I see project seems to be very interesting and I just want to ask some thing. Today there is heavy competition on advertising field where it comes to internet, so how are different from the others because without any unique in the project how can it is going to be a compete for other sectors.
Hello! Thank you for your feedback and your question!
First of all, let me say that our project is not about all advertising on the Internet. The field we work in is influencer marketing.
Influencer Marketing is about content, created by bloggers and published in social media networks like Instagram, Twitter, YouTube, etc. This kind of content gives marketers a wide range of application. From straight forward advertisement of a product to creation of a social conversation around their brand. Influencer Marketing is a growing market, which will reach $5-$10B till end of 2020.
And like any market on the stage of development, Influencer Marketing has several core issues that stagger its development. Being early adopters of the strategy (since 2015), we have experienced these issues ourselves. We have faced fraud, uncertain pricing, high overall fees, complex interaction, and complicated global payments. The general idea behind the SocialMedia.Market project is to solve these major issues with Blockchain and Smart Contracts technologies. This new tech allows to create a safe, transparent, and decentralized platform for managing and measuring Influencer Marketing for everyone anywhere.
There are platforms operating in the same industry as we do. Nevertheless, SocialMedia.Market clearly stands out due to several core differences. The main difference here is in the approach. We are creating SocialMedia.Market as an independent and decentralized ecosystem, designed as a solution for online advertising market challenges. It will bring influencer marketing to a whole new level, providing a convenient solution for advertisers and a reliable source of income for bloggers, all in a single marketplace. Bringing blockchain to the core of the platform, we are building transparent, secure, fair and trustable ecosystem for every market participant. SocialMedia.Market is a platform that will open the gateway to Influencer Marketing for everyone. We are focused on every major social network, not fixing our efforts on just one or few of them. It will allow bloggers worldwide to get a bite at global online advertising budgets. As for the advertisers, we believe that the opportunities of this strategy are not limited to the brands with huge budgets. Influencer Marketing is extremely effective for businesses of any size, online and offline. SocialMedia.Market will become the marketplace to satisfy specific needs of any advertiser. And this is why we are implementing blockchain and smart contract technologies here. We want to create a flexible and adjustable system, unhindered by limitations of existing solutions.
Also, answering your question, it’s impossible not to dwell upon Social Media Token (SMT) which is designed to be the currency of SocialMedia.Market ecosystem, facilitating fund transfers between business, influencers or agents. Basically, SMT is the internal currency of the platform and it will ensure transactions, data validity, campaign and contract creation. So, you can easily pay with SMT for influencers campaigns or vice versa.
Here's a short list of advantages SMT will provide to all parties as a single currency:
-100% safe escrow transactions based on Blockchain technology
-Low-cost transactions with less operation fees
-Simplified and fast global payments
-Earn rewards by participating in the decentralized dispute solution system
-Utility tool for acquiring outstanding marketing services, premium analytics and development instruments
If you have any more questions, do not hesitate to write us here. Our team will try to unfold any details you want to know.
Please consider getting acquainted with the
White PaperAlso, here is our
short presentation of the project which contains all the most important information about us and will allow you to get a more clear general idea about our service.