I don't understand what their coin-price strategy is so expensive, it doesn't go into any type of investor, but if the prospect is clear I will rethink to get involved. This is a very bold move from the developers and also bets on its reputation with a very short ico time. This is a new history of altcoin world to increase their value with bitcoin.
The price of a single token is OK when you have only 1000 tokens. Since the tokens will represent real world work spaces, the price per single token is fine.
What I don't get though is the bonus term. I've asked this but couldn't get an answer. In a project where tokens simply represent real world things, I don't think having a bonus stage is a good idea.