I apologize, but how much does this startup want to raise funds?
Our total token cap is 65 000 000~, whereof 90% is for crowdfunding, 5% for the team and 5% for the bounty. The crowdfunding is allocated a total of 58 500 000 tokens, which translates to 9750-10500 Ether if you factor in them being sold within the first week or two. Our target amount is roughly $2.5 million, at today's rate that equates to $2.2 million.
We've planned this amount over the next 2-3 years, factoring in server costs, team expansion & salaries, product dev, marketing & advertising. We hope that by 2018 we'll have some widespread usage of our application, this should then start generating ROI for our investors as well. More on this can be found in our FAQ on our website regarding ROI.
I'd like to iterate that unlike other ICO's we're not aiming for an unrealistic cap. If you read one of the earlier pages on this thread we have broken down our price allocation more in-depth as well (it's mentioned in the whitepaper too).