right team to help us harness that energy with innovative, cutting-edge technology. The campaign will bring together millions of Americans who are sick and tired of the economic and political status quo and want fundamental change in how we do economics and politics in this country. We believe that Revolution is exactly the right group to help us use social media to achieve that goal.”
“Like a lot of Obama supporters, we were looking for a candidate with a track record of doing the right thing – even if it meant taking on Wall Street billionaires and other powerful interests. A candidate who could inspire a movement,” said Scott Goodstein, founder of Revolution Messaging and external online director for Obama ’08. “Bernie Sanders is that candidate.”
“We are thrilled to bring our award winning ad technology and rapid response digital media tools to this quickly growing movement,” added Goodstein.
In addition to Goodstein, who ran Obama’s social media and mobile programs in 2008, the Revolution Messaging team is led by Presidential campaign and digital strategy veterans including:
Arun Chaudhary – the first official White House videographer, a position created for him at the beginning of the Obama Administration. He also created “West Wing Week” and served as President Obama’s new media road director for the 2008 campaign.
Shauna Daly – the deputy research director for President Obama’s 2008 campaign, she spearheaded the creation of the Stop the Smears website.She also served as senior advisor of American Bridge and as research director of the Democratic National Committee.
Keegan Goudiss – the head of Revolution Messaging’s award-winning advertising team who has pioneered social media data tracking technologies for campaigns and worked for the DCCC and numerous campaigns before becoming a partner at Revolution Messaging.
Walker Hamilton – One of the lead programmers and site architect for President Obama’s 2008 campaign, now Chief Technology Officer at Revolution Messaging.
Tim Tagaris – With a focus on fundraising, Tim has raised over $40 million online while serving as Digital Director for Senator Chris Dodd’s 2008 presidential campaign, Senator Chris Murphy in 2012, Ned Lamont for U.S. Senate, and other Revolution Messaging clients. From 2008-2011, he built and directed SEIU International’s first Digital Strategy Department.
Kenneth Pennington, who managed social media for Sanders’ senate office, will also be joining the campaign’s digital operations team. During his tenure, Pennington and his team helped Sanders achieve the largest social media following in the U.S. Senate.
Already with the help of Revolution Messaging, Sanders’ presidential campaign outperformed Republican candidates in early fundraising, raising $3 million in four days. To date, the campaign has received 75,000 contributions with an average donation of $43. Additionally, 185,000 supporters have signed up to join the campaign on BernieSanders.com.
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