The core principles of StopTheFakes.io project:- Global reach. We are going to address copyright offenses worldwide, regardless of the jurisdiction they belong to.
- Large-scale participation. We invite a great number of Doers such as regular Internet users and consumers. Geographic location and language, as well as goods consumed, are virtually of no difference. - Everyone is welcome to detect offenses and register these findings with the right holders.
- Transparency. We operate within a legal framework and have nothing to hide. All of our information will be accessible to the public, except for confidential data.
- Speed. The earlier an infringement is detected the less will the right holders lose. We always have to be one step ahead of the offender.
- Affordability. We want to offer our service not only to big brands, but also small business owners and private parties.
- Cooperation. We bring together trade associations, public organizations and everyone who is willing to take action and support the copyright protection agenda.
- Dependability. Not only do we detect infringements but we also ensure data security and inalterability of the evidence collected.
It was impossible to realize these principles before the emergence of Blockchain technology and cryptocurrency market formation. Our project is first to bring innovation to copyright protection.
Blockchain in StopTheFakes.ioInfringement detection Alerts sent by Doers have to be recorded in an unmodifiable way. The Alert contains the following data:
- Unique identifier assigned by the system
- Date and time of the recording
- Geodata and page address
- Date and time when the information was sent to the system
- Unique information on the device used for the recording
- Pictures, videos, screenshots
- The Doer's text comment
This data is then formed into a unique block inscribed in the Ethereum blockchain. It contains a checksum of every file that's been enclosed in the Alert as well as every Alert's checksum. Modifying even one byte of information would change the checksums. The entry will not correspond to the block from the Ethereum chain.
Once the Alert is taken up by the Requestor acceptance information is also added to Blockchain. This serves as a guarantee for the Doer.
TokenThe absolute certainty with which we guarantee the Blockchain system participants' integrity has to lead to the emergence of cryptocurrency, a universal payment means that doesn't require any additional assurances from banks, governments, and other organizations. Thus, cryptocurrency:
- Is not limited by state boundaries
- Allows significantly minimize transaction costs
- Provides complete anonymity
- Makes payment transaction processing faster.
The rise of Ethereum platform and its spread made it possible to create one's own cryptocurrency, that is, tokens. However, there's no need to build one's own infrastructure, attract miner pools and spend money on developing additional software.
STFcoin tokens in StopTheFakes.io system
The service will become a unified global system that facilitates the dialogue between people and companies from different parts of the world. Such a system was impossible to create before the emergence of fully functioning cryptocurrency market. Transaction costs and payment systems commission fees would simply constitute a larger part of the original cost of copyright infringement detection services. Yet, the efficacy of such measures would be next to none due to the difference in domestic legislation and slow payment processing.
On the second question: maybe you are right and maybe not. This is a hard question which only serious research of the market and consumer behavior can answer. At the moment, large companies lose about 20% of the market on counterfeit. About 20% of the budget is allocated on fighting against counterfeiters. So we have already 40%, which must be included in the cost of the goods. Accordingly, the question arises: what is more interesting for you, to buy a cheap counterfeit, which you will throw out in a couple of months or buy a quality product 40% more affordable, which will serve you for many years?
