There are many ICOs out there, but more than 50% of them fail.
From my analogy, could this be the reasons why ICOs fail?
1. Being too complicated:
If you want investors to favour your ICO, make sure they understand your coin offering. Be concise yet interesting, creative yet not too ‘techy’ and try to explain concepts from scratch. Of course, the detail you go into is likely to depend on your target audience.
2. No unique Use case and lack of creativity:
The reality is, ICOs are not straightforward and with new ideas and concepts arising daily, you need to get noticed and that means coming up with some unique Use case
So, before a developer even attempts to launch an ICO or enter the crypto world, ask yourself: "What will make investors choose this particular ICO over a competitor’s ICO?"
I believe the list continues.
I will not attribute the fail of most ICO to the complexity of the project or investors failure to identify unique use case scenario of the coin.
I am highly aware that All crypto projects have certain target problems in our society that they aim at addressing.
An investors interest in an ICO of a project may not be focused on the complexity of the ICO but rather, what he stands to gain should the project pull through to success.
An investor may look at the chances of his investment bringing a higher return after ICO or causing him a great loss after ICO.
If an investor sense money in a project, i bet he would not mind investing half of his life endings into that project.
However, if an investor sense scam or feels that project is not visionary, chances are he will feeel ill to invest even a dim into the project regardless the creativity.
ICO investors are all about the end result and what the stand to gain after ICO. if they see dark light, they run away, if they see bright light, they smile and welcome it into their finances.